Google Acquires JotSpot Wiki Service

Steve Rubel points out that Google has acquired JotSpot.

Google continues to roll on with another acquisition. It just gobbled up JotSpot. And now the wiki service will be free and integrated with the rest of Google's suite of web-based applications.

JotSpot is a wiki hosting company that lets businesses or groups easily create collaborative web sites without dealing directly with hosting, programming, etc. This could be a nice fit for the growing Google Office that now consists of Docs (formerly Writely) and Spreadsheets (built internally, I believe). It seems possible that Picasa could have a business side to it as well by helping businesses organize and easily retrieve corporate photos. For example, I could see Neven Vision's technology (another Google acquisition) being used to locate photos of an individual for use in a retirement party slide how.

Outside of the Office side of things, JotSpot's technology could be used for other collaborative projects, like affinity groups, community organizing, political campaigns, genealogy, and other collaborative efforts.

Another good initiative coming from Google, meant to easy the life of those working especially in groups. It is very useful and many people will be able to benefit from it.

I remember when Microsoft was buying every company they came across and the world seemed to be up in arms over it...I wonder how long it will be before people start to "fear" Google.

Zappos, I think Google's vision has more to do with advertising inventory than enabling online collaboration. Jotspot may be the means to more eyeballs or the same eyeballs for a larger portion of the day.

SEO Comany, I think one benefit of Google over Microsoft of yesteryear is the convenience that comes from integrated product. Integrating web based services like Gmail with Jotspot, Writely, etc. provides real benefits fast.

Comments

1. Posted by: zappos on November 2, 2006 1:11 AM:

Why is Google acquiring JotSpot? Google shares JotSpot's vision for helping people collaborate, share and work together online. JotSpot's team and technology are a strong fit with existing Google products like Google Docs & Spreadsheets, Google Apps for Your Domain and Google Groups.

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