& Technology Evangelist : Archives
 

Better Living Through Technology: a blog dedicated to emerging
technology trends in hardware, software, webware, marketing and beyond
 
 
 

Main

January 19, 2009
Ed Kohler Google is in the process of rolling out a new feature called "Preferred Sites" that lets web users customize their search results by proactively telling Google that they consider certain websites valuable. Assuming this takes off - or even if...





September 22, 2008
Ed Kohler Google's policy against clicking AdSense ads on your own website continues to annoy me. This time, it was a post on the Inside AdSense blog that drew my ire: However, we strongly advise against using your own AdSense for search...





September 9, 2008
Ed Kohler Google announced yesterday that that made a change to how long they'll associate a search with an IP address in order to better protect user's privacy: Another step to protect user privacy We'll anonymize IP addresses on our server logs...





August 18, 2008
Ed Kohler What happens when someone searches for your name? Do they find you? Do they find other people by the same name? There are obvious benefits to showing up when someone searches for you. Especially if the results on the page...





August 16, 2008
Ed Kohler Here are a few advanced searches that are incredibly valuable: 1. "quoting phrases" will search for the words within the quote in only that order. This is especially valuable when searching for people. 2. Searching within a site: site:technologyevangelist.com twitter...





August 14, 2008
Ed Kohler Google came out with a post the other day clarifying different types of clicks they don't charge advertisers for, when detected. They break down into two categories: fraudulent clicks and invalid ones. Frauduent clicks are generally defined as those there...





July 16, 2008
Ed Kohler According to TechDirt, Google is being sued by a lawyer who claims Google has been practicing "fraud, business code violations, and unjust enrichment" because he didn't get any leads out of $136.11 he spent on pay per click advertising. His...





July 10, 2008
Ed Kohler I've become a big fan of Google Spreadsheets over the past few months for a number of reasons. The primary being the ability to collaboratively work on a single spreadsheet simultaneously from more than one location. That's a powerful feature...





June 3, 2008
Ed Kohler Don't try this at home. I bumped up my Google Reader subscriptions last night from around 350 to 7570 for a work project. Fortunately, the blogs are very low volume so the increase in blog consumption wouldn't be that significant....





May 9, 2008
Benjamin J. Higginbotham As a videocaster I try to keep up on the latest and greatest video players out there. From YouTube to Blip.tv to Revver to Google Video and many, many, many others. It seems that time and time again I end...





March 14, 2008
Ed Kohler I just wrapped up a speaking tour where I created all of my presentations using Google's new web based presentations application. This is a look at how that worked. As a preface, the presentations I created were screen show heavy...





February 11, 2008
Ed Kohler Is the world ready for resume revision histories? Imagine using Google Docs to write your resume. It's not a bad choice since you don't have to worry about losing it in a hard drive crash. Just login to your Google...





February 6, 2008
Ed Kohler Steve Borsch pointed out on Twitter that it's amazing what you can find on the web using the "filetype:" command on Google. If you haven't tried this before, try typing the following line into a Google search box: ://www.flickr.com/photos/edkohler/2247423246/" title="filetype:ppt...





December 13, 2007
Ed Kohler The Weekly Standard has a lengthy article taking a look at the landscape of Google's plans to digitize the world's books. Not surprisingly they're facing resistance from some corners. In general, the approach Google is taking to book search is...





December 11, 2007
Ed Kohler Minneapolis gained big-city legitimacy today by joining the list of cities with Google Maps relatively new StreetView functionality. Map viewer now had the option to view their location of interest from a street map, aerial photos, or from a street...





November 30, 2007
Ed Kohler Where does a person need to click on an ad to generate a click? On the ad, of course! Er, maybe? This is a question Google has been experimenting with lately, by making changes to their AdSense ad units. As...





November 4, 2007
Ed Kohler FeedBurner stats across the web took a nose dive today. For example, this site dropped from around 2700 to 1665 subscribers overnight. Zoli Erdos did some digging and got to the bottom of it. For some reason, subscriber counts from...





October 25, 2007
Benjamin J. Higginbotham I know everyone seems to think that Google is going to start eating into Microsoft Office, but I think it's going to be consuming the sales of Microsoft's flagship communications product first: Microsoft Exchange. Google recently released IMAP support...





