Nik Fletcher: Hi this is Nikf from www.nikfletcher.com and you are listening to the Friday podcast for June 15, 2007, technology evangelist crikey!

Introducer: Recorded live with audience participation.

Benjamin Higginbotham: Hi, I am Benjamin Higginbotham with www.technologyevangelist.com with me as usual is the beautiful and fan tabular Cariann Higginbotham.

Cariann Higginbotham: You remembered! I am so proud of you.

Benjamin Higginbotham: I had to keep on you beautiful. I am going to add a new one everyday so beautiful and fan tabular this time.

Cariann Higginbotham: Oh like that memory game, I am going to the zoo and bringing some apples.

Benjamin Higginbotham: Yeah absolutely I got to remember everyday, although it’s easy because I can just refer to the previous day’s podcast and figure out what the heck I am going to have to say for the next?.

Cariann Higginbotham: Whatever as long as beautiful is in there, I am good.

Benjamin Higginbotham: We’ve got Nikf joining us, Nikf is a regular in the Ustream chat room, Nikf how are you doing?

Nik Fletcher: Hi all, sounds very good. Thank you, it’s half past 3 but yeah, I am fine.

Benjamin Higginbotham: Absolutely you are across the pond, it’s we started a little bit late, it’s about 9:30. yeah I did its about 9:30 central time.

Nik Fletcher: All you know I am from Stansaf. . Hey guys that’s for you.

Benjamin Higginbotham: You got regular here and it’s like 3:30 in the morning your time.

Nik Fletcher: I mean something like that what can I say.

Benjamin Higginbotham: Yeah but you are here for almost every show, I am just impressed that you awake at that, just horrible hour of the morning.

Cariann Higginbotham: Whatever you are awake at that time.

Benjamin Higginbotham: Yes but I am not joining Ustream podcasts live.

Nik Fletcher: Benjamin, [inaudible] right.

Cariann Higginbotham: Exactly.

Benjamin Higginbotham: Well Nikf you’ve got the, actually first Nikf tell a little bit of who you are?

Nik Fletcher: Ok I am basically I am a music student who happens to all sort of works for a small part time, more part time, I work as a small Macintosh developer is based in the UK as well, its kind of one of away things I am brought to these two different things that collide very much I don’t and try to compliment each other.

Benjamin Higginbotham: But they are good.

Nik Fletcher: Yes user doesn’t really we come together very often so.

Benjamin Higginbotham: But they are good. I mean that could be a very powerful combination somehow somewhere.

Nik Fletcher: I didn’t really, I believe technology music that’s really powerful so that’s why I do the both the sides.

Benjamin Higginbotham: We’ve got technology in our podcasting facility and if you would add music to that how much more powerful with that be, so I totally see that, I think its going to be, I think its going to be very good for you.

Nik Fletcher: Yeah we will see about that.

Benjamin Higginbotham: So what was your website again you mentioned at me the introduction but give us plug for that website one more time.

Nik Fletcher: Ok its nikfletcher and I spell my name funny says nikflecther.com.

Benjamin Higginbotham: And what can users find on your website?

Nik Fletcher: Photography, Macintosh and runs about silly things here in Manchester, the rain, I don’t know all sort of things its mainly technology related to those so, if you find users just drops an email and if you want to drop us a line, then do.

Benjamin Higginbotham: We be in here we are the technology evangelist podcast I am sure that anyone is listening is interested in technology, so make sure to check out next website, sounds like a lot of fun its really cool. You actually have these starting topic Nikf, we were talking in the chat room about different topics for tonights podcasting, you mentioned flickr censorship I hadn’t heard of this quite yet apparently had been living in some sort of a little a hole yeah exactly so tell us some little bit about the Flickr censorship, what’s going on there?

