Full Transcript:

Mark Smith: Hi, my name is Mark Smith. I am the president of MoveDigital.

Ed Kohler: And MoveDigital is?

Mark Smith: MoveDigital is a large file delivery service. We specialize currently in the delivery of, 480 SD, HD and mobile, so it is the big stuff and they are really small stuff.

Ed Kohler: And So, why would someone use a company like you to distribute the video?

Mark Smith: Well, generally someone like a MoveDigital could range all the way from the distributor of family photos all the way through someone who need a CDN type service. Now, we came from a world of having bought services from CDNs and so our service is well below the pricing model of the typical CDN. The more importantly we don’t constrain even to a long term monthly contracts with our services, it's just pay as you go.

Ed Kohler: So, what are some of the pains that people generally feel with CDNs you mentioned contracts or?

Mark Smith: Well, mostly what they ask, it is kind of, in order to give you a pricing preference on a say for megabit basis or gigabyte deliver basis, they would ask you to dream quite large to make and encourage you to make a bigger commitment and there by buy down your per file charge or per megabit charge and that temptation really cause you to possibly over guess what your traffic expectations are and most people tend to be optimistic about what their traffic may be, in any case.

Ed Kohler: Sure

Mark Smith: So, in the case of starting it and then you end up with the usually year long contract and you have to go through a credit approval process, year long contract and those contracts are binding, they will come after your if you don’t fulfill the obligation are like. So, what we built was a service where you could come in on your own terms, use the service, use the bandwidths as you need and add as much as you want. Scale the storage in whichever direction you want and what we see is not a big compromise or of any compromise in the delivery speed. So, the service quality is comparable and we manage the download infrastructure for game spots for three years and people paying us for our high speed download service with hardly any complaints about speed or whatever else. We did that from the centrally managed locations.

Ed Kohler: And when should someone decide that they need to use a CDN or what kind of decisions people normally go through that process?

Mark Smith: Well, I think in the case where they would decide to use MoveDigital, if you refer to us as the CDN or is that the question or…

Ed Kohler: Well, that’s exact, I am assuming that how you describe yourself, is that…

Mark Smith: That’s right.

Ed Kohler: How you describe yourself?

Mark Smith: So, yeah at the point where you would decide to use MoveDigital would really be at the point where you have a large file. Where that file, in any case would be bigger than say 12 megabytes and at that point you are eligible to be a MoveDigital customer. The other time you might when you use MoveDigital as if you have 50, 5 or 6 megabyte files, because we do have a zip functionality, so if you upload a batch of files to MoveDigital. You can use our action command to then zip them into an archive online or you can do that with in your folder, within Windows. So, that will be another scenario, but where we really become highly useful and where serve people is where their file could be 80 megabytes or 90 megabytes or they might have 480P versions or 720 P versions or 1080 P and then they want to have a mobile version or may be they want to just escape for the bandwidth build completely and they don’t care, if people have to wait

to get the file, so they might convert their file to bit torrent on torrent file on our system and then have it delivered in that manner. So, we really scale from 25 cents a gig all the way down to free and then the mobile side effectively its almost delivered for free, because the files are so small, so but the flip side on the mobile side equation is that the networks unless you have Verizon, the contract of Verizon or Sprint any other 3GP phone, so whole mobile thing is not - just not quite there yet, but for the people who do have those devices it’s a great service to be able to upload once and how they turned into torrents, mobile and then have direct downloads and we have easy to share email links. We think it’s a pretty easy to use and we plan on adding Flash to our current infrastructure, we added metrics and we are also happy to now have load balance bit torrent service, so which runs accross numerous machines then previously.

Ed Kohler: Just about bit torrent integration, tell us something about using that with your service?

Mark Smith: Well, effectively and I personally wouldn't know the first thing about creating a torrent, per say, it’s a fairly technical process for just an average computer user, so in our service you upload a file and you click a button, you go to the convert button and click torrent, and you are done, pretty much and then you get your torrent link and you can publish that link wherever you want to go, so its. But, closer to that, if you want to completely automated system for publishing files, you can take an RSS feed and have your files automatically be uploaded to MoveDigital, you can turn on auto-torrent and auto-mobilize and you have zero touch publishing to all these formats which is direct ACP downloads, torrent download and also mobile delivery, which merely and that’s how Rocketboom uses us, he doesn’t even, he just publishes his file on his server as his RSS link connected to us and he never sees that again, his files go out to RSS readers to Democracy or FireAnt or wherever they are going and on the mobile side, I guess the link is available there everyday at movemovie.com/Rocketboom.com and that’s generally to show that I watch when I am in a metropolitan area, And I can use my Sprint form to watch that as a file.

Ed Kohler: They use in Rocketboom, what are some other clients that are…

Mark Smith: Well Technology Evangelist is a great client…

Ed Kohler: Hey I've heard about them…

Mark Smith: Yeah and Ben Higginbotham really understands where this market is headed and he is really pushing it in that direction, I think more people should go to technologyevangelist.com and just keep track on what’s being published there, because between Bob Cringley and the shows that are in the written pieces that are with in that community were really steered someone and then one able someone to keep up with where the whole thing is headed and because they get the picture, they know where its headed and in some ways they are a little bit ahead of the TechCrunch or may be even Om Malik’s site, right. This is just more detail about what you have to do and where that part of the market is going? I think we all are sitting on the edge of our seats waiting for the Apple TV box, I can’t wait to try out the NetGear box, I am going to try pushing some video out to Wii I think those are fun ways to be able to publish content and see where that goes, but most importantly I want to see the idea of using video like you had a laser printer, where you can just print to MoveDigital and have that be playable on your television and that will sort of fulfill a long wait for me having come up through the digital video space in early 90’s, watching it sort of grow and grow and grow and finally gets to the time where the processors can actually push this stuff around.

Ed Kohler: As a business how is MoveDigital doing today, how big is the company?

Mark Smith: Well MoveDigital currently was sounder funded originally, we have roughly two million dollars in revenue of our history since ’99, which came up to the point of April 2006, when we received our pattern at that point or earlier in ’05, we knew that the pattern was probably forthcoming, so we began restructuring our service we were actually in a waiting period, so the pattern they come out and to come back out with new user interface with infrastructure, now since that time, since that launch in July of ’06, we have been basically in quasi stealth beta repairing, bolting on new features and listening to the feedbacks from our customers, Benjamin Higginbotham included and now we feel like we have a very robust platform for this all and we are happy to share and our customers will indicate that they agree with that statement, they are very happy with what we built. So, our next approach is to begin marketing ourselves more broadly, but if you type in “send large file” in Google or “share a large file” or “send video” in Google, MoveDigital will come up immediately in the search result that were findable and that’s how most people are discovering us, which is a very cost effective way for us to grow and I think just on a organic basis functioning in that manner MoveDigital will do very well. But we do have broader ambitions, so we are beginning the discussions with people who made the interested in that thing and serious around.