Full Transcript:

Introducer: Technology Evangelist Podcast for May 21, 2007. New Media Monday – recorded live with audience participation.

Benjamin Higginbotham: My name is Benjamin Higginbotham with technologyevangelist.com, with me is Cariann Higginbotham. How are you doing tonight?

Cariann Higginbotham: I am good, how are you?

Benjamin Higginbotham: I am doing fantastic. I got out for run earlier today, so I am a little coughy right now.

Cariann Higginbotham: You mean you are coughing.

Benjamin Higginbotham: Yeah, whatever something like that.

Benjamin Higginbotham: It is New Media Monday and let’s just start this thing right off. We went out shopping for HDTV monitors this last week.

Cariann Higginbotham: Well, I went out shopping, you went out shopping. We had different ideas in mind about what shopping meant.

Benjamin Higginbotham: Whatever, you were looking at HD monitors with me. We had an HD monitor before, it was a micro projection 720p monitor from Panasonic. It was a industrial grade micro projection, if there is such a thing like high-end consumer and we kept blowing out the bulb. They claim something outrageous like 15,000 hours of lamp life, that just never happened and it ends up being like $400 to replace the stupid bulb every time. So we went through an additional $800 of bulb before I said, this is stupid, we are not going to do this anymore.

Cariann Higginbotham: Well, you make that something like there is more than one bulb there, $800 worth of a bulb.

Benjamin Higginbotham: Yeah, absolutely, so we blew it up more than once. So, we went out shopping for HDTV’s today, mostly because we are running on a Standard Definition monitor right now. We got a TiVo series 3 hooked up to the Standard Definition monitor and it is out putting 480i, but we are actually able to still to watch HD content, because it will solve the aspect ratio correction for us. And we went out and we started looking at monitors and I figured that 1080p stuff would wow and amaze us, we would be like “Ooo”.

Cariann Higginbotham: Yeah, I honestly I think a lot of people kind of say like “you feel like you are right in the game", you know when you are watching football or whatever, "you feel like you can reach out and touch that flower” and I honestly didn’t really feel like that.

Benjamin Higginbotham: No, that’s just it, it didn’t. I have a theory on this, but was is really interesting, because I know what I am looking for an image, right? I worked in broadcast for many years and I know what I like, but you don’t, no offense.

Cariann Higginbotham: I have no idea what I like!

Benjamin Higginbotham: But, you have no idea what you are looking for. If I to say crushed black, I don’t know if you would know what that is? Or washed out whites or…do you know what crushed blacks are?

Cariann Higginbotham: How dare you? No, but I think I kind of do.

Benjamin Higginbotham: So, then I decided to not give you any advice whatsoever and I just let you roam free in, Best Buy, Sears and a couple of other stores and I said “point to me the ones that you like the most, show me the monitors, you think have the best picture quality on them”, two interesting things…

Cariann Higginbotham: Every time you do that to me, I always feel like “OK. this is a test”.

Benjamin Higginbotham: It was a test.

Cariann Higginbotham: I know you word it so badly. Instead of saying, “hey, what do you think about this?” You just go “all right, I've picked out my favorite flavor, you tell me which one it is?”

Benjamin Higginbotham: I don’t think I worded it quite that way, I said “I want to know what you like?” What do you think looks good, I want to know what your eyeballs perceive of being good and almost without fail, with the exception of one monitor, which is the one we ended up compromising on; You picked 720p monitors over 1080p monitors almost every single time, cross technology, you picked plasma or LCD or DLP, didn’t matter, but you always seem to go back to 720p and I have a theory on that. My theory is that the content is…

Cariann Higginbotham: I don’t know what I am looking at?

Benjamin Higginbotham: No, not at all. It is just interesting that it happened every time. If you didn’t know what you are looking at, there would be some sort of randomness to it and you would have at least picked a few 1080p monitors, you picked one. There's this wall of monitors, you only picked one and half of them are one style and half of them another style and mashed in between, you should have picked more than just one and what’s interesting is you did that like, in all the stores it wasn’t just one store, you did this in, so it wasn’t lighting, it wasn’t environment at the store, it wasn’t backend, this constantly happened. My theory is that 1080p at least today is so highly compressed or at least we can’t broadcast that data yet, that it doesn’t look good. So, when you take a signal a highly compressed, we'll call it 1080i or 720p signal and you scale it up to 1080p, it looks like poo. Now, what were you looking at to determine the picture quality?