Ed Kohler Google has finally gotten around to adding a comments subscription option to Blogger powered blogs. It has a few limitations, but is a welcome improvement over nothing at all. The limitations: 1. It looks like you have to have a...





October 18, 2007
Ed Kohler Apparently, I've been using Google too much. How much? So much that Google thinks I'm sending "automated requests from a computer virus or spyware application." I know I use Google a lot, but this much? Google offers two links in...





October 11, 2007
Ed Kohler Back when Overture was an independent company (2002-ish), and before that went by the name Goto.com, the company lived and died based on syndication partnerships. AOL was one of their huge deals. Since they were basically the only game in...





October 3, 2007
Ed Kohler Google's TV advertising division was well represented at this week's Electronic Retailing Association conference in Las Vegas. This is a summary of a presentation given by Google's Matt Derella. Google has been in the process of rolling out a TV...





September 18, 2007
Ed Kohler The creative folks at CommonCraft.com have come up with a great explanation of the benefits of using web based document systems like Google Docs, Spreadsheets, and (as of today) Presentations. They've focused on the collaborative benefit. While Google Docs are...





Ed Kohler In April 2006, I theorized that the columnists at the NY Times would push the Times drop the paid version because Select was hurting both the influence and secondary sales of columnist's book sales and speaking rates. While I'm still...





September 9, 2007
Ed Kohler Using consistent naming conventions isn't always easy. Especially when you're creating functionality that's new in the marketplace. One example of this comes from Google, who seems to be trying to figure out the best way to explain hiding files within...





September 3, 2007
Ed Kohler Bex Huff has written a fascinating review of a book by Eric Beinhocker called Origin of Wealth that takes a look at how economies work and how wealth is created. Huff, being a techie, latches on to the concept of...





July 19, 2007
Ed Kohler This afternoon is turning out to be a rough one for Google. First, they reported less than expected earnings that sent the stock price dropping $40 as of this writing. Then NetApplication's monthly newsletter shipped with news that Yahoo has...





July 3, 2007
Ed Kohler Google launched a new official communications blog for Gmail at: http://gmailblog.blogspot.com/ The first post went live this morning with a welcome message, so there is not much to look at yet, but if it follows the path of other official...





June 22, 2007
Ed Kohler Is it a bad sign when John Battelle, the man who wrote the book on Google, the man who received unprecedented access to all things Google while writing his book, is now saying that he may have reached his, "Google...





June 17, 2007
Ed Kohler There has been a bit of a dust-up in the world of online privacy following the release of a report that smacked Google for not doing enough to protect the privacy of their users. While the report seems to have...





June 16, 2007
Ed Kohler Google, I know you're doing pretty well right now, but I thought I'd let you in on a little tip that may help you increase your earnings by one millionth of 1%: If I click the back button, give me...





June 12, 2007
Ed Kohler The following question was posed to me earlier today: "Is Google making a big recruiting push in Minneapolis?" That's an interesting question considering that Google doesn't have a Minneapolis office . . . yet. This isn't based on an isolated...





May 30, 2007
Ed Kohler Google announced the launch of a new way to customize your Google Maps at Where 2.0 called Mapplets. Mapplets allow you to personalize your Google Maps experience by overlaying data that is of interest to you. That could be anything...





May 9, 2007
Ed Kohler Google Analytics has come out with their first major refresh, integrating much of the functionality and interface features of MeasureMap, a previous acquisition, into the program. Avinash Kaushik has a quick summary of what to look for in the changes:...





May 4, 2007
Ed Kohler Relevancy is the key to getting people to click on ads, so it only makes sense for ad serving services, like Google AdWords, to use any data they can get their hands on to improve the relevancy of the ads...





April 18, 2007
Ed Kohler Among the applications Google has integrated into their web based Office suite, a presentation application may be the most valuable: Google buys PowerPoint editor Tonic's TonicPoint tools allow you to open a PowerPoint presentation with your web browser, edit it,...





April 12, 2007
Ed Kohler Yesterday's post on the AdSense click through rates of Digg users drew some interesting comments, including this one from Haf, where he points out that Digg's founder, Kevin Rose, is the second largest AdSense money maker: Hang on a sec:...





