Better Living Through Technology: a blog dedicated to emerging
technology trends in hardware, software, webware, marketing and beyond
 
 
 



« SEO for Google Reader | Main | Locking Business Travelers out of Power Outlets »

Yahoo Fails to Use Search History Data
Ed Kohler

Yahoo put out a rosy headline about their new data retention policy that limits the time they store data such as search logs, page views, and ad views, titled, "Yahoo! Sets New Industry Privacy Standard with Data Retention Policy."

Great spin, but I don't think that's really why they did what they did. My guess is that they did this because they couldn't figure out a way to create value based on user's extensive search histories. Or their returns diminished to the point of not being valuable.

I can't figure out how it wouldn't be valuable to keep a rolling 1-year of data. Wouldn't it be valuable to be able to look at someone's behavior during the same time a year before, such as the holiday shopping season, to determine what a person may be looking for?




TrackBack

TrackBack URL for this entry:
http://technologyevangelist.com/cgi-bin/mt-tb.fcgi/1532

Comments

1. Posted by: Pete Bishop on December 17, 2008 3:21 PM:

Since they have done a poor job of creating value from this information trail, I suppose it is possible that they are attempting to create an industry standard ceiling on the length of time that compliant, non-evil companies can store data as a shot across the bow of another company with which a deal had just fell through...




Post a comment

Required fields marked with: *
Name*:


Email Address*:


URL:
Remember personal info?

Comments*:

HTML Tags you can use in your posts:
<b>Bold</b> = Bold
<i>Italicized</i> = Italicized
<a href="http://www.othersite.com">Link to Other Site</a> = Link to Other Site


Please keep comments on-topic. Contact authors or other commenters
directly for off-topic conversations.

Notify me of future comments via e-mail



Technology Evangelist Digest - Free Newsletter
Sign up for the free Technology Evangelist Digest to receive daily updates, editorials, and practical advice on emerging technology trends in hardware, software, webware, marketing and beyond.

Technology Evangelist Digest will keep you up to date on the technology trends that will help make you more productive and efficient both in business and your personal life.

Let's face it: If you made it to this line, you must have found something valuable on this page, right? Think about how cool it would be to have something free and interesting to read every day from Technology Evangelist by signing up today.

1. Fill in your email below,
2. Then click on the confirmation email you receive.
3. That's it. Your first Technology Evangelist Digest will arrive within 24 hours.




Previous Entries:


Tag Cloud