Techcrunch Tracking Amazon.com's Downtime

Michael Arrington of Techcrunch reported earlier today that Amazon.com was down. I noticed that too, but didn't consider it blog worthy. But someone reporting on Amazon.com suddenly is blog worthy:

Techcrunch ?Ǭ� Amazon Is Down

"Reports are coming in that Amazon.com is down?��Ǩ��and sure enough it is. I?��Ǩ�Ѣve got a ping into Amazon PR to see if this is something serious (for a site like this to go down on a week day, it probably is). If anyone has information on when it first went down, please let us know. It sounds like the outage has been for an extended period of time and is affecting international sites as well."

Reports are coming in? Do people run to TechCrunch when a retail site is unavailable?

The fact that someone found Amazon being down for an hour (in the end, it looks like it was around two hours) to be newsworthy says a lot about how reliable Amazon really is. How long would a site like MySpace have to be down before it seemed worthy of mention?

Vic Berggren's suggestion in the comments that his $24 book order took the site down is an interesting theory, but it overlooks one other key factor: a shoe sale! Amazon is offering $20 off shoe orders of $80 or more AND free shipping.

The real lesson here: Never underestimate the power of a shoe sale.

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