Cariann Higginbotham: A couple of things, it is sort of hard because especially anymore, I don’t know if it is a trick that Best Buy or really any other, because we were in Sears, we were in a bunch of other stores. I don’t know if it is a trick, like I said, that the stores do where you only get about 5 to 10 seconds of any particular shot. So, you don’t have something static to say “oh, yes. Look out that’s kind of, you can see this and that’s pixilated and bla, bla, bla” you are skind of crewed in that point. So, my favorite part was when they would put up the graphics and the entire screen was just graphics and I could see, if the clean lines were clean. I could see the gradient was really there or if it just shoddy or that kind of thing. So, because I felt that was a little bit more fair to compare on, as opposed to – when I look at this screen and that guy is kicking a soccer ball and then I try to compare to this screen, but we are looking at sunset, that’s not fair.

Benjamin Higginbotham: Absolutely.

Cariann Higginbotham: So, that’s what I was trying to do, as much as I could.

Benjamin Higginbotham: You brought up some very valid points in that. When a bug is the little logo you see at that lower left or lower right hand corner; it's a station identifier and they would have bugs in the store that would say, whatever they would say Samsung, the Samsung logo or something like that and you could see the macro blocking around the edge of the bug on some of the higher-end monitors. Now, that’s not just a display tech, that’s also the scalar built into the monitor and how well it is doing that stuff, but the whole monitor isn't what brings the picture together is that scalar, it is the quality of the glass, it is the brightness of the backlight, it is even the bezel of the monitor, if you have a silver bezel that will take away from the picture as opposed to a black bezel and what’s interesting is that, and I had been chanting that for years and the TV manufacturers with the exception of Sony all seem to be listening to me, because when you look up at on the wall, now instead of having all silver monitors, they are like silver and brushed metal and they have like dark blue, now they are all black, everyone of them in the store was black except for one Sony monitor that was silver. Even then it was silver it had black in lay in it. I thought this was really interesting, because I always have this debate with people. 720p is better over 1080i and …., because 1080i really doesn’t have the data there, because you are crushing it all down. Well, my theory now is that, because 720p there would have additional data, when you put it on a 1080i monitor, you actually getting rid of some of the data, you are dropping it down to 540 lines and doubling those lines, depends on your scaler, but so you are dropping it down and doubling lines. Well, because you are doing that you are getting rid of some of the compression arte-facting and because we compress our content so much today, I am guilty of that as well, because we try to distribute online, because we do that you are able to see all of that in it these really, really high-end monitors. Now, the monitor we did agree on and it was hot…this thing was hot, it was the Samsung LN-T4665, that just rolls right off the tongue. Yeah I love that model number, LN-T4665. they need the Apple branding where they call it an iPhone, there is no model numbers, iPhone. How big do you want it?

Cariann Higginbotham: No, I don’t like that, but the Samsung Lacie would be good, the Samsung Angie, I would totally take that anything along those lines.

Benjamin Higginbotham: Here is why we like it, first it had a 1080p picture, which is good for me because I am a snob and I won’t be able to watch my 1080p content, right? So, my HD DVDs and Blue Rays which I don’t have, but OK, we produce our content in Technology Evangelist in 1080p and hopefully I hope that would be able to produce in 4K someday, hopefully soon, but yeah, wouldn’t that be awesome. So, then 1080p, the reason you like it is because the scalar did a really good job with the macro blocking, it didn’t look soft, the picture wasn’t soft, because you point that out sometimes, “you would like this one, looks fuzzy”.

Cariann Higginbotham: Well, that’s an issue to me, I am one of those people that when I was younger and I finally got my contacts or even when I got glasses, I wouldn’t clean them all the time and I well may not have noticed at time kind of thing, but next time I had to clean the glasses or I had to clean my contacts or whatever reason and I put the brand new ones in, I go “oh, my god, I can actually see the leaves on that tree, it is not just a green blob", so now really sensitive to it, because I see how important that is, if that makes any sense, so if I have a gigantic screen in my living room, which I want, don’t get me wrong, I don’t want to look at it as if I am squinting or looking through dirty contacts, that’s ridiculous, it is totally unacceptable to me.

