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January 15, 2009
Ed Kohler The Yellow Pages industry made a point a of reminding people that the yellow pages are an ideal place to look up pizza places during January. This happens to be a busy month for delivery due to sporting events and...





July 25, 2008
Ed Kohler Kevin Kelly points out that it's quite common to hear a flip in explanations of the long tail when people move from left to right where best sellers and popular successful niche products are explained from the perspective of the...





October 10, 2007
Ed Kohler Fredric Dannen, author of Hit Men: Power Brokers and Fast Money Inside the Music Business participated in a quorum on the Freakonomics blog looking at the music industry. While laying out his take on the industry, he made the argument...





October 20, 2006
Ed Kohler Seth Godin has posted a description of what he considers the target market for most products. Say, your average consumer: "Lazy, as in not willing to do the work to create long term benefits. Lazy as in not willing to...





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