April 11, 2007
Ed Kohler If I was Google, this is something that would scare the crap out of me: Digg users don't click ads. The first graph below shows the page views by day of a site I track which received two trips to...





April 6, 2007
Ed Kohler Add this number to your phone with the contact name Google 411: 800-466-4411 (aka 800-GOOG-411) Now, give it a call. Find out more about it here. via Steve Rubel on Twitter....





April 1, 2007
Ed Kohler The folks over at mad4mobilephones have posted an interesting look at a Google Phone patent that suggests Google could use a phone's location to determine relevant search results for the phone user. This could allow users to search for general...





Robert X. Cringely There is a long tradition of April Fools gags in Silicon Valley, especially at Sun Microsystems, where engineers variously built a putting green (with real grass!) in founder Scott McNealy's office one year and another year McNealy unlocked his...





March 19, 2007
Ed Kohler PaidContent mentioned a WSJ report that Google's not making Comcast enough money from the search traffic on Comcast properties: Comcast Unhappy With Google On Search Deal; Talking To MSN; Other Ad Inventory Talks "Comcast thinks it should get a larger...





February 24, 2007
Robert X. Cringely Google, this past week, announced its Google Apps Premier Edition, a web-based competitor to Microsoft Office priced at $50 per year with 10 gigabytes of online storage and a 99.9 percent uptime guarantee.  For many organizations (here's a list...





February 11, 2007
Ed Kohler Back in October, I wrote that Bloglines Still Beats Google Reader Today. It's time to update that statement. I've now made the switch to Google Reader. Google Reader has gotten better in terms of speed and interface. Some of my...





January 23, 2007
Ed Kohler The folks running the Hitwise blog continues to crank out interesting peeks into the data they collect. This time, LeeAnn Prescott takes a look at the market share of RSS feed aggregators, including Bloglines, Rojo, Newsgator, Netvibes and Google Reader:...





January 20, 2007
Ed Kohler I noticed in our web stats that visitors are asking whether pinging a blog will increase inbound links. Here's the short answer: Pinging your blog does not increase the number of inbound links your site receives. And here's the long-winded...





January 6, 2007
Ed Kohler Ben was ready to roll on January 1st with his technology predictions for 2007. Me? I needed a few days to figure things out. But this leaves me with only 360 days for things to come true. We'll have to...





December 28, 2006
Ed Kohler MarketWatch reported on the 18th that Google was running into some issues related to ad inventory with their new radio offering: Google Inc.'s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google...





December 17, 2006
Ed Kohler Red Herring has reported on a comScore report stating that Fox Interactive, largely through Myspace, has surpassed Yahoo as the top dog for monthly page views: Fox Interactive Media’s total U.S. page views increased to 39.5 million from 38.7 million...





December 15, 2006
Ed Kohler Robert Cringely's column this week offered some interesting thoughts on whether Google, through their purchase of YouTube, has won the online video battle : But the very success of YouTube strongly suggests that there won't be another YouTube, simply because...





December 11, 2006
Ed Kohler Google's Dodgeball.com has finally launched a mobile version of their mobile networking site. I'm a big fan of the Dodgeball service, but have been frustrated with the lack of a mobile interface since day one since the basic interface is...





December 8, 2006
Benjamin J. Higginbotham Not that long ago I wrote an article about syncing a Treo to iCal to gCal and back again. This process required a lot of steps and a $99.00 yearly subscription to .Mac. While it worked, a more elegant...





November 15, 2006
Ed Kohler Resources cited during the Metro Brokers Technology Seminar Technology Evangelist Treo 700 Phones Treonauts Blog Fujitsu Fujitsu T-4215 Tabnote Computers Fujitsu S500 Scanners Pricegrabber Google Google Docs Google AdWords Gmail iTunes Skype Garmin Nuvi Kodak v705 Camera Bloglines Sprint...





Ed Kohler I recently started having a nagging problem with FireFox on my Macbook Pro where FireFox would randomly freeze and serve up the spinning beach ball of death. I could force quit out of it and generally start back up where...





November 8, 2006
Ed Kohler Reuters, via CNET, has published an interesting article about Google's latest moves into radio advertising. Google bought DMarc Broadcasting back in January, but hasn't integrated the radio ad service into their ad console to date although it sounds like they're...





