Better Living Through Technology: a blog dedicated to emerging
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August 28, 2008
Ed Kohler Fifteen years ago, AOL was actually kind of cool. It provided email, shopping, entertainment, and chat applications through a slow internet connection to millions of people. But over time, the popularity waned as people realized they're better off bypassing AOL...






August 26, 2008
Ed Kohler John Battelle is a busy man, and he makes sure to get that across with occasional posts on why he hasn't been posting regularly on his blog. Here are my top-5 funniest posts from John from the past two months:...






August 25, 2008
Ed Kohler Twittter is all about positive reinforcement. They make people feel good by sending out new follower notications like the one below every time someone new signs up to follow your Tweets: That's cool, but I think it's also one of...






Ed Kohler Chris Brogan has a great post offering 50 Ideas on Using Twitter for Business that's worth a read. Chris has a lot of great ideas, but #29 on his list made my head tilt around 30 degrees and say, "huh?"...






August 24, 2008
Ed Kohler How many referrals do you get when you drop a link on Twitter? There at least three ways to track this: 1. Check your referral logs for referrals from Twitter.com. This will miss all the Twitter users who visit after...






August 23, 2008
Ed Kohler What makes for a good business Twitter account? Does it have to be all business all the time, or should it be a combination of business and personal messages in order to build personal relationships with followers? Shannon Paul seems...






August 22, 2008
Ed Kohler I had a chance to attend a Social Media Breakfast at Best Buy's corporate headquarters in Richfield, Minnesota this morning. The topics ranged from Twitter to, well, Twitter. There were some strong opinions expressed on how Twitter should be used....






August 21, 2008
Ed Kohler Am I the only one who runs into this problem online? I'm asked to enter a number into a form. In this case, I entered 20,000. I submit the form, and am told this: Since when is 20,000 not a...






August 20, 2008
Ed Kohler I get the impression the PR firms are currently in the middle on a painful transition from being broadcasters to conversationalists. By this, I mean that PR folks come across as being good at helping companies determine what their public...






August 19, 2008
Ed Kohler Just short of a year ago, I wrote about Xobni, a company that built a plugin for Outlook that helps you figure out where your email time is going. Trend data that helps you figure out who's filling your inbox...






August 18, 2008
Ed Kohler What happens when someone searches for your name? Do they find you? Do they find other people by the same name? There are obvious benefits to showing up when someone searches for you. Especially if the results on the page...






August 17, 2008
Ed Kohler The roundup. On the web, this takes the form of a blog post where the author links out to a batch of stories - generally on other sites - with quick summaries of why they're worth reading. They're powerful posts...






August 16, 2008
Ed Kohler Here are a few advanced searches that are incredibly valuable: 1. "quoting phrases" will search for the words within the quote in only that order. This is especially valuable when searching for people. 2. Searching within a site: site:technologyevangelist.com twitter...






August 14, 2008
Ed Kohler Google came out with a post the other day clarifying different types of clicks they don't charge advertisers for, when detected. They break down into two categories: fraudulent clicks and invalid ones. Frauduent clicks are generally defined as those there...






August 12, 2008
Ed Kohler After reading about Twitter's new limit on how many people you can follow, my immediate reaction was, "It sounds like people will have to create a rolling list of people they follow." Backing up, one problem with Twitter is every...






Ed Kohler Last week, I was on panel discussing the use of social networking sites for lawyers and mentioned that Facebook is most popular among recent college graduates. Taking that one step further, I ran the numbers on my high school's use...






August 9, 2008
Ed Kohler One thing Google Insights shows about humans (anthropologically) is that they're human (psychologically). For example, the above chart displays the popularity of searches for "Pregnancy Tests" on Google over the past 90 days. See a pattern there? 1. The...