Benjamin Higginbotham: I thought that was very interesting that and I didn’t tell you any of this stuff, this isn’t stuff, I didn’t even think this is a stuff that even mention in sleep, where you learn it through osmosis type stuff. This is just stuff that you picked up and I have to assume that general consumers think of some of these same things themselves and or they get lost in the confusion of HD, one of the two or may be a little bit of both. I found it absolutely intriguing that time after, time after time, you would pick 720p over 1080p. So, I think that tells us one of couple different things – 1) They need to get better 1080p content in the stores, do an HDMI Distribution Amp and run HDMI to every monitor and get the best possible picture on those monitors that they can to help sell them. Because the stuff they had up there now, was analog component you could tell and it was probably 1080i or probably even 480p, it probably it just an enhanced DVD player in 16x9 mode showing up on the HD screens and then it was scaling it up, because there was a lot of arte-fact in those screen.

Cariann Higginbotham: I want to put out a general disclaimer to a certain extent, because I don’t know if that’s the store saying well “no one is going to notice, our customers are dumber than that they can’t see” or if it is really the customer who is like “I can’t tell the difference, I don’t know which it is” and it could be a little bit of both, what have you, but I think in general, even if people don’t seem to think that they see a difference, you will see a difference, you just absolutely will. You will feel like you can reach out and touch something that’s on the screen and I think that’s incredibly important, it sends a mixed message to a certain extent, when you hear all the commercials about “you can reach out and touch it…” and then you go into the store and go “Ah, don’t know if that looks so much more better”, that’s good, "if that looks so much better than my screen at home", and I think that’s really important. I think people in general are smarter than that.

Benjamin Higginbotham: Guest 619 had a couple of interesting points. 1) It is too early to invest in 1080 anything, I would disagree with that, because 1080i has been out for a very long time, Sony has been pushing that forever, but I am not a huge 1080i fan. 2) Regular folk buy and price point and only geeks care about these details. Then I would say actually that’s right. I am a geek, right? So, I care about these details, I care about picture quality. I work in videos, so I wanted to look great and absolutely most people probably don’t care. They have got a budget of what we call the $1000 or $2,000,  the husband has been approved to get an HDTV to watch whatever he wants to watch, right? And so he is going to go and get as much backcross buck as he can, so he going to look at some of the numbers and whatnot, but keep in mind in general, most men I know, I am just generalizing, we you like to compare line items. We like to compare what it says 10,000 to one contrast says 15,000 to one, but this is only 768 lines of resolution, where this is 1080, so making that it is kind of thrill of a hunt type thing, trying to figure out which one we want and take that one home and then brag about it to our friends. So, I think there are some of that in part of doing that is a lot of people will turn, I know they turn to me for advice and I know that a lot of people will turn to my geek friends for advise, what should they buy? And the geek friends are going to think, just like we think, where they are going to have these conversation, they are going to look at this stuff.

Cariann Higginbotham: Well I think is that, even you our “non-geek" friends are eventually going to see or talking about, it is like when TV’s first came out, yeah only the rich people could afford them and only the people who may be were a little bit more geeky were interested in them, but eventually it came around and then now, everybody has got one and you can’t deny that we are not getting into that 1080p content, may be there isn’t a lot of it out there now, but that doesn’t mean that in a year – two years, probably not even much further than that, that almost; there is going to be so much stuff in 1080p and almost everything is going to be in 1080p and you are going to knock yourself on the head, like I should've had a V8 two years ago that I didn’t buy that screen or I wasn’t looking into it or I wasn’t educating myself and what the differences are now, so that when you are in the midst of it, may be you can make a bad decision or you could regret your decision at that time, does that make any sense?

