Intrusive Advertising Builds Negative Brand Awareness
I have a hard time understanding how it helps a brand to force intrusive web advertising that takes over one's browser upon prospective customers.
In the above case, I am a current Comcast customer, but I find myself wishing that I didn't give money to a company that forces me to hunt for a close button on their ads.
Do businesses benefit from advertising where viewer's first reaction is "this sucks" followed by "where's the close button?"
If this type of advertising could consistently be disabled with a click of the "esc" key, I might find it tolerable, but having to seek out the "Close X" button is infuriating.
PROBLEM: Those ads exist because of pay-per-click deals in which big advertising firms pay-out to almost any type of website with an audience. Those pop-ups you see are rogue web pages that can occur sporadically so the big firms struggle to detect it them.
SOLUTION: What those firms need to do is create better "spam scanners" to monitor their clients' websites. Otherwise, the only protection you have is a more generalized anti-virus from your browser or desktop.
There should be minimal standards set for advertising firms for "spam scanners" for all pay-per-click/referral programs. You can make a law that gives companies the right to not pay ad firms that allowed many of their clients to post intrusive ads and a complementary law that allows the ad firm to sue their clients for breaking that policy.
PROBLEM: Those ads exist because of pay-per-click deals in which big advertising firms pay-out to almost any type of website with an audience. Those pop-ups you see are rogue web pages that can occur sporadically so the big firms struggle to detect it them.
SOLUTION: What those firms need to do is create better "spam scanners" to monitor their clients' websites. Otherwise, the only protection you have is a more generalized anti-virus from your browser or desktop.
There could be regulation that calls for minimal standards set for advertising firms for "spam scanners" for all pay-per-click/referral programs. They can also make a law that gives companies the right to not pay ad firms that allowed many of their clients to post intrusive ads and a complementary law that allows the ad firm to sue their clients for breaking that policy.
1. Posted by: Chris Heath on January 26, 2008 3:32 AM:
I agree, I dont know whats wrong with these advertisers as I never subscribe to people that force their products on me.