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December 6, 2008
Try searching on Google Reader's feed discovery search engine to get a feel for what shows up on searches important to your industry. Here's an example for the term "Minneapolis": In this example, a local news station, KARE 11, has...
July 18, 2008
Quick question: What could you do faster? Teach someone how to win a game of solitaire: Or solve a Rubik's Cube? Clearly, solitaire is a much easier game to comprehend since the rules are almost immediately obvious. A Rubik's Cube,...
April 29, 2008
I believe I've had at least one conversation regarding the effectiveness of meta keywords in search engine rankings every week for the past 10 years. For some reason, it's a sub-topic of SEO that inexperienced website owners hear about and...
January 21, 2008
If you ran a search on Google, clicked on the top search result, then failed to find the words you searched for on the page Google sent you to, would you consider that to be a good or bad experience?...
January 19, 2008
The long tail, for those of you not familiar with the concept, is a working theory that the web allows for much more diversity than the off-line world. For example, an online bookstore doesn't have the real estate constraints of...
December 29, 2007
Sally Kavanagh from Atracks.co.uk has a published a great case study on how to select appropriate keywords for a site by finding an appropriate balance between search volume and conversion rates. This builds upon yesterday's post discussing whether conversion rates...
December 4, 2007
This site is called Technology Evangelist, but if I'm asked by a reporter what the site is called, it's TechnologyEvangelist.com. Why? Company Name Optimization Take a look at this two-paragraph excerpt from a story in the Minneapolis Star Tribune's website....
December 3, 2007
I had a chance to check out Monday afternoon's Search Engine Strategies panel on, "Universal, Blended, and Vertical Search" to learn about how search engines are mixing up the types of results their serving up these days. The theme of...
November 8, 2007
Rand Fishkin has been cranking out some serious Q&A threads on the SEOMoz blog covering everything from his whiskey vs brandy preferences, to things related to SEO. One question that seemed particularly interesting to me was how one should deal...
October 9, 2007
Scott Allen, the co-author of The Virtual Handshake: Opening Doors and Closing Deals Online, took 30 minutes to speak with us about blogging, online marketing and where the industry is at as a whole. The information in this interview was so...
August 27, 2007
Robert Scoble has published a series of videos explaining how he things sites like Mahalo, Techmeme, and Facebook have the potential to "Kick Google's Butt in Four Years." His theory is that Google is too easily gamed by SEO (search...
June 19, 2007
DotSauce is reporting that the domain SEO.com sold June 15th for $5 million to Internet entrepreneur, Mike Mann: SEO.com Domain Purchased for $5 Million Yesterday Mann announced the purchase of SEO.com by WashingtonVC for $5 million as well as the...
April 22, 2007
One nice thing about blogging platforms is that they're generally very search engine friendly. This is especially true when it comes to indexing: search engines have few problems finding every page in a blog's archive. However, there are a few...
December 15, 2006
Search Engine Optimization is a powerful online marketing strategy. Unfortunately, it's poorly understood, causing people to respond to SEO spam like this one I received today: Is your site at the top of the major search engines? If not -...
October 4, 2006
Remember when things hit the fan at Enron and story after story came out about the retirement losses of the 21,000 employees who's 401k's largely disappeared? Here is one example (emphasis mine): "As Skilling did his macho-boy routine on guys-only...
August 20, 2006
Lee Odden provides an interesting look at the new online marketing strategy going by the name SMO or Social Media Optimization. How can businesses use new social sites like MySpace and YouTube to market their businesses? Online Marketing Blog ?Ǭª...
August 10, 2006
I've written previously about the role link popularity plays in search engine rankings, and about the problems newspapers cause themselves when they bury archives behind passwords and/or paid sections. Here is another example of why this is a problem.
