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December 31, 2007
My Capital One credit card's online account management service includes a customer service feature called, "Send us a Secure Message" that sounded like the perfect way to communicate with the credit card company before traveling to Uruguay and Argentina. While...
December 30, 2007
Dear Palm, A few months ago, I gave your Palm backup service a try where I was able to sync my Treo's information to your servers over the phone's Internet connection. This seemed like a pretty slick idea at the...
December 29, 2007
Sally Kavanagh from Atracks.co.uk has a published a great case study on how to select appropriate keywords for a site by finding an appropriate balance between search volume and conversion rates. This builds upon yesterday's post discussing whether conversion rates...
It's pretty easy to tell where iTunes makes the bulk of its money based on how it responds when you try disabling some of the media preferences. Hop into your iTunes preferences and start unchecking media sources, you'll find that...
December 28, 2007
Rohit Bhargava list of most overused web metrics for 2007 includes one that doesn't seem appropriate for the list: Keyword Conversion Rate: The Top 10 Most Overused Metrics of 2007 - Part I Keyword Conversion Rate - When running search...
After shopping for a dishwasher online earlier this week, I'm thoroughly convinced that nobody is really taking this market seriously. The two biggest problems I found were a lack of consistent specs, and no highlighting or differentiating or key features...
December 27, 2007
Offering live chat on websites can be a great way to connect with customers, but like most tools, it's only as good as the people using it. Take, for example, a recent experience I had with Home Depot where I...
I recently got back from a trip to Argentina and Uruguay which allowed me to update my WhereIveBeen map in Facebook. And drink some wine, eat some beef, and get some sun. While I was gone, I see that Facebook...
December 26, 2007
Redfin's new Real Estate Scientist service plans to crunch info and report on trends they see in the home listing data they deal with on a daily basis. One nugget that jumped out at me was the listing traffic benefits...
December 18, 2007
I tend to prefer blogging over participating heavily in sites like MySpace, Facebook, or Twitter, but hadn't put much thought into why that is. Luckily, I no longer have to since Brian Clark from Copyblogger nailed it: Are You Someone’s...
December 15, 2007
Anyone putting out a press release knows that picking a good title is critical. Whether you're trying to reach journalists with your news or go straight to consumers, you have to create a title that's worth clicking on. Without that,...
December 13, 2007
The Weekly Standard has a lengthy article taking a look at the landscape of Google's plans to digitize the world's books. Not surprisingly they're facing resistance from some corners. In general, the approach Google is taking to book search is...
December 12, 2007
The year isn't quite over yet, but I think we're far enough along to score the 2007 tech predictions I made back in January. A lot has happened in the last year on the web. More applications have moved to...
December 11, 2007
Minneapolis gained big-city legitimacy today by joining the list of cities with Google Maps relatively new StreetView functionality. Map viewer now had the option to view their location of interest from a street map, aerial photos, or from a street...
MySpace has become a target for identity thieves. Not that this is surprising, there is an added twist that takes it beyond what I've seen done on sites like PayPal or Ebay. For example, who hasn't received an email claiming...
December 10, 2007
Why do we call people participating on our websites "users?" Aren't users drug addicts? Questions like this cames up in every panel I attended at Search Engine Strategies where social media was a topic of discussion. The point here is...
December 9, 2007
As much as I HATE truncated RSS feeds, there are a few blogs with content that's SO exceptional that I'm almost willing to put up with truncation. For those of you who don't know what the heck that first sentence...
December 8, 2007
People LOVE shortcuts, and blogging is no exception. For example, corporations are trying to figure out ways to effectively market their businesses in (and to) the blogosphere. Part of this strategy involves figuring out who's influential in the blogosphere. Companies...
December 7, 2007
Who is Forbes' target market for the lists they create online in slide show formats? Last night, I noticed a headline on Yahoo's homepage about a list of richest sports team owners. I thought it would be fun to click...
December 6, 2007
When I was in college, we had a few different choices for computer labs, including Macs and PCs. But they were in separate locations and generally had different audiences. I tended to use a Mac lab for writing papers and...
December 5, 2007
If you laid every story that's been written about Wikipedia's content being of questionable accuracy end to end, how many times would those stories circle the Earth? I don't know, but I wouldn't be surprised to find that data somewhere...
December 4, 2007
This site is called Technology Evangelist, but if I'm asked by a reporter what the site is called, it's TechnologyEvangelist.com. Why? Company Name Optimization Take a look at this two-paragraph excerpt from a story in the Minneapolis Star Tribune's website....
December 3, 2007
Northwestern University Professor (Emeritus-in-Service) in Integrated Marketing Communications, Don E. Schultz provided some interesting perspectives on the disconnect between search marketers and traditional marketing professionals in a keynote at the end of Monday's Search Engine Strategies presentations. Dr. Schultz explained...
I had a chance to check out Monday afternoon's Search Engine Strategies panel on, "Universal, Blended, and Vertical Search" to learn about how search engines are mixing up the types of results their serving up these days. The theme of...
December 2, 2007
Aaron Landry got his hands on an XO Laptop while visiting a friend in Washington, DC last week. Once he figured out how to open it, he seemed to be impressed with the functionality of the product. Here's a photo...
December 1, 2007
The City of Minneapolis is in the process of rolling out a city-wide WiFi service for residents. It's not a free service. Rather, there are daily and monthly subscriptions available to anyone who anyone with a WiFi connection in the...
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