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Google - Let Me Click on My Site's Ads
Ed Kohler

Google came out with a post the other day clarifying different types of clicks they don't charge advertisers for, when detected. They break down into two categories: fraudulent clicks and invalid ones. Frauduent clicks are generally defined as those there someone is motivated to click for financial gain while invalid ones are double clicks and other things of little value to the advertiser.

Below is Google's examples of fraudulent clicks (emphasis mine).

Inside AdSense: Defining invalid clicks and click fraud

Click fraud is a subset of invalid clicks that are generated with malicious or fraudulent intent -- in other words, clicks that are intended to drive up advertiser cost or publisher revenue artificially. Sources for these clicks include, but are not limited to:

- A publisher clicking on his own ads, or encouraging clicks on his ads
-Users or family members clicking to support the site / publisher
- Third-party programs with user incentives, such as paid-to-click services and click-exchanges
- Automated clicking tools, robots, or other deceptive software

What blows my mind is that Google - to this day - does not offer a way for publishers to identify themselves to Google in a way that would allow them to click on ads on their own site without being considered a fraud. For example, I write articles on this site, and I spend a decent amount of time looking at the site in order to view comments, so I see the ads from Google that I've embedded in the site. Since Google's ads are specifically targeted to the content I wrote, they often appear relevant to my interests. Yet clicking on them would be considered fraudulent by Google's definition.

What I'd like to see is a way to let Google know that I'd like to click on ads on my own site that appear relevant to me. Don't pay me for clicking on the ad. Decide for yourself my clicks are valuable enough to still charge the advertiser for a portion of the click. But don't criminalize my behavior.




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Comments

1. Posted by: Emily on August 14, 2008 10:32 PM:

That post "encouraged" me to look over at your ads, and then I clicked on one! Does that make me guilty of fraud too?




2. Posted by: Steve on August 15, 2008 3:56 AM:

If an ad on your site interests you, you only have to type the display url into your browser address field.




3. Posted by: Bashar on August 15, 2008 7:58 AM:

Yeah, that thing always bothered me. Sadly, this is their way of getting out of responsibility for tracking valid/invalid clicks, as otherwise it would be very difficult. As honestly, it makes perfect sense that when someone is posting ad on my site, driving me to his, that I get paid. I am a potential customer.

How to distinguish valid clicks is almost impossible, but as you mentioned, at least don't criminalize it. Dont pay me for it. I end up having to copy the ad link, paste it in new place, look for site domain, and take it alone into new tab. I.e, eventually advertiser is getting traffic for FREE, only with extra headache on my side.

Advertiser him self would like to see that go away.




4. Posted by: ryan l on August 15, 2008 10:11 AM:

Heyo...that never even occurred to me as a communication channel.

Targeting a site for the owner as the primary audience, the sites visitors being the secondary. Not the most efficient but if you have a high enough margin product, and your having trouble getting the persons attention..it might just be workable.




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