This is the tenth in a 435-part series (give or take) on sources of syndicatable content for websites. Sites covered in this series offer tools to publish content from their site onto your own site.

Revver Videos

Revver is one of the 173 online video sites looking for content and eyeballs, stuck in YouTube's wake looking for a way to differentiate itself. Unlike the majority of those sites, Revver actually does offer a differentiating service that may actually work: they actually pay content contributors. Revver inserts a post-roll single frame ad with a hyperlink to advertiser's sites. At that point, the video is Revverized. If that ad is clicked, the content contributor and Revver split the click's value.

Revver, like YouTube, allows web site publishers - including bloggers and MySpace users - to syndicate their videos. Unlike YouTube, they've figured out how to include ads in syndicated content.

I tested Revver's service yesterday using a video I shot with my Treo 700p. Uploading, describing, and tagging the video with appropriate keywords was a simple process. Once uploaded, I had to wait around 30 minutes before the video went public. Apparently, this can take as long as 48 hours which could cause issues for publishing newsworthy content.

Revver currently offers five syndication options for publishers

1. Link to the file on Revver
2. Embed with object tag
3. Embed with embed tag
4. Embed just an image from video with link to file.
5. Download a Revverized version of file for syndication elsewhere.

Did yesterday's video make money? Yes, but I'm not retiring anytime soon from that work. A Mentos / Diet Coke video has been reported to have earned the producers $30,000 so far through Revver, so becoming an online hit can pay.

Yesterday's Revver syndicate video used the Embed tag. I heard some feedback about sluggish performance on Windows computers running IE (apparently, some people still do this), so I'll try the object tag do see if that makes any difference. Here's one I found humorous: