How Many "One in a Million Bloggers" are There?

Don Dodge has an interesting post about what it means to be a one in a million blogger today. According to Dodge, with approximately 50 million blogs on the web today, some simple division tells us that there are fifty one in a million bloggers at this time.

Only a handful of blogging topics have proven to be popular enough to date to warrant top-50 status, including technology and politics . . . and technology and politics. However, there are certainly many bloggers outside that top-50 cranking out some incredibly valuable content for valuable - perhaps more targeted - audiences that shouldn't be ignored. A few audiences that are not very well segmented by the top-50, but are generally considered extremely valuable to advertisers include blogs targeting:

1. Women
2. Elderly
3. Pet Owners
4. Home Owners
5. Fast food eaters

I base this on the lack of advertising I see from Proctor & Gamble, Pfizer, Iams, Dytek, and McDonald's among top-50 blogs today. Blogs that can deliver the audiences companies like that crave will do well regardless of their ranking among the blogosphere as a whole. This isn't to say that the top-50 sites don't have readers representing the above groups. Of course they do, but not in a nicely targeted package that will allow large advertisers to appropriately targeted their advertisements based on known demographics.

As an experiment, I decided to break down how many links it takes to be ranked by Technorati as a one in one million blogger today along with a few other ranking milestones:

Technorati Ranking	Blogosphere Representation	Inbound Blog Links
1	1:50,000,000	25,853
50	1:1,000,000	4,125
500	1:100,000	1,700
5,000	1:10,000	400
50,000	1:1,000	50
500,000	1:100	5
1,000,000	1:10	1
1,635,960*	1:1	0

*1,443,246 is the current ranking of every blog Technorati knows about with not even one inbound link to it. So I guess that's a 52,664,040-way tie for last place.

As of this writing, Technology Evangelist is hovering around 5000th on Technorati, so I guess that puts us in the top one hundredth of one percent of blogs on the web today.

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