Benjamin Higginbotham: Absolutely and I think that there is a lot of marketing hype behind 1080p, right or wrong and I am a pretty big advocate of 1080p as well, but it is not like it is just the geeks that see this. You see this giant stickers in the store, no matter where you go, that just say 1080p sitting on there and right now, it is the higher-end monitors. You are probably not going to easily find a 1080p monitor for under $2,000, but you are going to find them for under $3,000, absolutely and so you are at the high-end of what consumers will find acceptable – general consumers not the geeks, because the geeks they go even higher, they go up to the Pioneer elites, they go up to the $10,000 units. So, they will go way off the charts, if they want to just to be the super-uber geek. I have definitely got friends who do that, I am not going to spend 10 grand on a monitor like that. Not unless it's a industrial grade monitor that does all my pro-stuff and has the... So, I wouldn’t do that, but I would spend $3,500 on a, actually I would find it; Here is exactly what I do, because I am geek, I find the one I like in the store for $3,500 go online and get it for 2 grand, that’s what I'd do.

Cariann Higginbotham: Oh funny.

Benjamin Higginbotham: Next topic, the impact of New Media today and how New Media hurt Apple’s stock price. I don’t know if you heard about this, but there was a internal e-mail that went out to Apple employees, I don’t know if it went to all Apple employees, but it went to Apple employees that said it was a news flash, news bulletin, formatted from the same internal place that e-mail gets; so it looked official and it said that “Apple was going to be delaying the iPhone and the launch of Leopard until October”. Well, it wasn’t true and it wasn’t a mistake. You see it is very easy to create a faux e-mail, with the bad email address and that’s exactly what someone did and so it looked like it came from inside apple, but it didn’t well that immediately leaked to New Media outlets, such as Engadget, Gizmodo so forth and so on, a lot of different blogging outlets and Apple stock started to dive, very quickly, where I say dive, I mean with down of a couple of dollars, but still a pretty good amount.

Cariann Higginbotham: Right. Nik is saying it knocked 4 billion of the market cap pretty insane.

Benjamin Higginbotham: Yeah, it was incredible. It was about 30 minutes later, when Apple started calling these outlets going “no, no, no, not true, not true, not happening, it was a fake e-mail” but it is insane crazy, the amount of power that New Media has now. Wall Street is paying attention to these bloggers now, it was incredible.

Cariann Higginbotham: Where it used to be some kid on his computer, probably in his moms basement, just sputtering out, this than the other, yeah, that’s interesting that now bloggers are being paid attention to and that’s a good and a bad thing, of course, but in general that’s nice to know that you can actually have some respect out there without having to pay a lot of money. You don’t have to have necessarily your own show, you don’t have to necessarily have your name in anything else, but if you are blogging about it and you are truthful about it and you have accurate information. I think that’s really incredible that you can actually get your name out there at that point and then you can be credible.

Benjamin Higginbotham: Absolute and anyone can do it and it just takes a, well here is a problem, it takes time and it takes passion and time, and doesn’t take a little bit of time. It takes a lot of time, time and just consistency. Everyday going out with the blog post that’s passionate, that’s informative and that’s well researched and I think there is a little bit of problem in the blogoshpere right now, New Media failed at the same time, because I don’t know that anyone actually fact checked that letter from Apple internally, they just turned around and posted it and that’s a problem and that seems to happen a lot, because in the blogging world it seems like the first one with the story is the one who wins.

Cariann Higginbotham: Right.

Benjamin Higginbotham: And while, yes, there is a market for that and yes there should be a rapid, there should be fact checking as well. And traditional media has, sort of checks and balances in place, it doesn’t always works, sometimes it fails absolutely, many times it fails, but at least there is something there. It doesn’t feel like there is a really whole lot there in the blogoshpere. Now, the blogoshpere is nice because it will auto-correct itself. Other bloggers will come in, because anyone can comment will come in and say well that’s not true, here is a link to this story and here is why this isn’t working and they can actually refer to external articles and bring the truth back into the picture, but it is not an instantaneous process and it can take 4 billion dollars off the market cap within 30 minutes, if you are not careful.

