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My Blog Reading Peeve: Mentioning Embargos
Ed Kohler
The first sentence of Jeff Jarvis' post about the BBC's deal with YouTube reminded me of something:

The embargo just came off a BBC announcement that they’re putting video on YouTube to reach more audience, worldwide.

It reminded me that I hate reading about "embargos coming off." What's the point of that sentence?

In my opinion, it makes bloggers look foolish. They've exchanged access for a one-sided view of a story and have posted without further analysis.

The second sentence is quite possibly worse than the first:

“YouTube is a key gateway through which to engage new audiences in the UK and abroad,” BBC Director-General Mark Thompson said in the release.

Jeff, you've regurgitated a press release!

The third sentence is another quote from the press release:

“It’s essential that the BBC embraces new ways of reaching wider audiences with non-exclusive partnerships such as these.”

Followed by Jarvis' analysis:

Smart, those Brits.

What a disappointment. Jarvis is capable of real analysis, which is why I subscribe to Regurgitating press releases is lazy and a poor use of Jarvis' brain and his reader's time.

I don't subscribe to blogs to read press releases.

I don't subscribe to blogs to read about a blogger's access to embargoed information.

I subscribe to blogs to read blogger's own opinions and analysis.

It's quite possible that access to news under embargo destroys the objectivity of bloggers (and journalists in general). Could someone point me to a blog post that says something like, "the embargo just came off _______, and boy, was my early look at this product/service/company a disappointment." It doesn't happen, with the possible exception of news out of Microsoft.

Jeff, tell me something I don't already know. Give me your perspective on the news you've apparently had time to digest. That's the point.

End of rant.


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1. Posted by: Jeff Jarvis on March 3, 2007 5:36 AM:

Sorry. I don't like press releases either. But sometimes they do emit news. I've been analyzing big media companies going off and on of YouTube to a faretheewell. so I just wnated to add this news. If I'd linked to an AP story with it, that would have only been the same thing one step removed.

2. Posted by: Graeme Thickins on March 3, 2007 8:25 AM:

The race to be first is what drives stuff like this. Not to call out Jeff -- it's everywhere. Quite honestly, who cares who's first when quality is what matters? I grow tired of bloggers (and readers) that play this gotta-be-first game. And game it is, as proven by Digg and its ilk. But what is it, really? An incestuous online gaming community of "news" addicts, adding little value or meaning to their lives or to the rest of the world. (Okay, end of my rant.)

3. Posted by: Ed Kohler on March 4, 2007 4:07 PM:

Jeff, thanks for stopping by. I love YOUR content, which was the point of the post. Keep cranking out great stuff.

Graeme, everyone has their blogging strengths. Being first to report on news is one strategy. Playing to addicts can be fun. However, that's not what I'm looking for.

4. Posted by: Boss Resurfacing on September 6, 2009 9:23 PM:

Off topic - Help with PM?
lost password
Boss Resurfacing
Boss Resurfacing

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