I had the honor of speaking at
The Lawlor Group Summer Seminar in Minneapolis earlier today about search engine optimization, pay per click marketing, web analytics, and social networking sites. The theme for this year's seminar is, "Fresh Thinking, New Directions." Bill Konkol of
Marketing Architects,
Fritz Vandover of The Lawlor Group and I were tasked with providing fresh thinking and new directions to attendees from a web marketing perspective.
Here is a list of web sites mentioned during today's presentation:
We received a question near the end of the presentation that had no easy answer. To paraphrase, "How do you use email campaigns to communicate with high school students with multiple email addresses?"
I'd love to hear some ideas on how to address this challenge. Here's what came to mind:
1. Have students give you a primary and secondary email address. If the primary starts bouncing, switch to the secondary and remind them to log in to update their primary.
2. Use RSS rather than email to communicate with prospects. This may be a bit early for communicating with college prospects, but it's going to happen. For examples, check out
The Lawlor Group's RSS page, or
Technology Evangelist's.
Additionally, I think it would be important to email both the students and the parents. Parents change their email very infrequently compared to students, so this will be less of a problem with this key decision maker in the college admissions process.