Cariann Higginbotham: Yeah, that’s crazy. Yeah, you would think it will only take that few moments for Wall Street Journal to call up Apple and be like, “hey guys, what do you think about this?” and while they may not want to get back to you as soon as possible, they are going to as soon as you say, “well we are going to run it”. So…

Benjamin Higginbotham: The Ustream chat room is bringing up some interesting points, which is it is not just New Media that did this, this is partly Apple PR and secrecy that did this and in the world where secrecy and this type of PR is no longer really been accepted, it is just hurts some now. It doesn’t actually help them a whole lot and I would agree your point, because Apple is so secretive on this stuff and partly because Apple are released or announced the iPhone so far in advance, someone was able to take advantage of these key pieces of the puzzle Apple being so secretive, Apple releasing their product really far advance and Apple having a really slow to react PR team, which although they reacted within 30 minutes, their PR team just isn’t really, they are still not getting the whole bloggy thing, right?

Benjamin Higginbotham: So all those elements combine may have created a perfect storm for Apple and may not be the norm inside of the industry, but I’ve seen other instances of this happening with like Palm and happening now with Apple, I’ve no doubt it will happen sometime with, well it may or may not happen to Microsoft there is just, so many people "ya-ing and neigh-ing" and Microsoft is little bit more of an open company and they have actually embraced the blogosphere more than I think they get credit for, they have actually done a fantastic job with that and so what they are able to do is keep the information on track much better than a company like Apple would be able to that doesn’t embrace the blogosphere. And Nick was saying it won’t happen with Microsoft now is everything is so far and advanced that we all yawn by the time they deliver, partly but also keep in mind that the Iphone was announced quite a bit n advance as well and quite the opposite is happening, I know personally when the Iphone was first announced that was like, edge only access no tactile keyboard I don’t know, it was announced at CES this last year if I remember correctly, it was like I don’t know and then as time goes on and like we are actually having a thinner device be cool and just you had been able to use your finger as a style is pretty awesome, when I got to think man that integration with Apple products that’s going to be pretty hard and now they are saying that they are going on “when is it coming out, where is my Iphone” so I don’t think is just timing, I think it’s a little bit marketing see this understand there is difference between Marketing, PR and Branding, the three separate elements; I like math, what can I say; the three separate elements, Apple is great at Branding, Apple is great at marketing, I don’t think Apple’s PR is very good, in my personal opinion.

Cariann Higginbotham: Ok if you just really quickly go over the differences that you think that they are?

Benjamin Higginbotham: PR Public relations is doing the...

Cariann Higginbotham: Oh versus Marketing versus Branding, seen I am saying.

Benjamin Higginbotham: Well Branding is the we’ll do that for another show, I mean that I think that’s more of a Wikipedia article you can also there are some online marketing books you can read like Seth Odin, I doing know someone crack me on that, that will actually cover all of that for you such a pretty easy blog search, we should actually do an entire show just on that because it is a pretty good topic and you can go for 30 minutes to an hour just talking about that, the quick one is, I will do it really quick if you want, the really quick version is, Branding is kind of the overall name and how the look of the device, Branding isn’t something that you could really do per se, Branding occurs when people get attention to the product you can try to brand something but that’s one of the story.

Cariann Higginbotham: Now I understand.

Benjamin Higginbotham: There’s marketing which is the active task of trying to get the name of the brand out there and then if public relations which is trying to actually get the, is kind of scrolling back to the brand area and trying to get the overall name just the whole relations between everything kind of get that more on fuzzy feeling, so horrible explanation but I can do better with 101.

Cariann Higginbotham: Hardly enough, I actually understand what you meant, , but now that interesting.

Benjamin Higginbotham: Let it so, that’s the, lets move on to is Joost worth the Hyper do you know Joost is, have you heard of Joost yet?

Cariann Higginbotham: I haven’t looked it up.

Benjamin Higginbotham: Did you so for who those know the creators of skype have gone away, in skype is bit torrent, a peer to peer bit torrent Voice Over IP (VOIP) application, they have broken a wing, created a bit torrent peer to peer video application high quality video online and they are actually striking deals with high end publishers the big like the Sony’s and MGMs and so, I don’t know if they have struck deals with those companies but big-big companies.

Cariann Higginbotham: I usually have a, I looked up in the wikipedia.