Nik Fletcher: Ok well I am not quite sure how far back discoveries and it goes there is a quite a lot of history behind this but it become really apparent in the last sort of week or so, since flick has introduced localizations their terms of service for certain areas have been restricted what their users can see and then recently there was a well known ....name him, sex education by the name of Violet Blue who has had comments sends it on her photo stream on Flickr and then its been pretty heavily handled by the Flickr staff is certainly perhaps but its been a sort of voice of bee-hive censorship brewing in the Flickr groups, so when the German localization came out, that seems to be causing the most problems, they and show them nobody can look out side where they can safe search, so when you upload photos to Flickr you can now write the message there safe, moderated or not safe for public areas I think, so they only allow safe search images and because Germany has ban on things like not-see memorabilia or anything like that, they are banning photos like that and people are not happy about that because they want to see photos regardless of the topic, I am not quite sure what really tense sort of nude scenes and things like that, but they certainly seem to be heading down their route and they recently this is yahoo and they had a share holder meeting and they officially rejected share holder resolution, talking about censorship around the world and there is a well known photographer and technology blogger who goes by the name of Thomas Hawk, he has been talking about this recently now its kind of I find a little bit interesting because he happens to be the chief executive officer of Zooma. I don’t know whether you have heard of him there, it starts up and so it’s a little bit I don’t know whether I say this is a sort of conflict of interests there, but the fact the Thomas Hawk himself has had comments sends it, means that obviously he is where vocal about it and so there is a whole lot going on this moment and there is I am just trying to dig up an image for you, from the German section of Flickr, say it’s a fresh release images and their favorite is in there, noting it and getting no to censorship images promote adopt the explorings on Flickr to show that they are not happy with this, so its pretty vocal and not mind at the sense in the pre-show I am heading down to London for a 24 hours of Flickr event on Monday evening and I am kind of worried that’s going to come off and they are going to be kind of ambushed by this because there is a actual Flickr staff going to be there, so it’s a stove and a tea cup of the moment but I think it could spill over.

Benjamin Higginbotham: But I was thinking why they are censoring photos, the photos can be considered art, no matter what is in the photos, so why censor, why not give me the option, the user the option to see this stuff and I can understand some stuff is borderline, art nudity, you are not sure what’s going on there but there are ways to build controls in, they are not censorship, why don’t they just do that or have they, I don’t understand what the motivation to censor stuff is?

Nik Fletcher: I am just reading this straight from Thomas Hawk’s blogs be honest with you, you see an email, this is dated May 15^th, and he is talking about Germany in particular you see an email from reader alerting him to the fact. The panel lack the ability for Flickr users to turn off the safe search facility when using Flickr in Germany, Singapore, Hong Kong or Korea and he doesn’t read German but he doesn’t have the link what actually means but its unfortunately the Flickr continues to build the reputation on their brand so it tights the idea of censorship, and I think that there are lots of people are spilling over from earlier on, I think it was last year, this is yahoo they supplied some information to the Chinese government that ended up guessing a Chinese blogger imprisoned as I understand, there is a lots of anti-yahoo feeling there.

Benjamin Higginbotham: We seem to be talking a lot about censorship and rights and DRM and items like this lately, in a lot of the recent technology evangelist podcasts, I am wondering if what if many different things is going to, is it just that this is always been there in one way or another censorship, I feel like this always been some form of censorship and it just shifts and changes through out the ages and we are just because the world is becoming so much smaller way, he would have share a different type of light on it, is that what’s happening or are we really starting to really truly try to censor what people can see and control the information to a degree never before seen in humanity.

Cariann Higginbotham: Well if I may one of the things that Thomas Hawk brings up in his May15th rant actually is he is talking about a particular photographer Rebecca there is no way under the son of god that I would be able to pronounce her last name but

Nik Fletcher: She is from Iceland or something I understand, isn’t she.

Cariann Higginbotham: Yeah she is Icelandic, so B.Arch is probably the only thing I can actually get out but Rebecca is one of the most popular photographers on Flickr apparently and she is the single mom and an art student living in Iceland, she is very talented according to Thomas Hawk he says that she just recently discovered that a gallery called only-dreemin had been ripping her off, they sold thousands of dollars worth of her images without her permission and when she caught them and tried to make them give her money that they clearly stole from her essentially they refused so she did with anyone of course we do and went and posted her frustration in plight on her Flickr stream and her story resonated loudly with the Flickr community her story made the front of dig and by days and she said had 100,000 views on those particular photograph with 100 of supportive comments. So why would she be off checked out about it but what was happened was the Flickr had removed her image from their site and not only that they kill her image and what he calls “non-violent words of protest” but they censored each and everyone of us or people who commented on her photograph who offered support to Rebecca who shared in a frustration by wiping every single one of the comments off the face of the internet for ever.

Nik Fletcher: Well if for ever or archive.org.

