Blip.TV : 1 - Revver.com : 0 Based on Time to Publish

Listen to this article posted by Ed Kohler on December 23, 2006 11:45 PM | Permalink
More posts about Blip.TV , Online Video , Revver

                                             

Melannie, it sounds like you prefer revver.com. Why doesn't everyone?

Hi Ed. Micki here from Revver. Thanks for your analysis. There are a lots of options when you're deciding on a site to host your videos. If you're trying to earn some money while still retaining ownership of your work, Revver is the way to go. Our advertising and tracking technology is unsurpassed and our player quality is top notch as well. It's true that our human review process (this is necessary to protect our advertisers as well as our creators) can make it take a little longer to get your video online. And there have been some technological issues recently that may have lengthened the processing time for some videos. But we're ironing those out in an effort to continue shrinking the amount of time you have to wait to share your video. We hope you'll continue to try us out and share your experiences with the community. We really value feedback from our users so we can prioritize our development process. If you ever want to contact me directly, feel free: micki@revver.com. Happy new year!

Micki, thanks for stopping by. I've come to realize that there are many different needs that need to be fulfilled by video hosting sites. For example, a video blogger that's trying to create an ongoing show probably has different expectations and copyright standards than someone doing a one-off video or lip sync video. The former seems like a better fit for Revver since revenue potential is attached to videos.

Revver has a lot going for it, including high quality video specs and rev sharing.

However, it seems like there is a sizable market for truly amateur stuff where publishers have no financial motivations yet would like to publish their content to a video hosting site so they can share it with friends or the world. It seems to me that Revver may not be the best option for this type of content since much of it would violate copyrights.

Of course, other web video hosting sites who don't put ads in the video or share revenues with content creators would be in the same predicament, but that doesn't seem to be well established today.

Any thoughts?

That's actually the key question - whether sites like YouTube will see legal trouble due to all the copyright infringement. It's true that once you start making money off of someone else's work, you need to be even more careful (hence Revver's strict policy) but there's no reason why sites that don't share revenue will face the same legal questions. YouTube is going to make money off of that content whether they share it with their users or not. It's even possible that if YouTube gets slammed with lawsuits, the ones who will really end up paying are the users. It's a tricky time in this space for sure. As a video maker myself, I prefer to use a site whose Terms of Use are looking out for the members. I also think the recent popularity of video sharing provides a great opportunity to educate people about copyright and creative commons so that even amateur video makers can share their videos with their family and friends without infringing copyright.

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