Scaling Beyond Grad School
Laurel Hart, Senior Fellow at The Logos Institute, brought up an interesting point on Twitter after giving a talk about social media to a group of grad students at NYU: First, I don't know if Laurel happened upon a group...

Posted by Ed Kohler at 10:48 AM | Permalink | Comments (1) | TrackBacks (0)

Phone Books & Yellow Pages on Google Trends
When people first come online, they seem to bring some of their offline behaviors with them. For example, if they want to look up a business, they might turn to the online yellow pages for information. However, as the above...

Posted by Ed Kohler at 11:12 AM | Permalink | Comments (0) | TrackBacks (0)

When is the Right Time to Try New Advertising Opportunities
The following quote found within a Wall Street Journal article on Facebook advertising really jumped out at me: "I haven't heard of anyone purchasing something off an ad on Facebook," says Angie Tulgetske, vice president of RE/MAX Preferred Choice Properties,...

Posted by Ed Kohler at 10:15 AM | Permalink | Comments (6) | TrackBacks (0)

I Subscribed to Wheat Thins
Amazon has offered a "Subscribe and Save" features for quite a while now where customers receive a discount if they'll agree to automatically purchase a given product on regular intervals. This feature seems to be most common among grocery and...

Posted by Ed Kohler at 9:48 AM | Permalink | Comments (1) | TrackBacks (0)

How Your Prospect's Facebook Network is Stealing Real Estate Business
In real estate, some of the easiest business to win is generally from your own network: your family, your friends, and friends of theirs. After that, you're generally prospecting against other agents who have their own networks, so you're essentially...

Posted by Ed Kohler at 8:59 AM | Permalink | Comments (2) | TrackBacks (0)