August 8, 2006
I noticed that Technology Evangelist has picked up some new traffic from searches related to Simon Delivers, so I took a look at what was drawing them in. Here is a Google search result for the term [simon delivers groceries] where Technology Evangelist currently ranks as the 7th result and 5th site in the organic search results:
August 3, 2006
Philipp Lenssen over at Google Blogscoped has transcribed some of Matt Cutt's recent video answers to common search engine optimization questions. Thanks for doing that, Phillipp. Here is one question and answer I found particularly interesting:
June 15, 2006
I had the honor of speaking at The Lawlor Group Summer Seminar in Minneapolis earlier today about search engine optimization, pay per click marketing, web analytics, and social networking sites.
June 13, 2006
Rustybrick at Search Engine Roundtable is reporting that Link-Vault.com has been banned from Google:
"It appears that a major link network named Link Vault has been banned from Google.
June 7, 2006
Steve Rubel posted a couple theories on his blog yesterday in response to a report by the Online Publisher's Association reporting that:
May 22, 2006
We launched the Technology Evangelist blog six months ago this past Friday, and have learned a lot about blogging over the past 180+ days. Here are a ten things we learned and/or wish we knew before we started:
May 11, 2006
One factors search engines use to determine what a page is about is the text used in the links to the page. This is the anchor text, in HTML terms. For example this link to Yahoo used the terms "this link" as the anchor text. If a lot of sites all linked to Yahoo using the same two words as anchor text for their links, Yahoo would move up in search engine rankings for that obscure and not particularly relevant term.
April 17, 2006
Here are a few observations about this site's web statistics:
April 13, 2006
The New York Times ran a story on April 9th by Steve Lohr titled "This Boring Headline is Written for Google" about newspapers altering their article's headline copy to make them more search engine friendly. The story explains that search engines like Google use the terms within headlines to help determine the topic of a given web page, so creating a headline that's keyword rich rather than a creative play on words could generate additional visitors to the article through search engines.
April 10, 2006
You probably know by now that you need to claim and ping your blog to start moving up the Technorati ranks. But what else should you know about this blog search engine?
April 3, 2006
Technorati is now tracking MySpace blogs, which means MySpace users can now claim their blogs on Technorati. MySpace users now have a chance to become as addicted to Technorati as they are to MySpace!
March 23, 2006
Two months ago, I posted an article called,
"Technorati
Link Optimization: Getting What You Deserve" that explained how the
Technorati blog search engine uses inbound links to blogs to decide how
important a blog is, and thus how high to rank the site. In my opinion, if a
site chooses to link to you, you should deserve credit for the link to you
site on blog search engines like Technorati. I figured out a way to optimize
the Technorati ranking of this site by detecting who's linking to the site,
and pinging sites that hadn't already pinged themselves.
March 13, 2006
Our next interview in 'The Innovators' series is with Mr. Frank Gruber. Frank is a hardcore blogger who gives us some fantastic tips on everything from how to start a blog, as well as how to monetize, advertise and get...
March 12, 2006
I've had a few conversations lately with colleagues about the critical role inbound links play in determining a web page's ranking in search engines. One link building strategy that consistently comes out of conversations like this is reciprocal linking, as in, "if you link to me, I'll link to you."
January 27, 2006
Yesterday's post on Technorati Optimization has fueled some stinging commentary from a few sites:
January 26, 2006
Anyone who has a blog and is familiar with Technorati is probably very aware of their blog's ranking on the popular blog search engine. If you're not careful, watching a blog's ranking fluctuate may lead to carpal tunnel from clicking the refresh button. Every blogger obsesses about this at some level, including respected bloggers like Steve Rubel, Frank Gruber and blogging newbie, Guy Kawasaki.
January 23, 2006
Occasionally, friends of mine ask me if they should consider buying lots and lots of domain names as a marketing strategy to drive more traffic to their web sites. They theorize that many domains names will cast a wider net on the web for prospective site visitors. Is this an effective online marketing strategy? In most cases, no.
January 18, 2006
Ranking high is search engine results is one of the most rewarding web marketing strategies available. But how is it actually done?
Find more information about SEO at del.icio.us, Technorati, or Google News.
Or view related products at Amazon.com:
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