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Writing Online Reviews: Write Once. Publish Everywhere.
February 23, 2006
Ed Kohler

If I have an opinion about a product or service and decide to publish it online, where should I do so? If I have a great (or horrible) experience at a local restaurant, or feel particularly passionate about a product I've used, where should I share my opinions? Should I publish them in Amazon.com's product reviews, citysearch.com, an online forum, or this blog? Each site has a slightly different audience, but they all have audiences for reviews of products and services I've enjoyed or disliked.



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