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December 3, 2007
Northwestern University Professor (Emeritus-in-Service) in Integrated Marketing Communications, Don E. Schultz provided some interesting perspectives on the disconnect between search marketers and traditional marketing professionals in a keynote at the end of Monday's Search Engine Strategies presentations. Dr. Schultz explained...
December 9, 2006
I was at Yahoo! HQ earlier this week and noticed that the sprinkler heads are purple: It turns out that a LOT of stuff is purple at Yahoo, including a cow at the reception desk. While purple is apparently a...
June 25, 2006
I spent last week on vacation with my wife in and around Vancouver, BC, where I picked up on a branding value from a new perspective. Generally, my wife and I prefer shopping with local merchants, checking out local restaurants, and basically experiencing what's unique about an area whether it's Vancouver or our own town of Minneapolis. However, we spent a fair amount of time visiting two large chains on an almost daily basis during our vacation: Petro Canada and Starbucks.
February 11, 2006
This week marked the end of Rocketboom's Ebay auction for a week's worth of end-roll advertising. The auction started at $500 on January 30th, climbed to $7,500 within two days, stalled at $14,999.99 on February 2nd for six days, then spiked near the auction end to close at a whopping $40,000.
January 8, 2006
Day 3 of CES, and we're starting to feel the pain, but it's so exciting we just can't stop. In this report we bring you Sling Box, the new dual core Toshiba laptop, and Google in all their Googleness. Tomorrow...
December 26, 2005
While vacationing in Hawaii over the holidays, I have been struck by three prominent branding trends here in Honolulu.
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