Microsoft Beats out Google for Facebook Advertising

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dino on:
Microsoft Beats out Google for Facebook Advertising
Demozi on:
Microsoft Beats out Google for Facebook Advertising

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It turns out that Google doesn't own the advertising rights to the entire social networking world:

Microsoft and Facebook in Web ad deal

Facebook and Microsoft Corp on Wednesday said the world's largest software maker will become the exclusive provider of banner advertising and sponsored links on the social networking Web site as part of a strategic alliance.

I've written previously about how Google (and Microsoft, for that matter) don't have to out-YouTube YouTube or out-MySpace MySpace or Facebook to reap the benefits of this new type of web platform. Just be the ad platform of choice for every new online venture someone thinks up.

Why would Facebook choose Microsoft over Google for advertising? I don't know. Google has more advertisers, more ads, and a more mature ad platform that can probably serve more relevant ads than Microsoft's leading to more clicks. Microsoft could have offered Facebook a larger piece of the pie, but the pie is likely smaller.

Listen to this article posted by Ed Kohler on August 23, 2006 12:10 PM | Permalink
More posts about Facebook , Microsoft , Pay Per Click

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Comments

1. Posted by: Demozi on August 23, 2006 2:35 PM:

Google is more attractive case of ads and money..
You are right..google has a lot of Advertiser more than any..

2. Posted by: dino on June 5, 2007 11:16 PM:

Like microsoft, facebook was started by a person who left harvard early. zuckerberg and gates have met each other, and there is a personal connection that probably sealed the deal.

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