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November 11, 2008
The following quote found within a Wall Street Journal article on Facebook advertising really jumped out at me: "I haven't heard of anyone purchasing something off an ad on Facebook," says Angie Tulgetske, vice president of RE/MAX Preferred Choice Properties,...
November 7, 2008
In real estate, some of the easiest business to win is generally from your own network: your family, your friends, and friends of theirs. After that, you're generally prospecting against other agents who have their own networks, so you're essentially...
October 24, 2008
Real Estate Agents are in an interesting breed of business where there is often a large crossover between business and personal relationships. Because of this, tapping into the power of social networking sites such as Facebook and Twitter can be...
August 12, 2008
Last week, I was on panel discussing the use of social networking sites for lawyers and mentioned that Facebook is most popular among recent college graduates. Taking that one step further, I ran the numbers on my high school's use...
June 16, 2008
Back on April 1st, I decided to "unfriend" Facebook friends of mine who didn't use their real names or include a photo of themselves with their profiles. One of my Facebook friends I unfriended (only in the world of Facebook)...
April 18, 2008
Facebook's new Lexicon feature (free Facebook membership required) graphs the popularity of terms used by Facebook members over time. For example, a search for the term "hangover" shows an unsurprising spike on January 1st: Looks like there is a recurring...
April 11, 2008
Facebook, for those who haven't signed up yet, may seem like a childish networking site where people waste time doing stupid stuff. If that's what you believe, this video should help reinforce your notions:...
March 31, 2008
One of the things that separates Facebook from the zillions of other social networking sites on the web today is the honesty. Not that everyone is completely honest in their personal profiles, but at least they use their real names...
March 20, 2008
Have you ever noticed that everyone looks good on Facebook? Is it just me, or do people on Facebook look better than the people on a typical dating site? My theory is that people look better on Facebook because they're...
March 2, 2008
Scrabulous, as the New York Times reported this weekend, is spreading like wildfire within Facebook. People who were logging into their Facebook accounts once a week are suddenly keeping a tab open all day so they can check to see...
February 7, 2008
Can anyone tell me what happened here: I'm 33 years old and I've included that information in my FaceBook profile. So, why am I see seeing this ad? Is this a case of an advertiser setting up their campaign incorrectly?...
December 27, 2007
I recently got back from a trip to Argentina and Uruguay which allowed me to update my WhereIveBeen map in Facebook. And drink some wine, eat some beef, and get some sun. While I was gone, I see that Facebook...
November 12, 2007
Marty Weintraub from aimClear Search Marketing Blog has become fed up with the mundane noticed some of his casual friends are pumping into Facebook, and he's not going to take it anymore. The challenge is, he still want to be...
November 7, 2007
Why does Facebook convert profile email addresses to images from text? I noticed this while visiting a friend's profile where I realized he, sadly, changed his email address when he changed ISPs (dude, seriously, stop using email addresses tied to...
October 25, 2007
I have been testing out the FriendCSV application mentioned on TechCrunch yesterday. FriendCSV allows you to download a .csv file with some - but not all - of your Facebook friend's contact information. One thing I found interesting was the...
September 17, 2007
Should social networking sites make it easy to import updates from other social networking sites? Yes and no. On the Yes side, it makes it easy to consolidate one's social network updates from your blog, Facebook, Twitter, Pownce, etc. On...
September 16, 2007
Read/Write Web has a great writeup about the NY Times' new Facebook application. Josh Catone points out that it's better than some other newspaper based applications in that it acts as a tool that drives people back to the...
September 5, 2007
Facebook seems to be getting around to taking a play from MySpace.com's play book by opening up their user's profiles to search engines like Google. Arguably, this isn't new news, since we wrote about it here back in May, but...
August 26, 2007
Blogging can be a powerful marketing tool for businesses with interesting stories to tell. I believe this is especially true in businesses where building a personal relationship with propsects or showcasing one's expertise has the potential to translate into sales....
August 17, 2007
It's great to hear that the Where I've Been application on Facebook has been acquired by TripAdvisor.com. UPDATE: they have not been acquired. Biggest Facebook App Acquisition Yet: TripAdvisor Acquires Where I've Been for Reported $3 Million Just two months...
July 25, 2007
VentureBeat has an interesting story explaining that some companies are seeing a spike in traffic to their sites due to their integration of their applications with the Facebook platform. For example, HotOrNot.com offers a Facebook interface for their site: Surprise:...
July 21, 2007
Jules at floobergeist raises an interesting question about whether Facebook could lead to the end of class reunions. If you're continually in touch with your old classmates and up to date on their lives, what's to be gained from a...
July 19, 2007
I'm starting to see a two cases of Facebook spam that Facebook will need to address. This seems critical to me, since a very similar issue is one of the things that's led me grow to hate MySpace over time....
June 26, 2007
After finishing dinner tonight, I hopped on Facebook. I could have just as easily watched some TV shows - on my computer, since I don't have one of those clunky wall units - but I found myself catching up with...
May 26, 2007
David Dalka raised an interesting point about Facebook's apparent policy change to open up public profiles for search engine indexing: Facebook Spamming Your Identity To Drive Their Traffic The other day I was highly surprised to learn that my Facebook...
April 28, 2007
Facebook recently announced a few changes to their status update system that closely replicate Twitter's offering: Your friends' three most recent updates on the home page A brand new page to see all your friends' updates at once An RSS...
January 19, 2007
Last April, I posed the question, "Will MySpace Kill Classmates.com?" on Technology Evangelist, and included the following comment: "While Classmates has filled an interesting niche for years, it looks like MySpace's fast growing - and potentially larger already - network...
January 6, 2007
Ben was ready to roll on January 1st with his technology predictions for 2007. Me? I needed a few days to figure things out. But this leaves me with only 360 days for things to come true. We'll have to...
January 4, 2007
I'm a Facebook user, but I'm not the kind of user who goes through withdrawal symptoms if I haven't checked my wall in the past few hours. In fact, I can go days or weeks without logging in. Yes at...
October 17, 2006
AdWeek is reporting on a Nielsen/NetRatings study showing a drop in traffic to social network sites this September.: "Visitors to social network heavyweight MySpace dropped to 47.2 million in September from 49.2 million in August, a 4 percent decline, per...
September 7, 2006
Reuters is reporting that Facebook users are disturbed by new tracking features built into the site making it easier for users to keep up to date on their friend's profile changes: Web social site Facebook hit by privacy protests -...
September 1, 2006
YouTube has added a new "Colleges on YouTube" feature making it easier for students to share video content based on their school affiliation using the popular video service. FaceBook is the largest player in college social networking today, but could...
August 26, 2006
Less than a month ago, I mentioned that Technorati had switched from Google Adwords to Yahoo Search Marketing as their ad server of choice on search results pages. At the time, the ads looked like this: And now they look...
August 23, 2006
It turns out that Google doesn't own the advertising rights to the entire social networking world: Microsoft and Facebook in Web ad deal Facebook and Microsoft Corp on Wednesday said the world's largest software maker will become the exclusive provider...
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