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Technology Evangelist Advertising: Inspired by RocketBoom
Ed Kohler
Rocketboom, the tremendously popular daily videoblog starring Amanda Congdon, has decided to accept advertising within their daily news stories. They report on a wide range of topics, from news to culture. They are conducting an Ebay auction for their first week's commercials -- bids have already exceeded $10,000 with more than seven days to go!

Rocketboom

Inspired, the Technology Evangelist Team has decided to borrow some of Rocketboom's brilliance and make a similar offer to our prospective advertisers. You may now participate in our Ebay auction for exclusive ad placements in five of our HD videos.

Be the First on the Web to Advertise in HD!

Technology Evangelist produces downloadable HDTV video interviews, product demos and commentary on emerging technology trends.

Our audience views this content through web browsers, video players like iTunes & Quicktime, on HD televisions and using video iPods. These videos are published in 480p, 720p and 1080p formats, as well as MP3 audio podcasts -- all on TechnologyEvangelist.com.

Rocketboom has great content (we love it), an impressive audience and a great advertising opportunity. We are so impressed, we're blatantly copying them!


Screenshot from Technology Evangelist 2006 CES Coverage

Auction Description:

Technology Evangelist delivers an uber-techie audience . . . all in HD. This is an auction for exclusive sponsorship of five yet-to-be-released videos from the 2006 CES Show in Las Vegas. Each video is 3-5 minutes long. Your company and its product or service will be featured in two spots in each video (10 total commercials).

First Spot: Your company, product, service or logo will be displayed with a voiceover: "This video is brought to you by ________" after the introduction.

Second Spot: A 15 second ad promoting your company, product or service will run at the end of each video. You may forward us a pre-produced commercial or we will produce an ad for you for free.

Audience Description:

Technology Evangelist has a fast-growing, highly-targeted audience of technology addicts who crave as much HD-quality technology content as we can throw at them. They are early technology adopters, iPod video owners, people who pay way too much for computers so they can have the latest and greatest, as well as HDTV owners. They're also influential consumers who admire companies technologically progressive enough to support this emerging medium.

Audience Size:

- 20,000 views pervideo within the first month
- Future views from syndication sources and downloads over the next few years: we won't fathom a guess. They will be available on TechnologyEvangelist.com, our syndication partner's sites as well as torrents for a LONG time.

Syndication:

Technology Evangelist's video content is downloadable from TechnologyEvangelist.com and is streamed on the following websites:

- Google Video (Click for sample)
- YouTube.com (Click for sample)
- Mininova (Torrent)

We grant Google and YouTube users rights to republish our content by embedding it in their own sites, gaining you additional exposure on technology blogs and other related sites.

-Google Video Syndication (Click for sample)
-YouTube.com Video Syndication (Click for sample)

Our videos are syndicated into Apple iTunes and are played on iPod Video players and computers through iTunes. In addition, our vdeos are syndicated as torrent files, generating even more techie exposures.

Podcasts:

Videos are also distributed as audio podcasts on TechnologyEvangelist.com and through Apple iTunes.

Transcripts:

Video transcripts, including ad copy, are published to TechnologyEvangelist.com and are available on Google Video and Google News.

Our content is available for free from all of the above sources for your maximum exposure.

Cost-effectively position your product or service at the cutting edge. Bid early and bid often. Good luck!!!



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Listed below are links to weblogs that reference Technology Evangelist Advertising: Inspired by RocketBoom:

» Rocketboom's Online Advertising Auction Wrap-Up from Technology Evangelist
This week marked the end of Rocketboom's Ebay auction for a week's worth of ... [Read More]

Comments

1. Posted by: Charbax on February 2, 2006 3:33 PM:

Cool! Did you get to encode lots more CES high definition video coverage or something happened after 3rd or 4th very cool video release?

I think HD video of tech on the internet distributed with torrent is totally awesome.




2. Posted by: Benjamin Higginbotham on February 3, 2006 12:41 AM:

Yes, I was able to encode all of our clips to hard drive, and now it's just a matter of editing and compressing for the web.

Charbax, thank you for all your help and support. You're helping us change the way media is delivered to the home, and together we're going to shake things up a bit.

Ooooh, and I have a few more surprises in store...




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