Strange FaceBook Ad Targeting - Technology Evangelist

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Graeme Thickins on:
Strange FaceBook Ad Targeting
Ed Kohler on:
Strange FaceBook Ad Targeting
Aric McKeown on:
Strange FaceBook Ad Targeting
Aaron on:
Strange FaceBook Ad Targeting

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Strange FaceBook Ad Targeting

Can anyone tell me what happened here:

I'm 33 years old and I've included that information in my FaceBook profile. So, why am I see seeing this ad?

Is this a case of an advertiser setting up their campaign incorrectly?

Is FaceBook's advertising imprecise at fulfilling advertiser's demographic targeting requests?

Is this advertiser intentionally advertising to 33 year olds about a really cool new network for the 35+ crowd?

Listen to this article posted by Ed Kohler on February 7, 2008 10:55 AM | Permalink
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Comments

1. Posted by: Aaron on February 7, 2008 11:14 AM:

I just got an ad just now promoting meeting single men, so something's not right.

Every now and then I get ads in Turkish and Arabic too.

...but I did get ads that were properly targeted to me. I get Minnesota related stuff and I was bombarded by Barack Obama ads telling me the date and time to caucus in Minnesota.

2. Posted by: Aric McKeown on February 7, 2008 12:17 PM:

C'mon now. Obviously they're looking for some 33 year old studs to become play things for the 35+ crowd. I highly recommend you join their harem.

3. Posted by: Ed Kohler on February 7, 2008 1:58 PM:

Aric, I'm no boy toy.

Aaron, that's strange stuff. I hope they get that straightened out before advertisers and consumers lose confidence in the platform.

4. Posted by: Graeme Thickins on February 8, 2008 8:00 AM:

advertising on social networks has really been a total bust so far...
what the heck is wrong with these people?
kee-rist, it shouldn't be this hard...

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