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July 16, 2008
According to TechDirt, Google is being sued by a lawyer who claims Google has been practicing "fraud, business code violations, and unjust enrichment" because he didn't get any leads out of $136.11 he spent on pay per click advertising. His...
May 23, 2008
Imagine this: your business decides to spend money on pay per click advertising but doesn't have unlimited funds. I imagine it's not too tough to imagine that scenario. Given a limited budget, you're faced with decisions on where to spend...
May 17, 2008
Aaron Wall has an excellent explanation of why a click costs so much more on Google on average than a click for the exact same term on Yahoo. As he explains, it really comes down to the quality of the...
May 15, 2008
I've been trying to think of a way to illustrate the point I was trying to make in yesterday's post about the value of "micro-short-tails"* and came up with this: Theoretically, the bars on the map represent three products sold...
May 14, 2008
Brian Carter of Fuel Interactive raises an interesting point about the effectiveness of keywords in the long tail of pay per click advertising. It has long (in Internet time) been thought that advertising on a huge portfolio of search terms...
February 21, 2008
After my recent post explaining why a MSFT/YHOO merger would be good for the combined company because it would establish an obvious #2 for pay per click advertising dollars, I was pleased to learn that I was not alone in...
February 18, 2008
I'm working from the assumption that pay per click advertising is the most profitable form of advertising served by Google, Yahoo, and Microsoft today. It may not be the largest share of advertising on Yahoo or MSFT's site's today -...
February 4, 2008
I just received an invitation to check out Amazon.com's new "paper click ads" which sounds really revolutionary. Paper click ads sounds like you somehow click on paper, causing something to be added to the paper. This must be in...
May 4, 2007
Relevancy is the key to getting people to click on ads, so it only makes sense for ad serving services, like Google AdWords, to use any data they can get their hands on to improve the relevancy of the ads...
December 17, 2006
Red Herring has reported on a comScore report stating that Fox Interactive, largely through Myspace, has surpassed Yahoo as the top dog for monthly page views: Fox Interactive Media’s total U.S. page views increased to 39.5 million from 38.7 million...
September 23, 2006
Steve Rubel posted a review of Fortune's cover story on Google that includes this interesting quote: Fortune magazine has a lengthy cover story on the chaotic way Google runs. What's clear from the piece is that Google is desperately working...
September 19, 2006
Yahoo has accounted a partnership with Acer to make Yahoo the default search engine on Microsoft Internet Explorer browsers shipped with new computers. Yahoo search to run on all PCs of Taiwan's Acer - Yahoo! News Yahoo Inc. has signed...
September 14, 2006
Andrew Goodman reports that Yahoo search results are now displaying a PayPal shopping cart icon alongside sponsored search results from retailers using PayPal's checkout system. Is this a reaction to Google Checkout's integration with Adwords? What does this tell us...
August 26, 2006
Ian Kallen has put together a great post offering an up to date look at the web spam ecosystem and the role Google plays and profits from this trash. The Google Web Spam Ecosystem - Ian Kallen's Weblog "Web spam...
Less than a month ago, I mentioned that Technorati had switched from Google Adwords to Yahoo Search Marketing as their ad server of choice on search results pages. At the time, the ads looked like this: And now they look...
August 23, 2006
It turns out that Google doesn't own the advertising rights to the entire social networking world: Microsoft and Facebook in Web ad deal Facebook and Microsoft Corp on Wednesday said the world's largest software maker will become the exclusive provider...
August 9, 2006
Yesterday, I discussed the issues Simon Delivers faces with the natural search results on this page. Today, let's take a look at the Sponsored Links coming from Google AdWords:
June 15, 2006
I had the honor of speaking at The Lawlor Group Summer Seminar in Minneapolis earlier today about search engine optimization, pay per click marketing, web analytics, and social networking sites.
Andrew Goodman shared his thoughts on pay per click advertising and mastering Google Adwords during a presentation yesterday to the Minnesota Interactive Marketing Association. Aptly titled, "It's Not Just You: Pay-Per-Click Can Be A Real Beast," Andrew covered topics from how to write compelling pay per click ad copy to the latest theories on what Google is trying to achieve with their AdRank system.
June 7, 2006
Steve Rubel posted a couple theories on his blog yesterday in response to a report by the Online Publisher's Association reporting that:
March 13, 2006
Our next interview in 'The Innovators' series is with Mr. Frank Gruber. Frank is a hardcore blogger who gives us some fantastic tips on everything from how to start a blog, as well as how to monetize, advertise and get...
February 2, 2006
Pay per click advertising is really a simple concept. Advertise on search terms relevant to your company's services or products, then pay for the clicks to your web site from the terms you've advertised on. I just explained it in one sentence. How hard can it be?
January 22, 2006
Yahoo recent quarterly results disappointed investors when their net income only rose 32% over a year ago. The market punished their stock, taking billions off their market cap.
January 15, 2006
Web usability Guru, Jakob Nielsen, has posted a new column called
"Search
Engines as Leeches of the Web" that outlines the challenges faced by
pay per click advertisers.
Find more information about Pay Per Click at del.icio.us, Technorati, or Google News.
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