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RSS in Plain English - Interesting Video
Ed Kohler

CommonCraft has created an interesting video explaining what RSS is all about in less than 4 minutes. If you're an RSS user who tries explaining the benefits of RSS to others, or someone who hasn't used an RSS reader yet, I think you'll find this video valuable.

There are two types of Internet users, those that use RSS and those that don't. This video is for the people who could save time using RSS, but don't know where to start.

Scott Karp at Publishing 2.0 says this video's length (he thinks it's too long) explains why RSS hasn't caught on with the mainstream yet:

how can something that takes 3.5 minutes to explain be a killer app?

Perhaps saying, "RSS is the difference between driving to Blockbuster vs subscribing to Netflix" would get the point across to some, but there's more to it than just that.

When I look at other killer apps, I see value that would take longer than 3.5 minutes to explain. Could you turn a non-web user into a web user in under 3.5 minutes? Could you explain the features & benefits for a Lexus over a Toyota?

Full Transcript:

The internet has problems. Technorati says there is over 15 million blogs and you can see it’s going up. This is overwhelming, today’s show is about a new and efficient way to keep up with all that cool stuff its happening on the internet. So I am going to talk about two ways that you can keep up what’s happening on the web, there is the old slow way. Boo! Then there is a new fast way, Yeah! Here is the difference between new and the old way, this is you and here are your favorite websites, you log on to your computer and you are looking for something new, so you go out to your favorite blogs, is there anything thing new there. No, you go out to your favorite new sites. Is there anything new. No, every time you look for something new and it’s not there. You've wasted valuable time. This is the old way.


Now lets consider the new and fast way which is simply taking these arrows and turning them the other way, which means that the new things from blogs, the new things from your news sites comes to you instead. It’s like Netflix compared to the video store. So what we are taking about is using a single website that becomes your home for reading all the new stuff that’s coming from your favorite websites. There are two steps for getting started. The first step is you need a home for reading the new posts. This is the website called reader, they are free. All you need is an account. I use a site called a Google reader, it looks like this. My favorite sites are listed on the left and on the right I can scroll through all the new posts from my favorite sites in a single place, so to complete step one, you need to go sign up for a reader at Google reader, Bloglines, NewsGator, My Yahoo are good places to start. Step number 2 is to set up a connection between your reader and your favorite websites, setting up these connections is called subscribing and its really important. Nearly every blog and news site offers the ability for you to subscribe, so that updates from these sites shall appear in your reader. To setup these subscriptions, you just need to look for funny little icons. This is the standard one using the standard orange color. You may also see these, these little icons say, “hey, look subscribe to me, I can save your time”, once you find one of these buttons on your favorite site, click on it and the page that opens up will give you every thing you need for subscribing. After you click that button one or two types of pages are likely to appear.


This is one that provides one click access to subscribing in your news reader. The other page you're likely to see looks like this, with a code on it. If you see this page copy the URL out of the page, go to your reader and look for a link that says add subscription or add feed and click on that and paste the link into your reader. So once you added those subscriptions and the connection is there new posts will start arriving your reader and you will see why this is the new faster way to read the web. It's addicting, so be careful. So a quick recap. There are two things you need to do. 1. Go sign up for a reader. 2. Is to go to your favorite websites, click on the icon and subscribe. I am in the fever and this has been “RSS in plain English” on the common craft show.




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