Cariann Higginbotham: Well this is Thomas Hawk say those are his words and he is an errand so I don’t know for sure those.

Nik Fletcher: I think they have taken permanently off the Flickr system, I thought that probably on the way back machine, but I don’t know it was still in the Flickr’s site, I think the main problem with her comments is that way that people were being so, I don’t know whether I would say really-really forceful in their sentiment words are they certainly were in particularly friendly comments as you imagine the sense, I think they were mainly worried about the tone of the messages from people in the Flickr community and I am still robust ahead of Flickr and co-founder and he did apologize profusely of course as to have to in order to trying to appease the mob but saying that it was an over reaction, but it does, it keeps coming back in it’s starting soon not only annoy people but to worry a lot of people I think about the state of the more yahoo is actually doing, especially things they have rejected this share holder motions and not to have censorship.

Cariann Higginbotham: Right.

Benjamin Higginbotham: Lets take a step backwards and look at this from a broader stroke, lets say that the instance that was just brought up was a mistake may be they did over-react because ultimately it is humans are going to bring this down and some times we just screw up mine so may be they just in this instance they screwed up but there are other instances it sounds like in certain countries whether blocking different types of images based on the country, is that really Flickr’s fault though, isn’t that the country’s policy to do that, can we blame Flickr for that or is that a bigger policy country wide that needs to be changed, I mean no?

Nik Fletcher: I am not sure there is some talks of the German government perhaps there will be nothing to do with making yahoo perpetuate to their demands as this as well, but I am sure that there must be some kind of political pressure or some kind of statement must have been said to yahoo that makes them feel uncomfortable about operating this in a country like Germany and I know that they are very rightly so sensitive about certain topics in Germany, there are it is a crime to I think its when not him rebellion in public, so they are quite touchy about certain things, but I don’t think it can really be justified by the political situation, of course once and you might say that as soon as you signed the terms of service agreement then you can’t really mourn about censorship because you are giving it, giving out any rights to free speech by distinct or cooperation but that just was very cynic view, is something to bear in mind and especially when people go on and on about  yes it is that’s right, it’s a crime to know that the whole across in Germany that’s the one I am actually did mean but cynics might say that if you sign the terms of service agreement then free speeches effect fully gone so.

Cariann Higginbotham: Interesting.

Benjamin Higginbotham: Yeah really is an interesting, I feel like we don’t quite have enough day to figure out exactly what’s going on, so

Nik Fletcher: you are going on so quietly beside I’ve just lost track of where I were actually as in the story because you could then ease was been throwing up more and more posts and I’ve been thinking on behind and behind great, try and catch up.

Benjamin Higginbotham: Yeah we don’t even know I doubt that they are trying to do this and be like a how we are going to censor everyone now, we are big evil corporation, I doubt at that’s what’s going through their head although if that was that’s kind of funny. It feels like they are trying.

Nik Fletcher: It just makes sense from business stand point if they are trying to do that.

Benjamin Higginbotham: Yeah of course not, there’s got to be some motivation behind doing this, something that’s they think is the right thing to do, because I doubt they are going to do something that they don’t think is right or they don’t think as, they are taking some back lash on this, so this got to be a reason that their standing firm on this and willing to take the marketing push back and the brand smudge that they are going to get from that and willing to continue to say that this is what we are going to do or may be I am even heard of this, may be they are doing a really good job of kind of hiding this or may be I just happen to keep it within my blogs.

Nik Fletcher: It’s just a whole lot of people is being on Flickr for very long time and then now feel that the little startup the Flickr was, is now been bulled by this big evil I say in actual words and cooperation they just want to say completely pulled pieces by some corporate agenda, its something interesting worth following because its affecting all of us, I mean I am on Flickr myself and I wouldn’t want whatever Rebecca went through, it happens me, a couple of friends of mine who actually had Apple store photos taken down, not taken down but rips off by other people and so obviously for this brings up a whole another kind of worms in intellectual property online especially photos so it is just one big kind I am willing to think.

Benjamin Higginbotham: Yeah, that opens up a whole different conversation and that’s when we start introducing DRM back into the mix, DRM in of itself is not evil, it is how the companies choose to use it and you are right, whole different kind of worms…

Nik Fletcher: Now many songs with the email address in the iTunes plus, which is a complete non-issue and…

Benjamin Higginbotham: You said a non-issue?