November 7, 2006
Ed Kohler Today is Election Day in the United States, so I thought it would be a fitting day to take a look at where we'll be sending our elected officials to: Washington, DC. Or more precisely, the US Capitol. That's what...





November 1, 2006
Ed Kohler Top Blog Posts for October How Blogs Hurt Google News Google Rebrands Writely to Launch Docs & Spreadsheets How .Mac saved my computer Why Would WalMart Need a Fake Blog to Communicate with RV Travelers? A Few Perspectives on Internet...





October 31, 2006
Ed Kohler Steve Rubel points out that Google has acquired JotSpot. Google continues to roll on with another acquisition. It just gobbled up JotSpot. And now the wiki service will be free and integrated with the rest of Google's suite of web-based...





Ed Kohler CNET is reporting that Google has started cutting revenue sharing deals with video content creators: The search company has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of "The...





October 23, 2006
Ed Kohler Steve Rubel notes that Google has added a blog search to their Google News tab. "Google has made a small, but important change to Google News. On the top right hand part of the page next to the Archive Search...





October 22, 2006
Ed Kohler Chris Mesinna provides a rant about how Google is evil and their integration of Dodgeball with Google Accounts is the latest sign of their evilness. "Don?¢‚Ǩ‚Ñ¢t say I didn?¢‚Ǩ‚Ñ¢t warn you, but now when you try to log into your...





October 20, 2006
Ed Kohler Dodgeball.com made their first public changes in a long time yesterday when they - well, Google - integrated the service with Google accounts. They also changed the logged-in homepage from the quickly irrelevant introductory Flash animation to a status update...





Ed Kohler Are you this bad of a speller? Do you type messages on blogs, click the ABC Check button on the Google Toolbar to turn the questionably spelled terms red, then click "Add to Dictionary" after Google's told you a term...





October 18, 2006
Ed Kohler "That's where they got that Picasso." -Jake Blues - The Blues Brothers Jake Blues' proved to be more than your average convict musician with his comment about the artwork in Richard J. Daley Plaza. He was referring to this:...





October 17, 2006
Ed Kohler Is the quality of search results on Google News dropping? A few recent comments from A-list political bloggers and certifiable news junkies seems to point in that direction. First, we have John Aravosis from AmericaBlog raising the subject: "Is it...





October 11, 2006
Ed Kohler It looks like Google has finished rebranding Writely as Google Docs and integrating that with Google Spreadsheets. I say this as I write this using Google Docs after being redirected to it from my Writely bookmark. Here is a look...





October 10, 2006
Ed Kohler Google Reader has a pretty easy to follow explanation of what an RSS aggregator is in the intro video to their tool. Robert Scoble recently berated Google for not making better use of video to help promote and explain the...





October 9, 2006
Ed Kohler Gina Trapani has posted a thorough breakdown of what makes Google Reader superior to Bloglines at LifeHacker. It's a must-read if you're a current Bloglines user and thinking of switching, or someone who hasn't used a web based RSS reader...





October 3, 2006
Ed Kohler Google Earth Blog is reporting that Google Earth has made a large update to their imagery. The beauty of streaming imagery like that used by Google Earth is they can continuously update the underlying data without having to push any...





September 27, 2006
Ed Kohler Netlash offers some insight into the challenges faced by search engines, including Google, when it comes to providing country-specific search results. The graphic below demonstrates a substantial drop-off in traffic to a Dutch web site when it was moved to...





September 25, 2006
Ed Kohler Robert Scoble points out that Google is missing a huge opportunity by not providing video demos of their services. It seems fair to assume that Google thinks they've created great products worth telling the world about. So why do they...





September 23, 2006
Ed Kohler Steve Rubel posted a review of Fortune's cover story on Google that includes this interesting quote: Fortune magazine has a lengthy cover story on the chaotic way Google runs. What's clear from the piece is that Google is desperately working...





Ed Kohler College coaches face the daunting task of tracking the performance of hundreds of recruits from all over the country - if not the world - in an attempt to figure out who's worthy of recruiting. Once identified, one of the...





September 17, 2006
Ed Kohler It sounds like Google's figured out that's it's not enough to be on the right side of certain political battles, like Network Neutrality. By starting a PAC, Google should be better positioned to 'educate' Washington on important issues. Google will...





