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Main
June 29, 2008
One thing I've learned this weekend while traveling: If a hotel reservation agent asks you how you found their property, don't say, "I found you on Google Maps Mobile on my phone." They don't have a checkbox for that. Which...
June 19, 2008
Google AdSense is a remarkably powerful ad platform for websites that happen to write about topics that have high value ads. For example, tech, travel, legal, and personal finance sites tend to connect with high cost per click ads. The...
April 1, 2008
Jules Kivell brings up a good point about digital legacies: what happens to your online persona when you die? Digital Ghosts Remain When Folks Pass Away Do *you* know all of your on-line accounts? Your Linked-In, Flickr, eBay, iTunes, online...
January 25, 2008
I have a hard time understanding how it helps a brand to force intrusive web advertising that takes over one's browser upon prospective customers. In the above case, I am a current Comcast customer, but I find myself wishing...
December 7, 2007
Who is Forbes' target market for the lists they create online in slide show formats? Last night, I noticed a headline on Yahoo's homepage about a list of richest sports team owners. I thought it would be fun to click...
October 22, 2007
The NY Times has an article looking at the challenges faced by publishers and advertisers trying to determine web site traffic for advertising purposes. As it stands today, many large ad buyers are relying on services like Nielsen to determine...
October 11, 2007
Back when Overture was an independent company (2002-ish), and before that went by the name Goto.com, the company lived and died based on syndication partnerships. AOL was one of their huge deals. Since they were basically the only game in...
October 3, 2007
Google's TV advertising division was well represented at this week's Electronic Retailing Association conference in Las Vegas. This is a summary of a presentation given by Google's Matt Derella. Google has been in the process of rolling out a TV...
September 12, 2007
Anne Zelenka over at Web Worker Daily raises some interesting points about how the web would change if everyone installed ad blocking software in their browsers. Here analysis looks at how this would effect content publishers and consumers of published...
August 25, 2007
Jordan McCollum from Marketing Pilgrim breaks down the results of two recent online advertising studies that showed web visitors becoming more blind to online advertisements. An eye-tracking study by usability guru, Jakob Nielsen included this image reinforcing how hard it...
August 18, 2007
I've been trying to figure out why newspapers don't make more money online, and think I stumbled across one reason that's so obvious I previously overlooked it. It's summarized well in one sentence on the Minneapolis StarTribune's advertising information page:...
August 16, 2007
Bruce Nussbaum made a great point in a post about big ad agencies steering big businesses toward technically interesting sites that may be a bit too far ahead of the customers to warrant serious marketing efforts today. Things like Second...
August 14, 2007
I mentioned earlier this week that hyperlocal has more to do with advertising than content but didn't really explain how this can be accomplished. Luckily for me, Chris Silver Smith penned a post over at Search Engine Land that covered...
June 16, 2007
Google, I know you're doing pretty well right now, but I thought I'd let you in on a little tip that may help you increase your earnings by one millionth of 1%: If I click the back button, give me...
May 4, 2007
Relevancy is the key to getting people to click on ads, so it only makes sense for ad serving services, like Google AdWords, to use any data they can get their hands on to improve the relevancy of the ads...
April 5, 2007
The BBC reported last week that ad spending online has finally overtaken newspaper advertising in the UK: Web ad spend overtakes newspapers Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and...
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