Airline Seat Tray Advertising
When all else fails, just inundate your customers with advertising. That seems to be US Airways' theory based on the ads I was presented with when I lowered my seat tray on a recent flight.
Frankly, I don't have a problem with the advertising as long as I see a corresponding reduction in my fares.
Which I didn't see.
Which is the problem.
1. Posted by: Keith Gregory on July 16, 2008 9:07 AM:
Ed- your not going to see a reduction in air fares, but a slowing on the pace of increases on air fares.
Airlines lose money, and its crazy that they continue to operate as they do.
I agree, though, that rather than sell advertising on every possible surface, they ought to deal with the real problem - over capacity and not charging what it costs to fly someone somewhere.
The era of cheap air fares is over, and its not likely to come back.