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December 31, 2007
Ed Kohler My Capital One credit card's online account management service includes a customer service feature called, "Send us a Secure Message" that sounded like the perfect way to communicate with the credit card company before traveling to Uruguay and Argentina. While...






December 30, 2007
Ed Kohler Dear Palm, A few months ago, I gave your Palm backup service a try where I was able to sync my Treo's information to your servers over the phone's Internet connection. This seemed like a pretty slick idea at the...






December 29, 2007
Ed Kohler Sally Kavanagh from Atracks.co.uk has a published a great case study on how to select appropriate keywords for a site by finding an appropriate balance between search volume and conversion rates. This builds upon yesterday's post discussing whether conversion rates...






Ed Kohler It's pretty easy to tell where iTunes makes the bulk of its money based on how it responds when you try disabling some of the media preferences. Hop into your iTunes preferences and start unchecking media sources, you'll find that...






December 28, 2007
Ed Kohler Rohit Bhargava list of most overused web metrics for 2007 includes one that doesn't seem appropriate for the list: Keyword Conversion Rate: The Top 10 Most Overused Metrics of 2007 - Part I Keyword Conversion Rate - When running search...






Ed Kohler After shopping for a dishwasher online earlier this week, I'm thoroughly convinced that nobody is really taking this market seriously. The two biggest problems I found were a lack of consistent specs, and no highlighting or differentiating or key features...






December 27, 2007
Ed Kohler Offering live chat on websites can be a great way to connect with customers, but like most tools, it's only as good as the people using it. Take, for example, a recent experience I had with Home Depot where I...






Ed Kohler I recently got back from a trip to Argentina and Uruguay which allowed me to update my WhereIveBeen map in Facebook. And drink some wine, eat some beef, and get some sun. While I was gone, I see that Facebook...






December 26, 2007
Ed Kohler Redfin's new Real Estate Scientist service plans to crunch info and report on trends they see in the home listing data they deal with on a daily basis. One nugget that jumped out at me was the listing traffic benefits...






December 18, 2007
Ed Kohler I tend to prefer blogging over participating heavily in sites like MySpace, Facebook, or Twitter, but hadn't put much thought into why that is. Luckily, I no longer have to since Brian Clark from Copyblogger nailed it: Are You Someone’s...






December 15, 2007
Ed Kohler Anyone putting out a press release knows that picking a good title is critical. Whether you're trying to reach journalists with your news or go straight to consumers, you have to create a title that's worth clicking on. Without that,...






December 13, 2007
Ed Kohler The Weekly Standard has a lengthy article taking a look at the landscape of Google's plans to digitize the world's books. Not surprisingly they're facing resistance from some corners. In general, the approach Google is taking to book search is...






December 12, 2007
Ed Kohler The year isn't quite over yet, but I think we're far enough along to score the 2007 tech predictions I made back in January. A lot has happened in the last year on the web. More applications have moved to...






December 11, 2007
Ed Kohler Minneapolis gained big-city legitimacy today by joining the list of cities with Google Maps relatively new StreetView functionality. Map viewer now had the option to view their location of interest from a street map, aerial photos, or from a street...






Ed Kohler MySpace has become a target for identity thieves. Not that this is surprising, there is an added twist that takes it beyond what I've seen done on sites like PayPal or Ebay. For example, who hasn't received an email claiming...






December 10, 2007
Ed Kohler Why do we call people participating on our websites "users?" Aren't users drug addicts? Questions like this cames up in every panel I attended at Search Engine Strategies where social media was a topic of discussion. The point here is...