Benjamin Higginbotham: Oh fantastic.

Cariann Higginbotham: One of my favorites, it is in February 2007 Vicom entered into a deal with Joost to distribute a content from its media properties including MTV networks BET and the film studio Paramount pictures.

Benjamin Higginbotham: There should be, I think this more than that I know the Comedy Centrals on there as well at least in some area.

Cariann Higginbotham: Over Viacom MTV networks includes.

Benjamin Higginbotham: Oh I see, I’ve got it, Comedy Central is part of MTV networks?

Cariann Higginbotham: Yeah you didn’t know that?

Benjamin Higginbotham: No I just figured it part of Viacom as a whole, I did not know that they did that, that’s interesting anyhow is Joost with a Hype this goes back to my constant gribe of walled gardens and content in new media and that is that I as a content creator I’ve got, we’ve got this Ray Kruzweil video, it is an hour and 20 minutes and its available in 1080p quality, its available online at technologyevangelist.com, you can play it on devices that support 1080p and you can play it on your computer, if your computer can play back 1080p, we go down to 720p for Apple TV, we go down for 480p we work on an ipod one on, this great content is fascinating information, you just got up there and he just blows your mind its amazing.

Cariann Higginbotham: In very monotone voice.

Benjamin Higginbotham: Yes but its still fascinating stuff, so we’ve got this video and now we want put it on Joost, I can’t, as a content creator I can’t easily do that today because it got walled gardens around the content and they are trying to hit the Viacoms, the Sony pictures that whomever else try get their content on there and keep it exclusive that is really high end providers, is that good for Joost or is that bad for Joost because now you can get the really-really long tail information out there, you stock with that really high end broad type stuff is that do people like that or do or people like “man if I am going to do that I am just going to watch it on TV”. So what’s the point why go through the trouble and the pain of trying to get video online because right now getting video online is more painful than just getting it on your TV today, just type in to TiVo saying record Comedy Central daily show and walk in away right, trying to get that online is harder for general consumers, so is Joost worthy, is it worth the hype.

Cariann Higginbotham: I guess it depends on what side the tracks you fall on, I mean, I am not saying like if you are, if the content that you like and that you want and etc – etc as a consumer is associated with Joost that might be a good thing, but if you are trying to get stuff on to Joost, I am saying like, I don’t know.

Benjamin Higginbotham: Say I will go back and forth, part of it is that has Guest 619 says which is true in these, the big players like Viacom and why not have the big dollars, they have the money to produce the high end content, they have the money to kind of throw out projects like this, the new media projects and they can make something like Joost to work and frankly the medium content providers, independent producers of the world, the people like us we’ve just, we don’t have Viacom’s money to throw out the thing, so does Joost even care about us, should they even care about us, but you then take a step back and you look at the company like Apple, Apple’s got the Itunes store I will keep trying to call Itunes music stores been re-branded the Itune store, I can get my content in there, I can get my content on an Apple TV so why would I promote, why as a content producer would I promote Joost and being that I am already online and then I’ve already got this, doesn’t that make Apple TV more valuable than Joost right out the door because now they are going to get all of the independent producers giving them free advertising.

Cariann Higginbotham: Yeah I guess, unless you come from the idea that you need to associate yourself with someone who already has a name out there, like me like if you are not willing to “Go it alone” or go it on your own and be an independent so and so and some people like the idea the specific title of being independent content maker but I think that actually scares some people, I think they feel though is that, they are associated with Joost or what have you, whoever that may be that they feel more comfortable that they feel that they got a name out there, that they can say yes and we are associated with Joost or where, whoever I think that’s more comfortable for people, I think in general they feel that they might have something to fall back on to a certain extent when their content sucks but they can say yes but we’ve so and so at our back, does that makes sense.

Benjamin Higginbotham: Yeah true, absolutely Nick F from the Ustream chat room brings up a very good point and I am not sure whether this is correct or not I don’t think anyone really knows this point which is, I don’t think even with peer to peer, the bandwidth is available to deliver the stuff in a Joost IP TV format yet, see the thing with Joost, the difference between what technology evangelist does which is a download and play and what Joost does which is more of a peer to peer stream is that, in a download and play scenario even if your bandwidth drops really – really low, eventually you’ll still be able play it, you will still be able to get the content as long as your CPU can keep up with that, you will be able to play it but you have to download the entire clip before you can actually play it, with Joost you have to have the bandwidth available to you in your peer to peer network, stream that lot.