Nik Fletcher: Yeah.

Benjamin Higginbotham: Yeah, I would probably agree.

Nik Fletcher: Sharing files there is absolutely no problem with an email address being in the file. My laptop has far more important data that if it is lost, I would be more worried about them having my email address embed in an iTunes pouches.

Benjamin Higginbotham: I completely and totally agree and I would hope that it tries to keeps people honest than knowing that your email address is in this files, don’t be just given it out to everyone, because you can’t be doing that and of course that comes back down to intellectual property in copyright and what’s legal and what’s not legal and I think that what happen for a lot of that is people don’t realize that you can’t just give someone else a file, you can’t just give someone else the music, that’s not legal or you can’t give him a copy of the music, you can give them the original, right?

Cariann Higginbotham: Right, like merry Christmas.

Benjamin Higginbotham: But, you can’t give them a copy. Host move on to next topic, Cariann this is your topic and that is, is wis.dm is spoken wisdom, your next web obsession. Again behind in my blogs haven’t an actually look this one up yet. You have been talking about this, Kane was talking about this yesterday and I was all excited to get into it yesterday show, but we didn’t have time.

Cariann Higginbotham: Yeah, we totally didn’t.

Benjamin Higginbotham: I know it is kind of humorous, what is wis.dm?

Nik Fletcher: I haven’t heard of this?

Cariann Higginbotham: Yeah, it was like as I have said many, many times I am a cnn.com troll, OK? I go…

Benjamin Higginbotham: Junky?

Cariann Higginbotham: Junky, all right. I go all over cnn.com technology, science, travel, health, whatever it is I am interested. I just want to see what it and I am not saying that CNN which very dear personal to me actually calls, chicken-noodle-news.

Benjamin Higginbotham: That would be me.

Cariann Higginbotham: I didn’t want to out you. I am not saying that they are the end all by any means, but they do have a real good wide variety of little tidbits of things and everyone once a while you can find something interesting and this is one of those things. I am actually not even going to talk about the article, all I just went right to wis.dm, it is www.wis.dm, so…

Benjamin Higginbotham: No .com, just wis.dm.

Cariann Higginbotham: Right, in fact if I remember correctly it is because he actually bought it in the Dominican Republic to get the instead of .com or .tv to have the .dm, just like you would have .ca or whatever. And I don’t even know how to explain this, I tried to explain this to you earlier, Ben and you looked to me like I was stupid, because you really just didn’t see the point at.

Benjamin Higginbotham: I still don’t, so you going to have to try this. I just feel like this is a huge colossal waste of time so…

Cariann Higginbotham: Right, first of all why don’t you go there, it might help you a lot.

Nik Fletcher: It is still quite interesting. Do you have in MySpace? Yes/No. Do you like Sushi? Yes/No. Do you like Mama? Yes/No. Do you think that George W. Bush, it is just like Yes/No/May be, I just find a bit of waste of time.

Cariann Higginbotham: Actually it is not even May be, it is only Yes or No and you can make comments on anyone’s question, you can make your own Yes or No questions. Some people got around the Yes/No part by saying, have you ever been to China? Hit Yes or would you ever like to go? Hit No, kind of thing. So, there is things like that, but the thing is that, yes some of those questions are very boring and they are not interesting in any viewer ship or forum, but if you do dig a little bit deeper you can find some relatively controversial things or things that may be you hadn’t really thought about before.

Benjamin Higginbotham: Holy cow, have you ever had sex in the public place? Yes 54%, I would not have guessed it to be that high.

Cariann Higginbotham: Here is a question, if you find out your fiancé was a heroin addict, would you still marry them? So, you can say yes, you could say no and then you can give a comment, you can say “well, I went through this” or “I didn’t go through this” or “you would be stupid, if you did this” and you could actually have some really interesting debates going on.

Nik Fletcher: Cariann this seem similar kind of topic to this site you brought up yesterday, the elderwisdomcircle…

Cariann Higginbotham: Yes, kind of except those on the elderwisdomcircle you are asking for advice and in wisdom you are more being antagonist of a debate, it seems like something that would actually be, it is a little bit dum-down, but it seems to certain extent to be right up Ben’s ally, because he likes to insight people. We met some brand new people today, met them had never talked to them before, never even seen them before, we had picture forwarded to us so we could recognize them when we did see them and immediately he started fighting with the stack and not just fighting, I mean pretty much similar going, “no you are wrong, how can you say that? how stupid is that?”

