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Amazon's MP3 Store: SEO Potential. Where's the Wiki?
Ed Kohler

Amazon's MP3 download store launched today, and I'm quickly turning into a big fan.

What impressed me first was the easy to use web based interface. No need to launch a iTunes, update to the latest version of the software that did nothing to improve the program from my perspective, load the iTunes Music Store, then start searching. Amazon's web interface is much friendlier.

Second was the sample player. For example, check out this page for the Beastie Boys. Clicking the Preview All button starts a track running through everything available from the Beastie Boys in continuous 30 second samples. This makes it easy to passively find songs that you just have to own after a quick reminder. More value (samples) with less work (clicking).

Each song has it's own web page, and knowing what Amazon knows about search engine optimization, there is a LOT of potential for Amazon song pages to start popping up near the top of search results on Google, making Amazon the first stop for people song shopping.

Where's the Wiki?

One thing that's missing from the song pages that's found on many other product pages within the site is a Wiki. Will Amazon get around to adding wiki functionality, thus allowing consumers to build out song lyrics? That could be a HUGE differentiator between Amazon and everyone else in this market, and it would cost them next to nothing to implement.




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Comments

1. Posted by: Galen on September 28, 2007 4:56 PM:

Probably a copyright issue - all the sites that post lyrics are sued by the labels.




2. Posted by: Jonathan on December 13, 2007 11:17 AM:

Galen, I tend to agree with your take on the issue. Most sites that post copyrighten lyrics are sued by the labels. All it takes is a google search for copyrighted material to uncover the offenders. Next, a cease and desist comes to the owner of the website as well as to the host. Often the web host will pull the content. If not, you can count on receiving a court ordered injunction within a few weeks time.




3. Posted by: Raymond on February 19, 2008 7:16 PM:

I agree about the huge SEO potential but don't think a wiki is a way to go for the Amazon however. I think some sort of user reviews system would be more inline with the feel of the rest of the site.




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