Coordinating Offline and Online Marketing Efforts 101
I recently returned from a conference where I received cards from dozens of attendees. Upon returning, I sent a thank you email to each person I met using the email addresses on their business cards.
To my surprise, over 8% of the emails I sent bounced!
I verified each bounced email to make sure I sent it to exact address on each business card. I had.
What does this say about those businesspeople?
Are they having bad technical luck?
Do they know their email is down?
Have their domains expired?
Why are they handing out business cards with email addresses that don't work?
Rule #1 of offline web marketing: don't market addresses (email or web) that don't work. You'll only appear techie until someone tries to contact you.
