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February 28, 2009
Ed Kohler Rocky Mountain News' final publisher, John Temple, broke down the challenges the newspaper was dealing with before finally closing its doors yesterday. 1. Even with subscription costs below national averages, they couldn't retain subscribers. 2. Advertisers kept leaving. Especially in...






February 25, 2009
Ed Kohler Taylor Pratt at Marketing Pilgrim wrote about a study from e-consultancy that showed online retailers out-ranking offline retail for customer satisfaction. This may come as a surprise for many, but here's why I think it makes sense. In the offline...






February 20, 2009
Ed Kohler Dapper.net has rolled out what I believe will be the start of a huge new trend in online advertising: Dynamically created ads based on RSS feeds (aka A Dapper Campaign). I believe this to be true because I've been experimenting...






February 15, 2009
Ed Kohler Dave Williams runs a get rich quick using Google scheme at a site called Dave Gets Green where he sells some sort of secret something or other. It's hard to tell for sure. Regardless, here's a little trick Dave Williams...






February 14, 2009
Ed Kohler CitySearch appears to be unique in their ability to review restaurants that don't actually exist. Maintaining a national restaurant directory must be no easy task considering how many restaurants open and close every year in the United States. The churn...






February 7, 2009
Ed Kohler Social Media Consultant, Matthew Chamberlin @mchamberlin sent out a tweet yesterday that piqued my interest. In it, he scolds Senator Claire McCaskill about her use of Twitter on behalf of the Twitterverse: As @mchamberlain pointed out, Sen. McCaskill (@clairecmc) had...






February 3, 2009
Ed Kohler There are many reasons why a site can't be entirely mobile friendly, but it sure would be nice if sites were at least partially mobile. For example, here's what the Baby Bjorn website looks like from my Treo: In order...






February 1, 2009
Ed Kohler If I had to choose one theme of Twitter messages as my least favorite, it would be messages that provide no context to me as a reader. They're generally messages that are relevant to the sender and only one of...








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