Better Living Through Technology: a blog dedicated to emerging
technology trends in hardware, software, webware, marketing and beyond
 
 
 



« Participatory Culture Launches New Internet Video Sites | Main | Become our 100th Bloglines Subscriber »

Yahoo Adds Shopping Cart Icon Next to PayPal Powered Retailers' Ads
Ed Kohler

Andrew Goodman reports that Yahoo search results are now displaying a PayPal shopping cart icon alongside sponsored search results from retailers using PayPal's checkout system.

Is this a reaction to Google Checkout's integration with Adwords?

What does this tell us about Yahoo's relationship with Ebay? Did it just become closer than we knew?

How are Yahoo advertisers not offering direct sales (thus, no PayPal opportunity) helped or hurt by the selective display of this icon? Does it generate higher clicks for those displaying it?

What is the bar for having the icon displayed? Could I simply set up a donate button on this site to generate the icon next to my ads, or sell technology fortunes for $999?

More importantly, how does this really help consumers? I'm still trying to figure that out.




TrackBack

TrackBack URL for this entry:
http://technologyevangelist.com/cgi-bin/mt-tb.fcgi/419

Post a comment

Required fields marked with: *
Name*:


Email Address*:


URL:
Remember personal info?

Comments*:

HTML Tags you can use in your posts:
<b>Bold</b> = Bold
<i>Italicized</i> = Italicized
<a href="http://www.othersite.com">Link to Other Site</a> = Link to Other Site


Please keep comments on-topic. Contact authors or other commenters
directly for off-topic conversations.

Notify me of future comments via e-mail



Technology Evangelist Digest - Free Newsletter
Sign up for the free Technology Evangelist Digest to receive daily updates, editorials, and practical advice on emerging technology trends in hardware, software, webware, marketing and beyond.

Technology Evangelist Digest will keep you up to date on the technology trends that will help make you more productive and efficient both in business and your personal life.

Let's face it: If you made it to this line, you must have found something valuable on this page, right? Think about how cool it would be to have something free and interesting to read every day from Technology Evangelist by signing up today.

1. Fill in your email below,
2. Then click on the confirmation email you receive.
3. That's it. Your first Technology Evangelist Digest will arrive within 24 hours.




Previous Entries:


Tag Cloud