Technorati Changes Include Switch from Links to Authority Count

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Technorati Changes Include Switch from Links to Authority Count

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If there was ever any doubt that search engines use inbound links to measure authority, Technorati's latest move closes the case.

The popular blog search engine has long ranked blogs based on the number of inbound linking sites a particular blog has acquired over the past 180 days. The theory being that authoritative content is linked to more often than crap, making this a good measurement of authority. They use unique linking blogs rather than total inbound links since one blog linking to a site over and over again doesn't say nearly as much as many unique sites linking to a given site.

By the way, Technology Evangelist is hovering at 499 inbound linking sites (now, Authority score). Care to push us into the 500's?

Listen to this article posted by Ed Kohler on May 5, 2007 2:42 PM | Permalink
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1. Posted by: Bob Smith on May 14, 2007 9:41 PM:

It's too bad the Technorati ranking system is completely bogus. Not a single MySpace blog is ranked among their top 100, despite having more readers and comments among their top blogs.

It looks like Technorati is among the last of the nearly extinct dot com bubble company's.

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