CommonCraft has created an interesting video explaining what RSS is all about in less than 4 minutes. If you're an RSS user who tries explaining the benefits of RSS to others, or someone who hasn't used an RSS reader yet, I think you'll find this video valuable.
There are two types of Internet users, those that use RSS and those that don't. This video is for the people who could save time using RSS, but don't know where to start.
Scott Karp at Publishing 2.0 says this video's length (he thinks it's too long) explains why RSS hasn't caught on with the mainstream yet:
how can something that takes 3.5 minutes to explain be a killer app?
Perhaps saying, "RSS is the difference between driving to Blockbuster vs subscribing to Netflix" would get the point across to some, but there's more to it than just that.
When I look at other killer apps, I see value that would take longer than 3.5 minutes to explain. Could you turn a non-web user into a web user in under 3.5 minutes? Could you explain the features & benefits for a Lexus over a Toyota?
Full Transcript:
The internet has problems. Technorati says there is over 15 million
blogs and you can see it’s going up. This is overwhelming, today’s show is
about a new and efficient way to keep up with all that cool stuff its
happening on the internet. So I am going to talk about two ways that you can
keep up what’s happening on the web, there is the old slow way. Boo! Then
there is a new fast way, Yeah! Here is the difference between new and the old
way, this is you and here are your favorite websites, you log on to your
computer and you are looking for something new, so you go out to your favorite
blogs, is there anything thing new there. No, you go out to your favorite
new sites. Is there anything new. No, every time you look for something new
and it’s not there. You've wasted valuable time. This is the old way.
Now lets consider the new and fast way which is simply taking these arrows and
turning them the other way, which means that the new things from blogs, the
new things from your news sites comes to you instead. It’s like Netflix
compared to the video store. So what we are taking about is using a single
website that becomes your home for reading all the new stuff that’s coming
from your favorite websites. There are two steps for getting started. The
first step is you need a home for reading the new posts. This is the website
called reader, they are free. All you need is an account. I use a site called
a Google reader, it looks like this. My favorite sites are listed on the left
and on the right I can scroll through all the new posts from my favorite sites
in a single place, so to complete step one, you need to go sign up for a
reader at Google reader, Bloglines, NewsGator, My Yahoo are good places to
start. Step number 2 is to set up a connection between your reader and your
favorite websites, setting up these connections is called subscribing and its
really important. Nearly every blog and news site offers the ability for
you to subscribe, so that updates from these sites shall appear in your
reader. To setup these subscriptions, you just need to look for funny little
icons. This is the standard one using the standard orange color. You may also
see these, these little icons say, “hey, look subscribe to me, I can save your
time”, once you find one of these buttons on your favorite site, click on it
and the page that opens up will give you every thing you need for subscribing.
After you click that button one or two types of pages are likely to appear.
This is one that provides one click access to subscribing in your news reader.
The other page you're likely to see looks like this, with a code on it. If you
see this page copy the URL out of the page, go to your reader and look for a
link that says add subscription or add feed and click on that and paste the
link into your reader. So once you added those subscriptions and the
connection is there new posts will start arriving your reader and you will see
why this is the new faster way to read the web. It's addicting, so be
careful. So a quick recap. There are two things you need to do. 1.
Go sign up for a reader. 2. Is to go to your favorite websites, click on the
icon and subscribe. I am in the fever and this has been “RSS in plain English”
on the common craft show.