September 1, 2006
Ed Kohler Jeneane Sessum offers a likely commonly shared perspective on the ethics of splogs:You don't have to be A list to be splogged. "I've said about other sites that incorporate my RSS feed, as long as they aren't making money off...





August 28, 2006
Ed Kohler Marketwatch is reporting that Google has landed an exclusive ad deal for Ebay's international properties. Yahoo will remain Ebay's ad network of choice for the US property: eBay, Google up on ad deal - MarketWatch Shares of the largest Internet...





August 26, 2006
Ed Kohler Ian Kallen has put together a great post offering an up to date look at the web spam ecosystem and the role Google plays and profits from this trash. The Google Web Spam Ecosystem - Ian Kallen's Weblog "Web spam...





Ed Kohler Less than a month ago, I mentioned that Technorati had switched from Google Adwords to Yahoo Search Marketing as their ad server of choice on search results pages. At the time, the ads looked like this: And now they look...





August 25, 2006
Ed Kohler Seth Godin reflected on the difference between Yahoo and Google's homepages in 1999 and why it mattered during a Feb speach at the Googleplex: "What happened was geeks and nerds and early adopters and people like me: the ones who...





August 23, 2006
Ed Kohler

Jake Ludington offers an easy to follow tutorial on how to Sync your Google Calendar to your Treo Smartphone through Microsoft Outlook using RemoteCalendars:

How to Sync Google Calendar with Outlook and Smartphones Automatically







August 22, 2006
Ed Kohler

Curiosity got the best of me, leading to my perusal of the AOL Search Database. While there are plenty of interesting nuggets in there, I can't say that I was particularly shocked by this peak into the search behavior of my fellow web users. People are different. They have different tastes. Some even like watching cars make left turns for hours and hours.







Ed Kohler Amit Agarwal reports on Gmail's new MP3 Player feature that allows users to play MP3 attachments within Gmail rather than downloading them to play in a client application:Google MP3 Player found in GMail ?Ǭª Digital Inspiration A new GMail feature...





Ed Kohler Richard Ekman has an editorial in today's Washington Post looking at what can be gained from fast and easy access to knowledge currently inaccessible to all but the most tenacious researchers. In my opinion, an ideal world is one in...





August 11, 2006
Ed Kohler

Steve Rubel posted about a recent story on Marketwatch that questions Google's future due to its lackluster performance in a few hot sectors, including blogging, social networking, and video sites.







August 9, 2006
Ed Kohler

Yesterday, I discussed the issues Simon Delivers faces with the natural search results on this page. Today, let's take a look at the Sponsored Links coming from Google AdWords:







August 8, 2006
Ed Kohler

CNET recently published a list of best web sites for students that included social networking, sports, gaming, music, and gambling sites. Yes, that's correct. Apparently, the best sites for students are sites that have nothing to do with college and everything to do with entertainment.







August 3, 2006
Ed Kohler

Philipp Lenssen over at Google Blogscoped has transcribed some of Matt Cutt's recent video answers to common search engine optimization questions. Thanks for doing that, Phillipp. Here is one question and answer I found particularly interesting:







August 2, 2006
Ed Kohler

Technorati has switched from using Google AdSense to Yahoo Search Marketing to monetize their search results. The Ebay.com ad below is served by Yahoo (formerly Overture):







June 30, 2006
Ed Kohler

Om Malik theorized in a recent blog post that Google's new Checkout system is designed to help Google move away from cost per click advertising to cost per conversion advertising, where advertisers are only charged if someone actually buys something. By managing the checkout process, Google has access to the data they need to charge advertisers for this ad format.







June 29, 2006
Benjamin J. Higginbotham

Google calendars are great, but unless I can sync them with my Treo 700p (or 650), they lose a lot of their luster.  After messing around for a bit I was finally able to get all of my shared Google calendars to my Treo 700p via hotsyncing through my Mac using Missing Sync and iCal.  Any changes I make on the Treo will upload to Google and any changes in Google will download to my Treo.  Want to know how?  Here are the deets:







June 15, 2006
Ed Kohler

I had the honor of speaking at The Lawlor Group Summer Seminar in Minneapolis earlier today about search engine optimization, pay per click marketing, web analytics, and social networking sites.







