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How to Improve Twitter: Unfollow Notifications
Ed Kohler

Twittter is all about positive reinforcement. They make people feel good by sending out new follower notications like the one below every time someone new signs up to follow your Tweets:

New Twitter Follower Notification

That's cool, but I think it's also one of the things that causes Twitter abuse.

Why?

Because people only see the positive. They're offering carrots with no corresponding stick.

If people received an immediate notice everytime they LOST followers, they may use that feedback to increase the quality of their tweets over time.

Twitter today is all about self-esteem building rather than providing real, objective feedback on what others think of the tweets they send.

While there are certainly people who could care less about this, working under the mindset of, "I'll tweet about whatever I want and if people don't want to follow me, that's fine with me," there are also people who do care about their followers more than themselves. These are people who are interested in building large, valuable, audiences who would appreciate knowing when they're pissing people off with overly offensive tweets or burning out their followers with heavy tweet volumes. Unfollow notifications would provide this information.

And I'd also like to see someone figure out how to generate a list of MOST UNFOLLOWED Twitter users. This, to me, would be extremely valuable since other Twitter users could study those users to figure out how they've managed to churn through so many followers.




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Comments

1. Posted by: Recruiting Animal on September 2, 2008 3:00 PM:

I get your point but you want to be able to unsubscribe to a twit confidentially so you don't hurt his feelings. That's why it's a terrific thing that there is no notice.




2. Posted by: sigepjedi on September 2, 2008 7:24 PM:

Have you seen TweepleTwak.com? If not, I think this may be of interest to you.




3. Posted by: Ed Kohler on September 2, 2008 9:17 PM:

Interesting perspective, Recruiting Animal. Personally, I don't think I'm hurting people's feelings if I don't follow their Tweets. And I'm not hurting their feelings if I don't read their blogs. And I'm not hurting their feelings if I don't take a phone call from them 20 times a day.

It may be the spark of a conversation where you help them understand that you're busy, which is good. Or that you're interests are slightly different from their own.

sigepjedi, I'll check out TweepleTwak.




4. Posted by: Pete on September 21, 2008 6:07 PM:

I agree with Recruiting Animal -- I have, in the past, followed some people who are colleagues in my industry, without first reviewing their past tweets (or maybe they had just signed up and I follow them to encourage their use of Twitter). But a month later, when they have proceeded to post constant updates about their kids and social activities, and nothing business related, I just need to filter out the noise.

These are people I'm likely to run into at meetings and conferences, so I prefer to do that knowing it won't alert them to my disinterest in their lives. Some people wouldn't be bothered to have people un-follow them, but others might be a bit put off by it. And you don't always know who might be more sensitive to this than you would think.




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