Technorati Switches BACK to Google from Yahoo Search Advertising
Less than a month ago, I mentioned that
Technorati had switched from Google Adwords to Yahoo Search Marketing as their ad server of choice on search results pages. At the time, the ads looked like this:
And now they look like this:
Floyd Landis has been blogged about almost 7,000 times over this period, and apparently it was long enough for Technorati to learn that Google drives more revenue than Yahoo for their site.
Whoever has the most advertisers and ads in their network - assuming the ad network functions properly - will be able to serve more relevant ads at a higher average cost per click than their competitors. And the ads should get clicked more often, since they're more relevant to searchers. More money generated by the ad network leads to more money to split among the ad network and publishers.
Will FaceBook come to a similar realization about their
recently signed ad deal with Microsoft? Only time will tell.