Cariann Higginbotham: Oh at the time yeah.

Benjamin Higginbotham: So if your bandwidth drops down really low of a sudden, your stream stop, it just dies, it doesn’t work anymore because its not a, it kind of a little bit of a buffer there but not a very big one, not a like a download and play with the buffer is the entire clip right.

Cariann Higginbotham: Right you almost don’t have your generator in the back.

Benjamin Higginbotham: Exactly that’s exactly so can the internet handle this and I would answer that in two fold with the amount of online content independent produced really high end online content today, I believe that today the strictly the backbone can handle it, however as new media has 1080p, 720p high end files become more and more prevalent online and we start getting more and more of this content that backbone is going fill up very quickly, very-very quickly which Cisco is going to love, right and we are going to need to start ripping these trunks out or at least switching out the ends and moving enough to your host primary OC182 everywhere OC768’s and then the third generation fiber optics that will go way passed that into whatever its tera bits per second or whatever in terms of being, and that’s going to be a problem, actually that’s just the backbone, will the backbone be able to handle it, the technology is there to allow us to handle it and continue to grow with it, will the backbone providers be willing to switch out the technology fast enough to keep up because they have to make their money right there they don’t want just keep constantly switching the stuff out, they want to make us much money on the gears they can before they have to essentially throw out a way and go newer or move it down stream, will they do that, that I don’t know, I look at my local Telco lets try that, Quest they, I don’t see them as wanting to do anything to their network and I don’t see them ripping out any of their backbone connections and then I look at them CI Verizon and I see them doing whatever it takes to make it happen, so I don’t know, I’ve no idea.

Cariann Higginbotham: Interesting.

Benjamin Higginbotham: And then Nick is saying is the last mile that’s going to cause problems. And I agree the last mile will potentially cause problems but there is a lot more bandwidth from a Telco perspective they kind of use in as much bandwidth as they have from a DSL line, but from a cable modem perspective and from a fiber to the home perspective that absolutely not, cable modem is like locally we’ve got Comcast, we’ve got 8 down 512 up there is no reason they going to just start pump in that out, they’ve got more bandwidth to work with that, they started dropping a few analog channels they can start giving us way – way more bandwidth, there are proposals in Minnesota at least now I don’t know that will actually pass but at least they are starting to write them up and put him on the table, that says there should be fiber to every home that’s the Giga bits speed, so I think that it is we’re capable of doing the last mile and I think after the Killer App Expo that we saw, check out the Killer App Expo movies or videos and subscribe to the technology evangelist video, high definition videos on your favorite video player be it Itunes or wherever you want and watch some of those Killer App Expo videos and listen to what the actual statistics on bandwidth penetration to the home actually are and definitely watch the Ray Kruzweil video because he really talks about this and he says what everyone says is not getting to the home and that’s exactly, this is exactly where we should be, where exactly where we think we should be and this things just can all of sudden skyrocket and people going to say well came out of nowhere, and he says well then come out of nowhere is that it follows his chart and he does his every single time and when you look at this chart and you look at the data he basically points out and he says this is where its going to be and its definitely a video worth watching.

Cariann Higginbotham: Nice.

Benjamin Higginbotham: There I am. That is the show for today tomorrow will be New Tech Tuesday we are going to be talking about, a kind of continue in the bandwidth presentation part of this, we are going to be talking about TelePresence and that’s going to be a special show for us, it’s the absolutely TelePresence is a topic I am very excited and I think it’s the fascinating incredible and awesome technology and I just, its cool, its one of us really high end toys is you just really want to have I can afford right and so we are going to be talking TelePresence tomorrow in the New Tech Tuesday I hope you join us, that’s 10 o’clock Eastern, 9:00 Central, 7 o’ clock Pacific, join us at technologyevangelist.com or Ustream.Tv thank you and we will talk to you tomorrow.