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FeedBurner Counts Drop - Blame Google
Ed Kohler

FeedBurner stats across the web took a nose dive today. For example, this site dropped from around 2700 to 1665 subscribers overnight.

Zoli Erdos did some digging and got to the bottom of it. For some reason, subscriber counts from Google powered RSS readers, including Google Reader and iGoogle, weren't counted overnight. One would think that Google - who now owns FeedBurner - would count their own stats, right? Well, usually.

FeedBurner is Out of Flame Today

If your see your FeedBurner subscriber count cut in half today, don’t panic, it does not means your readers “fired” you. It simply means that Google’s Feedfetcher is not reported in the total count today.

What this does show is just how big Google Reader has become in two short years. Almost 40% of the subscribers to Technology Evangelist are now using Google Reader.


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1. Posted by: Mickey on November 4, 2007 1:31 PM:

Yeah, it looks brutal. Not only does that number count Google Reader users, but it counts users that have your feed on their iGoogle page.

One of mine went from 96,079 yesterday to 1,440 today. Ouch!

2. Posted by: Ed Kohler on November 4, 2007 2:44 PM:

Wow, Mickey. That's impressive. 90% of your subscribers use Google's reader products? Dang.

3. Posted by: GiorgosK on November 4, 2007 3:09 PM:

Mine went a little down but its usually that way and I don't have too many to notice a big change .... but thanks for pointing it out ...

4. Posted by: Andy Atkinson on November 4, 2007 3:59 PM:

TechCrunch reported a unexplained surge in subscribers a few weeks back. I've been having trouble updating Feedburner and not seeing the effects take place. I've been less happy with it since GOOG purchase.

5. Posted by: Marko Novak on November 5, 2007 1:08 AM:

This kind of things happened to me few months ago. My RSS subscribers number fell to flat zero. But it was all back again the next day.

6. Posted by: Satya N on November 5, 2007 3:01 AM:

I also saw some feed stats of mine decreasing too..might be google testing some thing new we all know when there's a prob. in gogoles product we hear of new features next day...

7. Posted by: Wayne Liew on November 5, 2007 4:26 AM:

Thank God you dropped by commenting on my blog and after checking out your blog, I knew about this. I was stunned with my RSS reader numbers when I checked just now.

Luckily it was big Google at work. Scared me! :lol:

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