Full Transcript:

Robb Miller: Robb Miller with FeedRoom.

Ed Kohler: And what does FeedRoom do?

Robb Miller: The FeedRoom is set of tools that enables clients, corporate clients, publishers, big entertainment companies to go ahead and publish, distribute video online.

Ed Kohler: OK, so how are they going about doing that with you? How do you fit into that equation?

Robb Miller: We fit in sort of it’s a may be an over used term, but “suit to nuts” if you like. We help with content creation, we help you edit your content, we will encode it, make a web ready for you, put it online and host it, use experience like this when you see for New York Times and then enable all this functionality right like channel navigation, embed code, RSS feeds, podcasting. We make it an immersive experience on the web.

Ed Kohler: OK, now company like New York Times, they are pretty big where something they wouldn’t just do themselves?

Robb Miller: Well, its generally less expensive to host outside and New York Times is big, but they want to spend their money on reporting a news and not building infrastructure to support something like this.

Ed Kohler: OK, so they are creating content sending it to you?

Robb Miller: That’s right.

Ed Kohler: You are then encoding it for the web and serving it up for them?

Robb Miller: Correct.

Ed Kohler: OK, what are the some other examples of clients that you work?

Robb Miller: Other corporate clients like Intel, Hewlett-Packard, Sun Microsystems, General Motors and Wal-Mart. They have a constituency to reach, may be their employees, may be the press, so they come to the FeedRoom and they have us encode their video and put it on there, so they can get out to the broadest reach without having to use traditional formats like video tape or satellite to get that out there.

Ed Kohler: And its look a white label solution, I don't see your name anywhere on New York Times site?

Robb Miller: It is actually down here, but we do tend to burry it, powered by the FeedRoom is down at the bottom of the page, you can see it there, but yeah, generally it is white label solution, its like a white label YouTube.

Ed Kohler: OK and looks like you have some social networking features built into it, what you have on that?

Robb Miller: Social networking type features include the ability to email the video, to go ahead and grab the embed code here. So, I can put it in my blog and disseminated in that fashion. We also have the ability subscribed to RSS feeds, so if you want to put us into your RSS reader, specifically New York Times for example, I will get the latest video stories as they show up.

Ed Kohler: So, are you handling hosting that for these news countent then?

Robb Miller: How we handling the hosting?

Ed Kohler: Yeah.

Robb Miller: Specifically, we work with all of the major content delivery networks, so we peer with them to do the best quality service on the video or else we host the applications that’s around it.

Ed Kohler: Sure, what the scale, how many videos are, you can serve these days?

Robb Miller: Its variable, but on a hot day, for example, the New York Times, ESPN might send 2 million unique views to us in a course of a day. Corporate clients may not get quite that much unless and of course they've got a big product announcement.

Ed Kohler: Sure, that’s pretty significant.

Robb Miller: Yeah.

Ed Kohler: So, corporate clients, you are doing their quarterly videos?

Robb Miller: It might be quarterly videos, it might be commercials, it might be live webcasts, CEO messaging, could be meetings, presentations.

Ed Kohler: OK interesting, so how are people getting the content to you that ends up?

Robb Miller: Variety different ways, they can either use our really simple upload to or we call RSU, they can send us digital intermediate files then we will transcode it for them or they can send us tape.

Ed Kohler: So, how are you charging for your services based on video slot CPM type thing or…

Robb Miller: Exactly, yeah. It’s a monthly model based on CPM.

Ed Kohler: OK, what is company base?

Robb Miller: It’s headquartered in New York city, we also have field office here in the bay area.

Ed Kohler: How big your company is on staff?

Robb Miller: It's about 65 strong right now and we have been its growing, we have been doing this for about 8 years. So, relative to lot of new comers we have been doing this for quite a while.

Ed Kohler: All right.