Reasons Why Websites Fail
Randall McCarley breaks down 13 reasons web sites fail on his 14th Colony blog.
"I don?「どィび「t know how many times I?「どィび「ve heard people say that they used to have a web site that didn?「どィび「t do anything. Well, why not? Further digging usually shows a few common characteristics of these doomed sites."
I'm particularly fond of #2: No Promotion, #6: No Value, and #11: Which way now?
Be sure to check out the additional reasons contributed by commentors, including #14: Too many cooks.
#6 is really a key to the entire design process. If you don't create something that's valuable to your audience, what good will it do to promote the site? If there isn't something valuable there, what difference will it make whether it's navigable?