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February 20, 2009
Dapper.net has rolled out what I believe will be the start of a huge new trend in online advertising: Dynamically created ads based on RSS feeds (aka A Dapper Campaign). I believe this to be true because I've been experimenting...
February 15, 2009
Dave Williams runs a get rich quick using Google scheme at a site called Dave Gets Green where he sells some sort of secret something or other. It's hard to tell for sure. Regardless, here's a little trick Dave Williams...
January 24, 2009
Here's an idea for online branding through banner ads. Pretty much everyone using social networking sites like Facebook and MySpace is sick of ads for dating services, credit score analysis, and weight loss services. Those industries seems to be the...
January 21, 2009
Google's getting out of the newspaper advertising business. Many of you probably didn't know Google was ever in this business, which is probably because they weren't seeing much success with it so never ramped it up. My theory on why...
November 25, 2008
Did you get to play the stock market game when you were in school? If so, you probably learned something about how to analyze companies, pick stocks, and balance a portfolio. But I'm willing to bet that you would have...
November 16, 2008
When people first come online, they seem to bring some of their offline behaviors with them. For example, if they want to look up a business, they might turn to the online yellow pages for information. However, as the above...
November 11, 2008
The following quote found within a Wall Street Journal article on Facebook advertising really jumped out at me: "I haven't heard of anyone purchasing something off an ad on Facebook," says Angie Tulgetske, vice president of RE/MAX Preferred Choice Properties,...
October 8, 2008
When consulting with businesses on where they should allocate their ad dollars today, my most common response is, "Start online, measure everything, and spend as much online as you can justify. Then look at other options." It sounds like Wine...
September 22, 2008
Google's policy against clicking AdSense ads on your own website continues to annoy me. This time, it was a post on the Inside AdSense blog that drew my ire: However, we strongly advise against using your own AdSense for search...
September 21, 2008
Being a opportunistic lawyer has never been easier, than to the web, as Kevin O'Keefe points out on his law blog. One used to have to actually hang out at the emergency room to find injured clients. Now you can...
June 29, 2008
One thing I've learned this weekend while traveling: If a hotel reservation agent asks you how you found their property, don't say, "I found you on Google Maps Mobile on my phone." They don't have a checkbox for that. Which...
June 19, 2008
Google AdSense is a remarkably powerful ad platform for websites that happen to write about topics that have high value ads. For example, tech, travel, legal, and personal finance sites tend to connect with high cost per click ads. The...
April 1, 2008
Jules Kivell brings up a good point about digital legacies: what happens to your online persona when you die? Digital Ghosts Remain When Folks Pass Away Do *you* know all of your on-line accounts? Your Linked-In, Flickr, eBay, iTunes, online...
January 25, 2008
I have a hard time understanding how it helps a brand to force intrusive web advertising that takes over one's browser upon prospective customers. In the above case, I am a current Comcast customer, but I find myself wishing...
December 7, 2007
Who is Forbes' target market for the lists they create online in slide show formats? Last night, I noticed a headline on Yahoo's homepage about a list of richest sports team owners. I thought it would be fun to click...
October 22, 2007
The NY Times has an article looking at the challenges faced by publishers and advertisers trying to determine web site traffic for advertising purposes. As it stands today, many large ad buyers are relying on services like Nielsen to determine...
October 11, 2007
Back when Overture was an independent company (2002-ish), and before that went by the name Goto.com, the company lived and died based on syndication partnerships. AOL was one of their huge deals. Since they were basically the only game in...
October 3, 2007
Google's TV advertising division was well represented at this week's Electronic Retailing Association conference in Las Vegas. This is a summary of a presentation given by Google's Matt Derella. Google has been in the process of rolling out a TV...
September 12, 2007
Anne Zelenka over at Web Worker Daily raises some interesting points about how the web would change if everyone installed ad blocking software in their browsers. Here analysis looks at how this would effect content publishers and consumers of published...
August 25, 2007
Jordan McCollum from Marketing Pilgrim breaks down the results of two recent online advertising studies that showed web visitors becoming more blind to online advertisements. An eye-tracking study by usability guru, Jakob Nielsen included this image reinforcing how hard it...
August 18, 2007
I've been trying to figure out why newspapers don't make more money online, and think I stumbled across one reason that's so obvious I previously overlooked it. It's summarized well in one sentence on the Minneapolis StarTribune's advertising information page:...
August 16, 2007
Bruce Nussbaum made a great point in a post about big ad agencies steering big businesses toward technically interesting sites that may be a bit too far ahead of the customers to warrant serious marketing efforts today. Things like Second...
August 14, 2007
I mentioned earlier this week that hyperlocal has more to do with advertising than content but didn't really explain how this can be accomplished. Luckily for me, Chris Silver Smith penned a post over at Search Engine Land that covered...
June 16, 2007
Google, I know you're doing pretty well right now, but I thought I'd let you in on a little tip that may help you increase your earnings by one millionth of 1%: If I click the back button, give me...
May 4, 2007
Relevancy is the key to getting people to click on ads, so it only makes sense for ad serving services, like Google AdWords, to use any data they can get their hands on to improve the relevancy of the ads...
April 5, 2007
The BBC reported last week that ad spending online has finally overtaken newspaper advertising in the UK: Web ad spend overtakes newspapers Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and...
March 19, 2007
PaidContent mentioned a WSJ report that Google's not making Comcast enough money from the search traffic on Comcast properties: Comcast Unhappy With Google On Search Deal; Talking To MSN; Other Ad Inventory Talks "Comcast thinks it should get a larger...
January 1, 2007
Page views have long been the metric of choice for measuring the ad potential of web sites. It's not hard to understand that with every page view comes a group of ads, so the more pages you serve, the more...
December 17, 2006
Red Herring has reported on a comScore report stating that Fox Interactive, largely through Myspace, has surpassed Yahoo as the top dog for monthly page views: Fox Interactive Media’s total U.S. page views increased to 39.5 million from 38.7 million...
November 8, 2006
I was sitting at home a couple nights ago watching television with my new Series 3 HD TiVo recorder. Unfortunately the wife was watching Desperate Housewives live so there was no ability to fast forward through commercials. I was sitting next to her working on my MacBook, not really paying attention when all of a sudden the 5.1 surround kicked in.
October 10, 2006
The Feedburner Ad Network supplies some of the advertisements you see on TechnologyEvangelist.com and in our site's RSS feed. We have been using this program for a little over a month, and have been very satisfied with the results to...
October 7, 2006
Imagine if I overheard Ben talking about needing a new iPod, then interrupted and asked him if he wanted to know more about iPods. When he said, "Yes," I would then throw ads from Best Buy, Microcenter, and Circuit City...
September 21, 2006
Rohit Bhargava brought up a very interesting point about why the NFL is able to generate bucket loads of advertising dollars from a game consisting of four fifteen minute quarters: 5 Reasons the NFL is the Dominant Sports Brand in...
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