Yesterday I posted on Democracy player, and right now it's Technology Evangelist's preferred player for techies.  As we stated, it's a wee bit buggy and not for everyone yet, so how can you watch our HDTV content if you're not an uber-geek?

Recently we updated our feeds page with all of our video options.  At the bottom you'll see a button for the iTunes Music Store.  If you have the latest version of iTunes installed, simply click on that button and it will bring you straight to our HDTV content.  Hey, I'll make it simple and give you the button below:

There are a couple of nifty little known secrets in there.  The first secret is that content creators such as ourselves can create these buttons bringing viewers directly to the appropriate place in iTunes.  This is great as it allows the viewer to jump directly to the place that they are interested in rather than having to scour iTunes for what the want.  We struggled a bit since these links are designed to go directly to a feed, not to a list of different options such as 480p, 720p, etc.  After hacking around a bit I was able to get iTunes to open a list of just our content.  Here's how you can create a link of all your feeds for your site:
1 – Open iTunes and go to the Music Store
2 – Search for your Podcast in the Music Store
3 – Right-click (pc) or ctrl-click (mac) on the 'see all' link under the authors tab.  Select the 'Copy iTunes Music Store URL'

4 – You'll end up with a link that looks like this:
http://phobos.apple.com/WebObjects/MZSearch.woa/wa/com.apple.jingle.search.DirectAction/
search?submit=edit&term=technology+evangelist&attribute=author&media=podcast
5 -  We need to edit out of the link the part that says &attribute=author, as so the Music Store returns the proper result. The end link for us looks like this: http://phobos.apple.com/WebObjects/MZSearch.woa/wa/com.apple.jingle.search.DirectAction/
search?submit=edit&term=technology+evangelist&media=podcast
6 – We then created an image and hyperlinked to the above URL, which brings users to a page that looks like this:

The second secret is that iTunes does not just play 320x240 iPod videos, it can play anything QuickTime understands, including our 1080p content.  That's right, you can subscribe to our 480p, 720p or 1080p videos directly in the iTunes Music store.  While most content owners are creating content in full-res SD and some are even doing HD, most I have found in iTunes only offer a itty-bitty 320x240 video.  There's really no need for that.  With our feed options you can choose from MP3, AAC, Cell Phone video, PSP, Video iPod, 480p, 720p or 1080p.  Since Technology Evangelist supports 'Open Content' meaning that we use universal CODECs that should play on any device that supports standards, you should be able to watch our videos just about anywhere.

Give it a shot.  Click on the iTunes Music store button and watch how you're taken directly to our content page.  While you're there, may want to subscribe to a feed or two…  It's always cool to be walking around with a Treo 650 watching the latest edition of 'The Innovators'.