Holidays in Honolulu: Three Branding Trends from Waikiki

Aloha! While vacationing in Hawaii over the holidays, I have been struck by three prominent branding trends here in Honolulu:

1. Chanel Sunglasses

They are everywhere. Women are wearing them. Men are wearing them. Even kids are wearing them. I am amazed by how much eyewear is emblazoned with the distinctive, instantly recognizable logo.

Chanel Glasses

I recently read "When you are wearing Chanel sunglasses, you are speaking everyone's language." So true in Honolulu!

Chanel Store

2. Louis Vuitton Bags

Louis Vuitton Store

Even more prominent than trend #1 is the always stylish Louis Vuitton bag. Even those NOT in the know, KNOW that famous brown Monogram Canvas.

Once again, nearly everyone has one. Small ones, large ones, casual ones, dressy ones. Women with a Papillon over their arm.
Louis Vuitton Bag

Men with a Pochette Gange over their shoulder.

Louis Vuitton Bag

Children with a Ellipse Sac a Dos on their back.

Louis Vuitton Bag

3. Apple iPods

By far, the most popular item I have seen since arriving on Oahu this holiday season is the iPod. The question on Apple's website is "Which iPod are you?" Here in Honolulu, that question is answered. You walk down the beach and see people of every shape, size, gender, nationality carrying an iPod. What I want to know is what songs each of these different folks have loaded into their iPods...what is each individual's life-soundtrack?

Of course what is truly fabulous is to see one combine all three of these trends -- and it is not hard to find here. Nothing exudes more class, sophistication and hip-ness than walking down Waikiki in your Chanel sunglasses, while listening to the latest holiday tunes on your iPod, which of course is carried in a Louis Vuitton monogram case of your choice!

Louis Vuitton iPod Case

Needless to say, luxury brands are stronger than ever here in paradise.

What trends have you seen while celebrating this holiday season with your loved ones?

Hawaiian Flower

While LV and Chanel make great products, they haven't revolutionized the way people carry items or see on a sunny day in the way iPod has changed music consumption.

However, looking at how much of a premium people will pay for a Louis Vuitton handbag, a pair of Chanel sunglasses, or an iPod MP3 player vs. the average products on the market, it seems like Louis Vuitton's brand may demand the largest premiums.

i would like to ask permission if i could use the Louis Vuitton Logo for my Multimedia Project. I am from United Kingdom and i am a student of Milton Keynes College taking up diploma in Digital application. I hope you can grant my permission.

It is estimated that only about 1% of Louis Vuiton branded merchandise is NOT counterfeit.

Comments

1. Posted by: Roald Marth on December 27, 2005 4:57 PM:

In a world filled with too many commodity cars, clothes, electronics, etc. Brands grow more and more valuable everyday. Thanks for the fun post, loved the pictures....Ro

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