Google Analytics Gets a Facelift - Technology Evangelist

Google Analytics has come out with their first major refresh, integrating much of the functionality and interface features of MeasureMap, a previous acquisition, into the program.

Avinash Kaushik has a quick summary of what to look for in the changes:

Notice the awesome new data interaction model.
Take the enhanced “data discoverability” for a spin.
Context is king! Find your context quickly.
Ahh…. Segmentation is just a step away.
Upgraded goodies: Schedule and email any report or dashboards, Better site overlay, Much nicer page level reporting and more.

Good stuff. If you're really into web analytics, or at least need to be while figuring out what's the best solution for your company's sites, spend some time on Kaushik's blog. He's an analytics guru.

Jeremiah Owyang recently sat down with Kaushik for a Podtech.net interview. Watching this will give you a feel for Kaushik's personality, making his blog an even better read.

Merlin Mann has a great two part interview with Jeffrey Veen, one of the guys behind MeasureMap and now a Google employee involved in this upgrade.

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