Ed Kohler

Andrew Goodman shared his thoughts on pay per click advertising and mastering Google Adwords during a presentation yesterday to the Minnesota Interactive Marketing Association. Aptly titled, "It's Not Just You: Pay-Per-Click Can Be A Real Beast," Andrew covered topics from how to write compelling pay per click ad copy to the latest theories on what Google is trying to achieve with their AdRank system.







June 12, 2006
Roald Marth

Five Highlights from Google?��Ǩ�Ѣs GEO Developer Day







May 30, 2006
Ed Kohler

The thing I like most about traditional web search engines like Google, Yahoo and MSN is that they ask very little of me as a content creator. All I have to do is make my web site easy for to crawl by their search engine spiders. The beauty of this is that it's a fairly easy thing to do, and I don't have to change a thing if additional search engines are launched. New search engines can index my site's content and display results from my site without any additional work on my part.







May 11, 2006
Ed Kohler

One factors search engines use to determine what a page is about is the text used in the links to the page. This is the anchor text, in HTML terms. For example this link to Yahoo used the terms "this link" as the anchor text. If a lot of sites all linked to Yahoo using the same two words as anchor text for their links, Yahoo would move up in search engine rankings for that obscure and not particularly relevant term.







May 8, 2006
Ed Kohler

Steve Rubel posted earlier today about the
problem
with blog plagiarism
and the role full-text RSS feeds can play in this
annoyance. Rubel posits that full-text feeds may eventually die off due to the
ease of republishing them to plagiarist's sites.







April 29, 2006
Ed Kohler

Google's recently launched Calendar application was pretty impressive at launch, but seems to keep getting better every day. One of the recent additions I've taken a liking to is the SMS add feature that allows users to add new events to their calendar by texting them to GVENT from a mobile device.







April 26, 2006
Ed Kohler

One very convenient recent enhancement to the Google Toolbar is the addition of autocomplete to the search box. So, when you start typing "supercalifragilisticexpialidocious" you only need to get the first eight letters correct to find what you're looking for:







April 6, 2006
Ed Kohler

If there's one thing you can count on with search engines these days, it's receiving a lot of results to your search. But what can you do to improve the quality of those results? Here are a few tweaks you can make to your search to improve the quality in most cases:







March 31, 2006
Ed Kohler

While researching yesterday's post on Google-dependence, I took a look at how much traffic this site receives from Google. Here's what I found out:







March 30, 2006
Ed Kohler

If a Google employee drank a bit too much Google Juice and tripped over the extension cord powering things at the GooglePlex, what would happen to your website's traffic? Put another way, how dependent are you on Google's Search for website traffic?







March 25, 2006
Ed Kohler

Frank Gruber raised a good point in the comments following my post, Ping Your Way to a High Technorati Ranking, when he asked how does one know that another blog is linking to you.







March 9, 2006
Ed Kohler

Google opened its gigantic checkbook again, this time for Upstartle, LLC, creators of Writely.com, a web-based word processing application. We've mentioned Writely a few times before on this site but haven't explained what makes Writely such valuable tool.







February 26, 2006
Ed Kohler

Google's latest Toolbar (Verson 4) has a new feature that is sure to be popular with people who are interested in making the most of their toolbar real estate: custom buttons. (Check your toolbar version under Settings > Help > About Google Toolbar. This function currently works only on Internet Explorer versions of the toolbar.)







February 21, 2006
Ed Kohler

I had a chance tonight to take a step back to look at how I was using RSS (through Bloglines) to aggregate news sources and came to an interesting conclusion: I prefer secondary news sources. What does that mean?







February 14, 2006
Ed Kohler

Technology Evangelist has been live on Google News for two weeks now, giving us time to analyze how this new syndication source has effected our traffic. While our traffic has increased significantly since being added to Google News, the most interesting thing we've learned is how Google News together with Google AdSense plays a role in blog spam.







February 12, 2006
Ed Kohler

Do you use Google or MSN as your primary search engine? If yes, what would it take to get you to switch to Yahoo? This is the question Yahoo is trying to answer through a poll of their email users according to a story late last week from CNET.