Benjamin Higginbotham: No, I never said “no, you are wrong” and I didn’t say “stupid”, but I of course pushed his button.

Cariann Higginbotham: And heavily, I mean to of them were, I seriously thought somebody was going to hit somebody else, OK and we just met these people, these aren’t even friends of friends, we literally just met these people are he is already doing this, so it seems like something that for him might be something fun to do. To just put these in sighting, aggravating, annoying questions out there and seeing this response you can get. It is not going to be for everybody, don’t get me wrong, but I did spend a good, hour or two going through just hundreds and hundreds of questions going “yes, no, yes, yes, yes, no…” I honestly didn’t really make, I made a couple of comments, but really didn’t make that many comments, because that wasn’t why I was there, I was just wasting a little bit of time and I was sort of interested to see how different people, how their mind works, because every single question is linked to the person who posted it. So, if you see a pattern going on, you can then click on that person’s face in the crowd, but aren’t essentially their profile and it will show you all the questions that they have posted and the different answers and then any useful comments that they have made and it is kind of a social networking site in that way I guess.

Benjamin Higginbotham: I can’t see myself sitting here for a hours on and going “yes, yes, no, yes, yes, no, yes, yes…”.

Cariann Higginbotham: Well, I wouldn’t be doing it for days and days and days on end, but every once in a while, I think I would go back and catch up and some of these people actually have spats with each other, which I think is going to be really funny. I figure what her name is, but there are some cute little blonde girl that has got some issue with some other, he is ugly guy wears glass of two different colors and they just have a tiff going on and so they actually have questions about each other, like should this person’s profile picture actually be this? And then you click on it, it is actually something quite offensive, I think, but all that stuff is on there, I think it is a really, really interesting.

Nik Fletcher: It is good to see that Digg flying bate to all other sites as well?

Cariann Higginbotham: Yeah, exactly that is what I am saying.

Nik Fletcher: Sounds to me like a marketers, sort of ideal situation where they could post a question and ask if it is a social view. Apple could say, “have you heard of the iPhone?” or “are you going to get a iPhone?” and they have a really good target audience to ask.

Cariann Higginbotham: For sure and actually lot of those questions aren’t here. Some people ask the same, like different people ask the same kinds of questions, “do you remember where you were on September 11th?”, “Do you feel like you were affected by September 11?”, “Is September 11^th bother you?”, stuff like that, but it is completely different people and yet absolutely from marketing standpoint, I think that would be tons of fun.

Benjamin Higginbotham: I will agree with Brownsmer in that, I am not sure that I would answer whole lot of questions, but Brownsmer says in the Ustream chat room, it is just fun to see what people are thinking and that was kind of interesting. There are couple of interesting questions in there such as, I think it is interesting to question “Are you bringing sexy back?” 52% of the people are Yes, they are bringing sexy back, absolutely.

Cariann Higginbotham: Oh yeah, I am, that’s the thing. It is general enough where I think a lot of different people can get a lot of different things out of it and like I said it is not the latest MySpace, it is not going to take off and be huge, but it is dodge-ballish, where I do it for a little while, it is kind of fun, may be I go back to it, may be I don’t whatever, tell some friends about it, if they do great…, but it is not…

Nik Fletcher: And then solve into Web 2.0 black hole after dozen get enough another round of venture capital.

Cariann Higginbotham: Exactly, because and then I don’t care anymore and that’s fine, it is just cute little thing for right now.

Benjamin Higginbotham: Nik, I love that, the Web 2.0 black hole is totally there to, I just never heard referring to that way before.

Cariann Higginbotham: That is absolutely prefect.

Benjamin Higginbotham: Next topic, radio tags could make jewelry more secure. They are actually talking about embedding RFID tags directly into diamonds, are they not? How the heck does that work?

Cariann Higginbotham: Well, this you can do almost need a visual force, so I will apologize, it will be in the show notes. So, who is on the enhanced podcast can certainly look at this and anyone who is in the chat room right now, can look at this on the left hand side of the page you will see smaller chuck ways square and what it showing you is the RFID chips next to a strand of hair, that’s how tiny they are.

