Idea: Public Service Banner Advertising

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Patsy on:
Idea: Public Service Banner Advertising
Greg Buchner on:
Idea: Public Service Banner Advertising

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Here's an idea for online branding through banner ads.

Pretty much everyone using social networking sites like Facebook and MySpace is sick of ads for dating services, credit score analysis, and weight loss services. Those industries seems to be the only three that do anything with the vast supplies of remnant impressions available on sites these days.

So, here's the opportunity: Spend $1 million to buy up billions of ad impressions. I'm sure you could find impressions for less than $1 CPM, and probably under $0.50 CPM, so you may be able to get 2 billion+ ad impressions for $1 million.

Then, run ads that say, "You're seeing this instead of yet another dating ad thanks to ___ (insert brand here) ___.

That's the type of ad people will notice and talk about. It makes the world a slightly better place by breaking up the monotony of social network advertising, pokes fun at it, and associates your brand with both.

Listen to this article posted by Ed Kohler on January 24, 2009 1:06 PM | Permalink
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Comments

1. Posted by: Greg Buchner on January 24, 2009 6:24 PM:

Wait a minute...

Facebook has ads??

;-+

2. Posted by: Patsy on January 25, 2009 11:09 AM:

Well I AM one of those dating sites advertising in those places. After all it is a social networking site and where better to advertise to a targeted group. Everyone has Facebook, and I like how I can choose my audience. I am getting a great response because there IS an audience there that are looking to find partners. The mega dating companies have taken over MSN, Yahoo etc which has has made it very expensive to advertise in other places. So why not pick up the "remnant impressions as you call them. I have been in this business for 10 years and only because I have been realistic with my advertising budget and very selective in where I do advertise.
Patsy Copus
CEO
Singles Canada

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