February 4, 2006
Ed Kohler

I've been dabbling around with the mobile versions of some websites I use frequently on my Treo and have learned a few things about what I like and don't like about current implementations. But before getting into that, let me say that my favorite mobile websites are actually not mobile sites at all. They're websites that continue to be usable on my Treo without discovering a special mobile version.

Here's what I've learned so far:







February 2, 2006
Ed Kohler

Pay per click advertising is really a simple concept. Advertise on search terms relevant to your company's services or products, then pay for the clicks to your web site from the terms you've advertised on. I just explained it in one sentence. How hard can it be?







January 31, 2006
Ed Kohler

Should blogs be included in Google News? That's not an easy question to answer with a simple yes or no. The content of any given blog will likely have a huge bearing on your opinion, right?







January 29, 2006
Ed Kohler

Under this scenario, a company like Yahoo could pay for prioritized bandwidth, causing their site's content to be delivered faster than Google's. Communications companies, including AT&T, Verizon, and BellSouth see prioritized bandwidth as a way to generate new revenue from content providers. This is a hot issue deserving attention from internet users because congress is updating the 1996 Telecommunications Act this year.







January 24, 2006
Ed Kohler

WebProWorld has a forum discussion called, "Who You Are According to Google" that looks at what you can learn from Google Suggest.







January 22, 2006
Ed Kohler

Yahoo recent quarterly results disappointed investors when their net income only rose 32% over a year ago. The market punished their stock, taking billions off their market cap.







January 21, 2006
Ed Kohler

Google's Gmail program offers a lot of storage. So much storage, in fact, that they assumed you'd never delete anything. So sure were they of this, they hid the delete button in a drop down menu, forcing you to work way to click twice to delete a message:







January 15, 2006
Ed Kohler


Web usability Guru, Jakob Nielsen, has posted a new column called
"Search
Engines as Leeches of the Web
" that outlines the challenges faced by
pay per click advertisers.







January 14, 2006
Ed Kohler

Google's paid video service drew the most press at CES last week, but what's the deal with Google Pack? Didn't hear about that one? That's because it received little to no press.







January 9, 2006
Ed Kohler

One of the big announcements at the 2006 International CES Show this week came at Larry Page's keynote where he announced that Google is now offering paid video content through their video service. This upgrade to Google Video allows people to rent or buy video content from major content providers, including the NBA, and more than 300 classic television shows from CBS. However, the press I've seen so far overvalues the role the CBS partnership will play in Google's long-term plans for their video service.







January 8, 2006
Benjamin J. Higginbotham Day 3 of CES, and we're starting to feel the pain, but it's so exciting we just can't stop. In this report we bring you Sling Box, the new dual core Toshiba laptop, and Google in all their Googleness. Tomorrow...





January 7, 2006
Ed Kohler

The Technology Evangelist crew has wrapped up shooting coverage from the CES Show floor today, and is now editing and rendering the footage. Here are a few highlights from today in old-fashioned text and images to wet your appetite.







December 27, 2005
Ed Kohler

The "people vs Google" argument concept bugs me because it ignores the main factor that makes Google Google: link popularity generated by people.







December 24, 2005
Ed Kohler

Google Analytics still isn't ready for prime time, yet it's one of the few services Google offers that isn't in beta.







December 23, 2005
Ed Kohler

Dodgeball.com - as they describe it ?¢‚Ǩ‚Äú is "mobile social software." The site is designed to build social networks based on popular bar and restaurant locations. The site allows you and your network of Dodgeball friends to update each other on what bars and restaurants you're at using short text messages from your cell phone.







December 14, 2005
Ed Kohler

Takes a look at local searches on Google, and why the quality of results is sorely lacking.







December 13, 2005
Ed Kohler

Five tips on how to efficiently conduct online competitive research.







December 8, 2005
Ed Kohler

Top 10 searches you can conduct on Google to answer simple questions on the results page.







November 22, 2005
Ed Kohler Google recently finished the integration and rebranding of Urchin as Google Analytics. This included changing the pricing from a monthly subscription to free. However, there have been some costs for loyal Urchin subscribers: 1. The reports have been painfully slow...





Find more information about Google at del.icio.us, Technorati, or Google News.

Or view related products at Amazon.com:



Tag Cloud