Nik Fletcher: Yes, there is no alloy, there is a tool. They will be able to try people walking around the town even if they are not thieves, the privacy advocates are going to be screaming lot of this.

Benjamin Higginbotham: But I can’t imagine that an RFID tag, is that tiny is going to broadcast any further than may be an inch or two which is point, isn’t it? You just want something in the diamonds, so that when someone else is examining the diamond they can tell whether it is stolen or not, it is not something to track other things.

Cariann Higginbotham: Exactly, it is like – I was having a discussion about the chips that some pet stores and stuff are implanting in pets. So, when they sell them or whatever, say your cat runs away … and find a street cat, they can actually look at the chip and say “yes, this does belong to Cariann Higginbotham, we should return it to her” and it is same kind of concept here, but in a less intrusive way, I guess chip and a cat is intrusive, but putting in a diamond, you will never see it?

Benjamin Higginbotham: I don’t know about that, it is Charlie M in Ustream says…

Cariann Higginbotham: There are parts of my stone that I don’t see?

Benjamin Higginbotham: Yes, but you have got sapphire, you don’t have a diamond, there are people who will look under extreme scrutiny in diamonds and that’s the part of the clarity of the diamond, there is even a radiant for that stuff.

Cariann Higginbotham: Or you can put it like where a prong is, you can put it in a lot of different places where the human eye won’t see it, yes, under a microscope do, but the human eye. You know what I mean, like even under of not as powerful microscope or just a magnifying glass, you are not going to see this thing.

Benjamin Higginbotham: Steve brings up an interesting point. He thought that they laser engraved diamonds and I thought that too that some diamonds were had this just ettey, betty, teeny, weeny you have to look it under extreme microscope, laser engraving. So, what’s the point of this, if you already got the laser engraving.

Cariann Higginbotham: Because just like the numbers on guns, they can be rubbed down.

Benjamin Higginbotham: Can’t this RFID chip be removed?

Cariann Higginbotham: Without damaging diamond?

Benjamin Higginbotham: OK, can you rub down this…

Nik Fletcher: I was just wondering how they are going to attach to the diamond, because diamond do get burst.

Benjamin Higginbotham: Yeah, absolutely, I don’t understand how they are going to get that into the diamond without causing some sort of blemish in the diamond itself. May be they have got a way that they can do it, I just don’t know how they would do that and I am not sure that – I feel like they would be able to remove the RFID chip, if they can send out a laser X name in the diamond, why couldn’t they just remove an RFID chip?

Cariann Higginbotham: These particular RFID chips aren’t even just being used in the jewelry industry, they are saying that it is tinier than a grain of sand, it can be mixed in a paper pulp and put into an added layer counterfeit protection on gift certificates, passports, currency, anything along those lines. So, it is not just diamonds, but that’s what has come now.

Benjamin Higginbotham: I am going to have to go back with Nik on this one where you first said the privacy advocates are going to have feel there with this. I disagree saying that it is only going to go couple of inches, but now if you start putting this into other things such as what you just mentioned paper products such as the dollar bill or a 20 dollar bill or a gift certificate or a napkin or a watch, what’s preventing them from putting one in and need not knowing it and then when I am going to an airport or something like that just scanning all the products that I have without me ever consenting to any of that and…

Cariann Higginbotham: Well this is something that will calm you down a little bit, well I don’t want anyone, I don’t want back clash from this, this is simply my opinion and I am perfectly entitled to it, but one of the first retailer that is interested in rolling this out is WalMart.

Benjamin Higginbotham: Well that means this is not a good thing?

Cariann Higginbotham: What it says to me is that I am not buying any of my diamonds at WalMart.

Benjamin Higginbotham: I don’t think you are buying diamonds at WalMart to begin with, I certainly…

Cariann Higginbotham: I am not buying anything at WalMart kind of girl, OK?

Benjamin Higginbotham: What’s interesting is – OK, this is one of those topics where I go back and forth on. I see the privacy concerns, but I also see the great potential for the technology, let’s use WalMart or target or Pick your e-product chain as an example. You buy all your stuff, right now you are using barcodes.

Cariann Higginbotham: Yes, this is de-bug store as it pushing RFID technology forward to get your deodorant, vagos t-shirts from factory to IO faster, totally gray.

