Helvetica: The Documentary Film - Technology Evangelist

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Helvetica: The Documentary Film

I've never been to a documentary film about a font before, but there is a first time for everything. ErikSpiekerman's comments about being a "type-o-maniac" sold me:

"I've obviously a type-o-maniac, which is obviously an incurable - if not mortal - disease. I can't explain it. I just love, I just like looking at type. They are my friends. People look at bottles of wine or whatever or, you know, girls bottoms. I get a kick out of looking at type."

Together with Rick Poyner's comments on the influence of fonts:

"All of us, I would suggest, are prompted in subliminal ways. Maybe the feeling you have when you see a particular typographic choice is used on a piece of packaging is just, 'I like the look of that. That feels good. That's my kind of product.' But that's the type casting its secret spell."

Listen to this article posted by Ed Kohler on February 4, 2007 8:26 AM | Permalink
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