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April 29, 2008
I believe I've had at least one conversation regarding the effectiveness of meta keywords in search engine rankings every week for the past 10 years. For some reason, it's a sub-topic of SEO that inexperienced website owners hear about and...
January 21, 2008
If you ran a search on Google, clicked on the top search result, then failed to find the words you searched for on the page Google sent you to, would you consider that to be a good or bad experience?...
January 19, 2008
The long tail, for those of you not familiar with the concept, is a working theory that the web allows for much more diversity than the off-line world. For example, an online bookstore doesn't have the real estate constraints of...
December 29, 2007
Sally Kavanagh from Atracks.co.uk has a published a great case study on how to select appropriate keywords for a site by finding an appropriate balance between search volume and conversion rates. This builds upon yesterday's post discussing whether conversion rates...
December 4, 2007
This site is called Technology Evangelist, but if I'm asked by a reporter what the site is called, it's TechnologyEvangelist.com. Why? Company Name Optimization Take a look at this two-paragraph excerpt from a story in the Minneapolis Star Tribune's website....
December 3, 2007
I had a chance to check out Monday afternoon's Search Engine Strategies panel on, "Universal, Blended, and Vertical Search" to learn about how search engines are mixing up the types of results their serving up these days. The theme of...
November 8, 2007
Rand Fishkin has been cranking out some serious Q&A threads on the SEOMoz blog covering everything from his whiskey vs brandy preferences, to things related to SEO. One question that seemed particularly interesting to me was how one should deal...
October 9, 2007
Scott Allen, the co-author of The Virtual Handshake: Opening Doors and Closing Deals Online, took 30 minutes to speak with us about blogging, online marketing and where the industry is at as a whole. The information in this interview was so...
August 27, 2007
Robert Scoble has published a series of videos explaining how he things sites like Mahalo, Techmeme, and Facebook have the potential to "Kick Google's Butt in Four Years." His theory is that Google is too easily gamed by SEO (search...
June 19, 2007
DotSauce is reporting that the domain SEO.com sold June 15th for $5 million to Internet entrepreneur, Mike Mann: SEO.com Domain Purchased for $5 Million Yesterday Mann announced the purchase of SEO.com by WashingtonVC for $5 million as well as the...
April 22, 2007
One nice thing about blogging platforms is that they're generally very search engine friendly. This is especially true when it comes to indexing: search engines have few problems finding every page in a blog's archive. However, there are a few...
December 15, 2006
Search Engine Optimization is a powerful online marketing strategy. Unfortunately, it's poorly understood, causing people to respond to SEO spam like this one I received today: Is your site at the top of the major search engines? If not -...
October 4, 2006
Remember when things hit the fan at Enron and story after story came out about the retirement losses of the 21,000 employees who's 401k's largely disappeared? Here is one example (emphasis mine): "As Skilling did his macho-boy routine on guys-only...
August 20, 2006
Lee Odden provides an interesting look at the new online marketing strategy going by the name SMO or Social Media Optimization. How can businesses use new social sites like MySpace and YouTube to market their businesses? Online Marketing Blog ?Ǭª...
August 10, 2006
I've written previously about the role link popularity plays in search engine rankings, and about the problems newspapers cause themselves when they bury archives behind passwords and/or paid sections. Here is another example of why this is a problem.
August 8, 2006
I noticed that Technology Evangelist has picked up some new traffic from searches related to Simon Delivers, so I took a look at what was drawing them in. Here is a Google search result for the term [simon delivers groceries] where Technology Evangelist currently ranks as the 7th result and 5th site in the organic search results:
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