Better Living Through Technology: a blog dedicated to emerging
technology trends in hardware, software, webware, marketing and beyond

« links for 2006-08-24 | Main | Seth Godin on the Difference Between Yahoo and Google in 1999 »

Amazon Launches EC2 Transaction Based Web Hosting Platform
Ed Kohler
Maybe the reason for Amazon's downtime earlier this week wasn't the shoe sale but growing pains caused by the new services Amazon was working to get out the door.

First, we saw their new aStore custom affiliate store wizard, and now the beta launch of Amazon EC2 (Amazon Elastic Compute Cloud): a transaction based web application hosting service from Amazon's Web Services division. Here is how Amazon describes it:

Amazon EC2 is a web service that provides resizable compute capacity in the cloud. It is designed to make web-scale computing easier for developers.

Just as Amazon Simple Storage Service (Amazon S3) enables storage in the cloud, Amazon EC2 enables "compute" in the cloud. Amazon EC2's simple web service interface allows you to obtain and configure capacity with minimal friction. It provides you with complete control of your computing resources and lets you run on Amazon's proven computing environment. Amazon EC2 reduces the time required to obtain and boot new server instances to minutes, allowing you to quickly scale capacity, both up and down, as your computing requirements change. Amazon EC2 changes the economics of computing by allowing you to pay only for capacity that you actually use.

It doesn't sound all that different from the thousands of other web hosting plans I see online with one exception: It's transaction based with scalable charges based on storage, bandwidth, and time used.

This seems like an interesting solution for growing businesses since they can outsource capacity decisions to Amazon, who has a serious incentive to keep your content up and running, since that's how they'll get paid. It sounds similar to Opsware (formerly LoudCloud) and services offered from IBM to me. Does anyone know what makes them different?


TrackBack URL for this entry:

Post a comment

Required fields marked with: *

Email Address*:

Remember personal info?


HTML Tags you can use in your posts:
<b>Bold</b> = Bold
<i>Italicized</i> = Italicized
<a href="">Link to Other Site</a> = Link to Other Site

Please keep comments on-topic. Contact authors or other commenters
directly for off-topic conversations.

Notify me of future comments via e-mail

Technology Evangelist Digest - Free Newsletter
Sign up for the free Technology Evangelist Digest to receive daily updates, editorials, and practical advice on emerging technology trends in hardware, software, webware, marketing and beyond.

Technology Evangelist Digest will keep you up to date on the technology trends that will help make you more productive and efficient both in business and your personal life.

Let's face it: If you made it to this line, you must have found something valuable on this page, right? Think about how cool it would be to have something free and interesting to read every day from Technology Evangelist by signing up today.

1. Fill in your email below,
2. Then click on the confirmation email you receive.
3. That's it. Your first Technology Evangelist Digest will arrive within 24 hours.

Previous Entries:

Tag Cloud