Laszlo Barabas is with Dice Electronics, a company that specializes in HD radio. He and Benjamin have a good discussion about HD radio and what the advantages are to both the consumer and broadcaster.
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Comments
1. Posted by: Ryan Carlson on January 8, 2007 4:41 PM:
I'm intrigued about the HD Radio, I saw a local news story about this technology. The whole 'buy in' cost is a bit high for me right now. The fact is, the only place I listen to the radio is in the car (and that is when I'm not listening to Podcasts... I mean "NetCasts" ;) off my iPod... errr I mean my "Digital Media Player".
Two things would have to happen for me as a consumer to "buy in".
1) Local radio stations would have to 'compete' for my time. I love the idea that one broadcast station could be more than "that classical station" or "that talk radio station". By utilizing the multiple frequencies you could force broadcasters to become BETTER companies by reaching out into more than 1 market. This would give investors and companies the opportunity to reach multiple demographics and age groups. Just think if Minnesota Public Radio could have three different feeds running at the same time and give listeners the opportunity to channel surf between their three "flavors" of programming. Talk Radio / Classical / and Jazz (for instances). They could do 'break in's for news and such across multiple stations and run the whole show out of one office.
2) Price point would need to be $99 bucks or less for me to 'buy in' fully into this medium. This device would need to plug into the deck of my car and then have a speaker set like XM radio does. Depending on the content I had access too I might pay a bit more... but right now my primary news and information source is via "NetCasts" from my Apple Digital Media Player.
3) Now if only stations would stagger their radio ads so when I commercial comes on I could flip to their other side-band and continue listening to "not commercials"... I suppose I ask too much.
1. Posted by: Ryan Carlson on January 8, 2007 4:41 PM:
I'm intrigued about the HD Radio, I saw a local news story about this technology. The whole 'buy in' cost is a bit high for me right now. The fact is, the only place I listen to the radio is in the car (and that is when I'm not listening to Podcasts... I mean "NetCasts" ;) off my iPod... errr I mean my "Digital Media Player".
Two things would have to happen for me as a consumer to "buy in".
1) Local radio stations would have to 'compete' for my time. I love the idea that one broadcast station could be more than "that classical station" or "that talk radio station". By utilizing the multiple frequencies you could force broadcasters to become BETTER companies by reaching out into more than 1 market. This would give investors and companies the opportunity to reach multiple demographics and age groups. Just think if Minnesota Public Radio could have three different feeds running at the same time and give listeners the opportunity to channel surf between their three "flavors" of programming. Talk Radio / Classical / and Jazz (for instances). They could do 'break in's for news and such across multiple stations and run the whole show out of one office.
2) Price point would need to be $99 bucks or less for me to 'buy in' fully into this medium. This device would need to plug into the deck of my car and then have a speaker set like XM radio does. Depending on the content I had access too I might pay a bit more... but right now my primary news and information source is via "NetCasts" from my Apple Digital Media Player.
3) Now if only stations would stagger their radio ads so when I commercial comes on I could flip to their other side-band and continue listening to "not commercials"... I suppose I ask too much.