Using Online Video to Build a Business

Robert Scoble points out that Google is missing a huge opportunity by not providing video demos of their services. It seems fair to assume that Google thinks they've created great products worth telling the world about. So why do they force visitors to discover what's cool about them rather than proactively demo'ing their coolness:

Google is missing an important marketing angle: video demos ?Ǭ� Scobleizer - Tech Geek Blogger

"Should I go on? I could ?��Ǩ�� seems like almost none of the Google product teams has put a simple video demo of its products up online and if they have, they certainly didn?��Ǩ�Ѣt make them findable. Seems to me that this would be a great thing to do for Google. I?��Ǩ�Ѣm sure such videos would be linked into Wikipedia?��Ǩ�Ѣs list almost instantly.

So, here?��Ǩ�Ѣs my offer. I?��Ǩ�Ѣll come over and do an interviewwith each of your product teams and get a five-minute demo of your products. With my sooopppeeerrrr dddooooppppeeeerrrrr Sony HD camcorder. For free."

While Scoble makes a great point about Google, the even bigger opportunity for online video lays with charismatic salespeople. Sure, a video demo of Google Maps helps point out the features that make it more powerful than competitor's mapping tools (yes, that's debatable). But, compare that to the power of a salesperson using video to explain the value of their services compared to writing. It's remarkable how much better many salespeople are on camera compared to on paper.

Google's video demos would likely allow them to show of their products in a more compelling fashion than they do now on a scale they simply can't match through personal demos.

A salesperson's video demo would also generate a more compelling connection with prospects on a scale that can't be matched, but the human connection would likely be much greater than a person may have with a product. Imagine if you were a salesperson with an online video where you told prospective clients about yourself, your expertise, and your services. Do you think a phone call from a prospect who's watched your video would be more valuable from someone who'd simply read about you? Indisputably, YES.

Yet few do it today.

Opportunity knocks.

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