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December 11, 2007
Ed Kohler MySpace has become a target for identity thieves. Not that this is surprising, there is an added twist that takes it beyond what I've seen done on sites like PayPal or Ebay. For example, who hasn't received an email claiming...





September 5, 2007
Ed Kohler Facebook seems to be getting around to taking a play from MySpace.com's play book by opening up their user's profiles to search engines like Google. Arguably, this isn't new news, since we wrote about it here back in May, but...





August 21, 2007
Ed Kohler This may seem pretty obvious, but it really hit home with me tonight: most bands should use MySpace as their primary online communications platform. Why? Because it's simply too hard to create what MySpace already has in place. That, and...





June 21, 2007
Ed Kohler When people first start blogging, they often choose to go with one of the popular and free blogging platforms, such as Blogger, LiveJournal, or even a MySpace blog. However, there is one very important thing to consider when choosing a...





May 29, 2007
Benjamin J. Higginbotham Apple has banned MySpace.com in their retail stores and this has created an interesting debate here at TechnologyEvangelist.com.  While Ed Kohler is in the 'this is a good thing' camp, I tend to think this is a bad thing. Blocking...





May 28, 2007
Ed Kohler Let's say I just talked my parents into buying a new Mac. This would probably occur after stopping by their house to help them with a problem with their current computer where I'd suggest to them that it's not worth...





February 20, 2007
Ed Kohler MySpace has proven to be a great way to reconnect with old friends for me. People I haven't talked to in over a decade have tracked me down through the service, rekindling old friendships in a matter of minutes. What...





January 19, 2007
Ed Kohler Last April, I posed the question, "Will MySpace Kill Classmates.com?" on Technology Evangelist, and included the following comment: "While Classmates has filled an interesting niche for years, it looks like MySpace's fast growing - and potentially larger already - network...





January 1, 2007
Ed Kohler Page views have long been the metric of choice for measuring the ad potential of web sites. It's not hard to understand that with every page view comes a group of ads, so the more pages you serve, the more...





December 31, 2006
Ed Kohler Does your school block MySpace? Do you believe the best use of your time at school is accessing MySpace? Are you caught up on your school work at getting straight A's? If you've answered "YES" to ALL of the above...





December 24, 2006
Ed Kohler When the vast majority of emails I receive from MySpace are spammy friend requests, I'm not happy. For example, here is a group I received this morning: At this point, I still see enough value in MySpace in the form...





December 17, 2006
Ed Kohler Red Herring has reported on a comScore report stating that Fox Interactive, largely through Myspace, has surpassed Yahoo as the top dog for monthly page views: Fox Interactive Media’s total U.S. page views increased to 39.5 million from 38.7 million...





October 17, 2006
Ed Kohler AdWeek is reporting on a Nielsen/NetRatings study showing a drop in traffic to social network sites this September.: "Visitors to social network heavyweight MySpace dropped to 47.2 million in September from 49.2 million in August, a 4 percent decline, per...





August 21, 2006
Ed Kohler

I think you're biggest opportunity comes from letting your offline fans know about your online / MySpace presence. Do you advertise your MySpace URL at concerts? On your CDs? On posters and fliers? Mention it during performances? If not, that's a great place to start.







August 20, 2006
Ed Kohler Lee Odden provides an interesting look at the new online marketing strategy going by the name SMO or Social Media Optimization. How can businesses use new social sites like MySpace and YouTube to market their businesses? Online Marketing Blog ?Ǭª...





July 18, 2006
Ed Kohler Will Comedians find new fans through MySpace?MySpace to court comedy crowd - Yahoo! News MySpace's comedy community will feature areas to post tour dates, video and audio clips and provide a way for comedians to speak directly with fans."It's our...