Benjamin Higginbotham: yeah right, it helps them with asset management and asset control, because a lot of their inventories just store in the warehouse, not even all of them on the shelf, on the floor, so it helps them track the assets once they get in, wherever they are in the building. It also helps you, you can do some pretty cool things with RFID, once it is in all of the products, so instead of a barcode, every product had an RFID instead, now in your refrigerator, it just tracks the what’s in the refrigerator based on the RFID tags and then it can shoot you little emails saying “hey, you almost on a milk” or “hey, we notice that your milk was put in here two weeks ago and you haven’t changed it, you may want to consider getting new milk” or something along those lines.

Cariann Higginbotham: You are right.

Benjamin Higginbotham: So, there is a lot of power in that, but there is also a lot there are many privacy and security concerns and I don’t think this is one of those topics that can be solved overnight and there are other concerns of, do you really want to radiate your milk with RFID tag? Or I guess at this point it is really matters, we have already gone through so much processing…

Cariann Higginbotham: No kidding lets see the cows eat grass that probably has some sort of chemical on it, we shoot them full of hormones anyway.

Benjamin Higginbotham: Here is what we do, we take so, you said they can make them so it can be grounded in a paper?

Cariann Higginbotham: Yes.

Benjamin Higginbotham: You put it in the grass the cow eats and then you just have that flow straight into the milk, so you are now drinking.

Cariann Higginbotham: They have to do lots of them, it will be like “here cow chews sand, go”.

Nik Fletcher: If I drink that milk, would I be a walking transmitter?

Benjamin Higginbotham: You would be, wouldn’t that be cool and you glow in dark.

Nik Fletcher: Plus alpha geeks, they just mourn.

Benjamin Higginbotham: That’s right.

Cariann Higginbotham: You could always tell, because they glow in the daylight.

Benjamin Higginbotham: It is an interesting topic, I don’t know that we are going to come with any answers in this podcast right along this year or even over the next 10 years, it is just…

Cariann Higginbotham: I am coming up with an answer.

Benjamin Higginbotham: OK, what is it?

Cariann Higginbotham: I don’t know.

Benjamin Higginbotham: Well, you going to do by the name of podcast?

Cariann Higginbotham: No.

Benjamin Higginbotham: OK, let’s go because we are closing our podcast. Nik, thank you so much for joining us, one more time plug your website for us.

Nik Fletcher: OK, it is www.nikfletcher.com and it is just N-I-K because less the one character.

Benjamin Higginbotham: Absolutely, it is in the chat room and we will put that in the show notes for you guys as well and you have got music card, so music is your passion, music is what you play in your website?

Nik Fletcher: I am actually a classical music student. I am studying to be Clarinetist technically.

Cariann Higginbotham: Nice.

Nik Fletcher: It’s been diversity for you.

Benjamin Higginbotham: Yeah, absolutely.

Cariann Higginbotham: My fingers are too small for Clarinet, they actually go through the holes instead of cover them, it is I have tiny hands, but it is bizarre. So, that might sound on the clarinet sucks.

Benjamin Higginbotham: Mine too.

Nik Fletcher: That’s mine I have pines fingers which is too long so…

Benjamin Higginbotham: Do you play the piano as well?

Nik Fletcher: I did in deed before I came to college or university as you call it, so…

Benjamin Higginbotham: That’s awesome, can people download some of your music on your website as well?

Nik Fletcher: No, it is pretty much no music at all on my website. It is one of those bizarre things.

Benjamin Higginbotham: It is brilliant, I love it. All right Nik, thank you so much for joining us and everyone else in the Ustream chat room, I like to thank you guys for joining us as well. Stick with us we will be doing post show for a little bit longer tonight, I know we got off to a late start, so we won’t be doing post show as far as we normally do and for those of you who were listening at the podcast you can join us live every night from Sunday through Thursday that’s at 10:00pm EDT, 9:00pm CDT, 7:00pm PDT or if you like Nik and you are over across the pond and you what to know what the time zone conversion is, you can most certainly do that by going to technologyevangelist.com on the right hand side of the web page there is a little time zone converter for you, I believe it is 2 o’clock GMT, I believe the time that the podcast starts, but you want to verify that with Technology Evangelist website, thank you guys so much for listening to us, have a great week end and we will talk with you next week.