Web Marketing Tip: Try Being Human
If you find yourself in a situation where you have to write an online bio . . . try being human.
If you're trying to decide whether it's a good idea to swap links with a casino site that's completely unrelated to your business . . .
If customers need to be able to find your address in order to visit your store or restaurant . . .
If you don't need a prospective customer's fax number, home phone number or blood type in order to start a relationship . . .
If you'd find it rude if someone walked into your cube and start playing music for no good reason . . .
If you think making your logo spin will convince people to do business with you . . .
. . . try being human.
1. Posted by: Ryan Carlson on August 5, 2008 9:34 AM:
I cannot agree more Ed - There is a certain level of Internet-Hygiene practices that people need to start putting into effect more often. I find that websites that try to hard to be clever are those that fail first. Clever works for a mass mailing or even a marketing piece. Websites should not be clever - they are a repository of information.
Ryan - Far from human.