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How Dodgeball Has Changed my Dining Habits
Ed Kohler

I wrote back in December about how the Dodgeball.com mobile phone networking service can be used for dating. At that time, Aaron Landry of s4xton.com mentioned that he used the site a lot but not really for dating purposes.

Well, in the more than 3 months since that article ran I've used Dodgeball a lot, and think Aaron's description of how Dodgeball is actually used - at least in Minneapolis - is more as a friend networking platform than anything dating related.

Here's what I've learned:

1. It's fun to receive messages from friends telling you where they're grabbing a bite to eat or having a beer. It's a fast and easy way to keep in touch with someone.

2. Staying up to date on what people have been doing gives you something to talk about other than the weather the next time you get together.

3. It's kind of embarrassing to check in from restaurants that aren't cool. What's cool is a pretty subjective thing, but among my friends, checking in for dinner from Applebee's on a Friday night would draw plenty of criticism. I believe this has raised the bar on what venues I visit. I learn about new places from other Dodgeball user's check-ins, and will likely check out new places that seem pretty cool.

4. Dodgeball only gives credit for check-ins if the venue you check in from is in they're venue database. Unfortunately, this means you probably won't get credit for being the first person on Dodgeball to check out a cool new place unless you have the foresight to add the venue ahead of time. Premeditated check-ins are a real pain. Considering that Google owns Dodgeball and certainly has access to a decent restaurant and bar directory, it would be nice if they'd get around to populating the database.

5. The Dodgeball.com web site is basically unusable on mobile devices, which is pretty strange considering how often Dodgeballers may try using the site to add venues or use other site features from a phone. A mobile networking application should have a mobile friendly web site.

6. It should be easy to sign up new users from their phone. People are most interested in the service when they see someone else use it in a bar. Strike while the iron is hot.




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Comments

1. Posted by: seong on April 13, 2006 12:48 PM:

I agree there should be better ways to get location information into the database. There's also a big hurdle to getting people to proactively set their location - what's in it for them?




2. Posted by: Ed Kohler on April 13, 2006 2:26 PM:

By "set their location" do you mean checking in on Dodgeball? If so, they get a chance to give a shout out to their friends, letting them know they're alive and at a cool restaurant or bar. And they get the glory that comes from being the most recent check-in on dodgeball.com for a short while.




3. Posted by: seong on April 15, 2006 5:05 PM:

My question was more of a rhetorical one. I think you'd get more people "checking-in" if there was more in it for them. Since people aren't used to "checking-in" when they go out, inertia & habit are tough things to overcome.




4. Posted by: Ed Kohler on April 15, 2006 11:24 PM:

Good point, seong. I think dodgeball is taking a viral approach to this. If people find it interesting and sign up, they'll start receiving check-ins from their friends, which may incent them to check-in back to their friends.

I think the text messaging plans on many cell phone contracts is hositng this back as much as anything else.




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